Image source: xinhuanet

Dont get to excited about that news. What we are going to see is a new manual and cheap quality lens from China. Zhongyi Optics announced that they are developing a 28mm f/2.8 lens for NEX, which will have a 4 group and 5 lenses design. I believe this is the same company that makes the [shoplink 5594]Loreo 3D lens for NEX[/shoplink]. Price will be around CNY 500 (around 80 USD). UPDATE: Image samples can be found at Xitek (Click here). Thanks Wang!

We already have two cheap chinese NEX lenses:
SLR Magic 35mm f/1.7 [shoplink 3514]eBay (Click here)[/shoplink]
3D Loreo lenses on [shoplink 5594]eBay (Click here)[/shoplink]

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E just got enlightened about the future Sony 2011 fullframe strategy. The [shoplink 3028]Sony A850[/shoplink] will be slowly get discontinued and the price of the [shoplink 3032]Sony A900[/shoplink] lowered. And the next Sony FF camera will probably shown as a mockup/prototype at PMA 2011.

There are a few indirect signs that the rumor is correct:
1) An official Austria Sony retailer wrote that Sony will not ship any new [shoplink 3028]Sony A850[/shoplink] models anymore (Source: Sonyuserforum.de).
2) In US there is already a never ending instant rebate on the Sony A900 (Click here to check that on Amazon).

It’s impossible for me to check if there are rebates in all stores in all countries so feel free to check for yourself clicking on those links:
Sony A900 direct links to [shopcountry 3032].
Sony A850 direct links to [shopcountry 3028].

As you know the newest [shoplink 3003]NEX-3/5[/shoplink] and [shoplink 3617]A33/55[/shoplink] cameras do make use of the “Exmor” sensor. And a few weeks ago we told you the new A77 will feature the new “Exmor R” CMOS sensor with backlit technology. Funny, with the recent Sony Ericsson Xperia announcements Sony published the teaser I posted on top of the article that indirectly confirmed that future Alpha cameras could/will use the new Exmor backlit technology! We can’t provide you the source because it has been sent to me anonymousely. Please drop me a message at sonyalpharumors@gmail.com if you find it at Sony Ericssons website!

List of all Sony compact cameras with Exmor R sensors at Amazon (Click here).
New Sony Xperia products at Amazon (Click here).
Read more about the Exmor R technology at Sony.net (Click here).

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Short update: New and old trusted sources confirmed the new NEX-C3 will be announced in April. It will feature the same [shoplink 3003]Sony NEX-5 sensor[/shoplink] but have an “imporved” body. Sounds like the NEX-3 will be definitely replaced.  A NEX-5 successor should be announced a few months later.

I ask my sources to send me rumors about the upcoming lenses that could be announced in April (Thanks!). I guess this is what most of us NEX owners are waiting for…new lenses!

There are a few price drops on the NEX-3 (probably because of the upcoming C3): [shopcountry 3000].

It’s not a secret anymore that Kodak will deifnitely close their CMOS sensor business. The news reinforces the rumor about the possible Leica and Sony sensor partnership. According to MirrorlessRumros.com Leica is working on a fullframe mirrorless system and they need CMOS sensors (not CCD!) for optimal liveview performance. So will Leica use Sony sensors?
Sony already stated that a fullframe NEX is an “option” and the rumored Leica-Sony partnership would create a top of the notch system! Imagine that, Leica and Zeiss fullframe lenses+Sony sensor performance. Who can keep up with that system? Canon, Nikon? No chance!

P.S.: The fullframe mirorrless Leica will be a [shoplink 5501]Leica M9[/shoplink] styled camera without rangefinder and cost 1.500 less! (So I have been told by my sources!)

Useful links:
– Leica M mount lenses at [shoplink 5182]eBay[/shoplink]
– Leica M9 at [shopcountry 5502]

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The japanese blog Egami found a new Nikon translucent mirror patent. The Patent No. 2011-28177 has been released on 2011/02/10 and the filing date is 2009/07/29. But there are a few crucial differences between the [shoplink 3617]Sony A33/55[/shoplink] solution and the Nikon patent. Egami highlighted them (attention, google translated text):

The mirror lockup is one of the most requested features on SonyAlphaRumors. See the poll results:

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The A77 is rumored to NOT have this feature. But I hope Sony will take it into consideration for the A99 fullframe translucent…

[shoplink 3000][/shoplink]Pictured above: The [shoplink 3000]Sony NEX-3[/shoplink]. It could be replaced soon?

And here we are with a new rumor from our top sources! According to them Sony will announce a new NEX camera in April. The camera will be a compact model like the current [shoplink 3003]NEX-3/5[/shoplink] but with more advanced controls and improved usability. The trusted sources didn’t share any details about the camera but we have a new source that claims to know the name. And because the source is new that part of the rumor is SR2 only. According to him the camera will be named “NEX-C3“. It is the [shoplink 3000]NEX-3[/shoplink] successor and the [shoplink 3003]NEX-5[/shoplink] replacement (the NEX-C5) will follow in September.

In US the NEX-3 just got a new instant rebates (Check yourself at Amazon (Click here) and Bhphoto (Click here).). This could be related to the NEX-3 successor rumor…

NEX-3 direct shop links at [shopcountry 3000]
NEX-5 direct shop links at [shopcountry 3003]

P.S.: What about the NEX-7? That camera could be announced along the Sony A77 in mid-summer! We are going to live a very exciting rumors and news time. Invite your friends to follow us! And join us at Facebook, Twitter and follow our RSS-feed!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!