For months I got the rumor saying Sony would announce a new entry level camera. I supposed this would mean it would be priced below the A7III. I was wrong! I am now 100% sure of the info I will share now:

• YES this is an entry level camera of a “new line of FF E-mount cameras”
• NO the price will not be below the A7III but higher than the A7III !!!

The new line will define a series of compact and tiny FF E-mount cameras for vloggers, youtubers and travellers. This is a weird strategy from Sony…don’t know why they think this new kind of cameras would have to be priced above the A7III.

All other rumored specs are pretty solid:

• In mid September Sony will announce a new entry level Full Frame camera (entry level of a new line…price will be above A7III)
  
• similar Sony A7III specs (SAR note: I guess sit means same 24MP sensor and same AF performance)
  
• It has the same A7sIII fully articulating screen
• body size of the A6600
• The camera will be marketed for vloggers and youtubers
• Battery is NP-FZ100,
• USB is Type-C.
• it has a single SD card slot
• It has both a mic-in and a headphone jack
• Wi-Fi (11a/b/g/n/ac) and Bluetooth

I got a rumor from a solid source. He said Sony decided to give the new entry level Full Frame E-mount camera a completely new kind of name. I know “A5” or “A6” are not new but they resemble to much the APS-C “A5xxx” and “A6xxx” naming structure. Expect something new like the ZV-1 name that changed the RX100 naming history.

SAR note: If you wanna chat live with me and the SAR community about the new Sony entry level FF join us now on Discord!