Just announced: New AstrHori 9mm f/2.8 E Lens
We just got a new lens: The AstrHori 9mm f/2.8 APS-C manual focusing list is available for preorder at BHphoto.
We just got a new lens: The AstrHori 9mm f/2.8 APS-C manual focusing list is available for preorder at BHphoto.
Amazon has just introduced a new feature that gives an approximate count of how many cameras were sold this month. According to the latest ranking (click here), the Sony A7 IV is the best-selling camera on Amazon, with over 400 units sold this month! It’s the first time ever Amazon gives us exact numbers!
The Amazon ranking shows the best selling cameras of the past days. And I added the info of the units sold in the past 30 days:
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It looks like Sony will have two announcements withing the next 3 months:
I still have no 100% confirmation about what product will be announced when. All I know for sure is that the Sony A7V is going to start shipping out in Q1 2026. And here are the four products that will be announced within the next few months:
Let’s see…

Image on top shows the Fujinon 1.5x Tele Converter which sells for many thousends of Dollars on BHphoto
On Reddit Viltrox announced this:
We’ll soon be launching a front teleconverter (increasing the focal length by 1.4×) and a wide-angle conversion lens (reducing the focal length to 0.8×). With these, you can instantly unlock new focal lengths without changing your camera. Stay tuned, and thank you for your question!
Here are some examples of conversions you get on Sony lenses: