All EU readers can now get the new Sony 24mm f/1.4 GM for 1362 Euro only directly via Amazon Germany (Click here). UPDATE: Now sold out at that price!
Today you also save on Sandisk products sold on Amazon Germany (see them here).
Last month Sony announced the new ‘Real-time tracking’ autofocus system. It’s first implemented in the new A6400 but coming soon via firmware upgrade on the A9 too. (UPDATE: A7rIII and A7III will get real-time AF update not “real time tracking as I previously stated incorrectly). At first look this might not be news that grabs big headlines. But if you digg into the new AF system you start to realize this is quite a big thing!
Dpreview tested the new tracking modus and writes:
What makes the new system better? Real-time tracking now uses additional information to track your subject – so much information, in fact, that it feels as if the autofocus system really understands who or what your subject is, making it arguably the ‘stickiest’ system we’ve seen to date.
What does all of this mean for the photographer? Most importantly, it means you have an autofocus system that works reliably in almost any situation. Reframe your composition to place your AF point over your subject, half-press the shutter, and real-time tracking will collect pattern, color, brightness, distance, face and eye information about your subject so comprehensively it can use all that to keep track of your subject in real-time. This means you can focus on the composition and the moment. There is no longer a need to focus (pun intended) on keeping your AF point over your subject, which for years has constrained composition and made it difficult to maintain focus on erratic subjects.
Open Box Sony A6000 with kit lens and 1 year Sony warranty for $399 on BuyDig. The double lens kit sells for $549.
Sony US launched new big camera and lens savings (Click here to see the full list at BH). Here are all the camera and lens savings:
Sony savings:
Full list of savings on BHphoto.
There is also a new up to $500 trade in offer at BHphoto, FocusCamera, Buydig. If you use the trade-in option at BUYDIG you get fast processing using our special code:
Option #1:
Option #2:
You do not need to wait for an equipment appraisal prior to making a purchase! Simply order the camera/lens/camcorder today, and proceed with the trade in process (steps 1-4 above).
Once your trade in is processed, we will refund your order in the amount of your trade in bonus + appraisal value
The German store Ringfoto-dockhorn.de got his first Stock of A6400 cameras that will shipped out soon. And Kinotika posted this new Sony a6400 VS Canon M50 comparison:
And here is Marc Galers full review:
Sony A6400 preorders:
USA at BHphoto, Adorama, FocusCamera, Buydig, Amazon.
Europe at Calumet Germany, ParkCameras UK, Jessops.
Asia at Sony Australia and Sony Japan.
All EU readers can now get the new Sony 24mm f/1.4 GM for 1362 Euro only directly via Amazon Germany (Click here). That’s a 238 Euro discount over the regular price. I bet this deal will be gone by tomorrow!
Lensvid collected all the 2018 CIPA data to give us a detailed view of the camera market:
The bottom line is very bad though. We are below 20 million units per year and mirrorless cameras don’t gain as much traction as you might think (2% increase per year vs. 12% decrease in DSLR). For the first time, interchangeable lens cameras surpassed the sales of compact cameras (not surprising, to be honest). If you look at the entire decade you see an unbelievable drop of 84% from 2010 to 2018 in the number of cameras sold/made per year.
The lens market is also going down (except interestingly in the Americas where you have a small increase). Maybe the most important thing and something that we have been looking at for the first time is prices (it isn’t a direct number – CIPA gives the number of cameras/lenses and the amount of money these products were sold for – but it is not clear sold to whom – since the manufacturers do not sell directly to people and there are sometimes a lot of middle man in between).
Anyway – for what it is worth we see a trend which we already know of in the numbers – in 2018 fewer cameras were sold but for more money, it is even more obvious in lenses – the companies reported more money coming in from lenses in 2018 than in 2017 despite selling fewer lenses so you can do the math on what this means for lens camera/lens pricing and what will probably happen if the market will continue to shrink in 2019…
Click on this image to see the full size infographic:
Full article on Lensvid.com!
The only slightly good news is that Sony is one of the few camera manufacturers still making profit in this business…
Today you save $150 on the Sigma 35mm f/1.4 FE lens sold by BHphoto and FocusCamera. UPDATE: You can still use the checkout code “YOUGO2BH” to save additional $50 on this deal!!!
eBay is advertising these two grey imported deals on the Sony A7III for $1,779 (Click here) and the Sony A7rIII for $2,324 (Click here). Both cameras are served with the 1 year seller warranty which they claim is equivalent to the one offered by Sony.
And Samyang-Rokinon launched new savings on their FE autofocus lenses:
Now $251 off on the 14mm f/2.8 at BHphoto, Adorama,
Now $225 off on the 24mm f/2.8 at BHphoto, Adorama.
Now $50 off on the 35mm f/2.8 at BHphoto, Adorama.
Now $251 off on the 35mm f/1.4 at BHphoto, Adorama.
Now $225 off on the 50mm f/1.4 at BHphoto, Adorama,
