Sigma will have a press conference on February 27 at 10:00–12:00 local time. I still have no 100% certain details about the possible lens announcements. But there is a fair chance we might get the rumored 70-200mm f/2.8 FE lens!
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via L-rumors
Tamron Japan made it clear that this years CP+ show will be focused on the new 70-180mm f/2.8 FE lens. There will be a special touch and try corner for this lens. Also expect pricing and market release to be announced. I got no info about the price yet but it might be something like 1,149 Euro???
We now have a triple software deal using these checkout codes. The Capture One deal will end at midnight!
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The new HyperDrive GEN2 has been launched on Kickstarter. This might be an ideal tool to transfer your images on your mobile device.
https://www.youtube.com/watch?v=QIl05sfrTVY
Adapting Wildlife Lenses to Sony Cameras: Sigma 60-600mm f/4.5-6.3 DG OS HSM Sports Lens Review
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Sony RX100 VII review by Maarten Heilbron.
In 2019 cameras got much better, but the market still crashed (Engadget).
Is Consistency Important in my Photography? (MirrorlessRumors).
12 Photography-Centric New Year’s Resolutions (Explora).
Adapting Industrial Lenses For Macro Photography (Peter Y Lin).
Camera Conspiracies: Guaranteed Camera and Lens Predictions For 2020
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Fuji X100V at BHphoto, Adorama, Amazon and FocusCamera.
Fuji has announced this fixed lens X100V APS-C camera. It’s a kind of camera that has no competition on the market. Maybe a niche Sony should attack with a special RX camera? Would be nice if Sony could widen their product portfolio don’t you think?
What I like about this kind of camera is that it’s super compact. My dream is this: Sony making a super small and think FF E-mount camera with a series of f/4.0 pancake lenses for it :)
This graph made by Sonyreconsidered.com shows how the camera unit sales dropped the past decade. In 2019 they sold 10% of the cameras compared to 2010. Pretty dramatic to see!
Of course the vast majority of the 2010 sales were fixed lens compact cameras. Sony (and all other companies) now (almost) completely focused their business on the (still profitable) system camera market.
Click on image to enlarge the single quarterly graph report
I am pretty sure Canon-Nikon and other companies have had a very similar decline. The real question now is if in 2020 that decline will stop. Otherwise the market really may become to small to sustain so many players.
Nikkei reports:
Sony told investors on Tuesday that the coronavirus outbreak in China could disrupt its operations, despite raising its operating profit and revenue forecasts for the current fiscal year, mainly due to strong sales for its image sensor business.
The epidemic in China has cast a pall over the otherwise bright picture, with Sony’s Chief Financial Officer Hiroki Totoki warning: “It may negate our revised earnings outlook,” at a news conference in Tokyo the same day. “Depending on the future progress of the virus, we cannot deny that our production and sales supply chain for the image sensor and electronics business could be affected enormously.”
Which components will be affected most?
At present, Sony assumes the virus may have the biggest effect on its smartphone image sensor and module parts production, as well as production of its PlayStation 4 gaming hardware, depending on when its plants are back in operation.
While Sony didn’t mention camera I am pretty certain their ALPHA roadmap will be affected by this. Sony cameras are produced in their Thailand factory, Sony sensors in Japan and lenses are produced in China. Still, there is a complex chain of components that travel across all Asia. And of course if the sensor business is affected we can expect supply shortages for cameras too!
Now that’s bad new considering that just yesterday CIPA reported that in 2019 the camera industry had it’s worst year of the decade :(
