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Adobe launches the public Lightroom 3 beta version. You can download the software for free!

Some of the new features included for you to play with in the Lightroom 3 beta are:

* Brand new performance architecture, building for the future of growing image libraries
* State-of-the-art noise reduction to help you perfect your high ISO shots
* Watermarking tool that helps you customize and protect your images with ease
* Portable sharable slideshows with audio—designed to give you more flexibility and impact on how you choose to share your images, you can now save and export your slideshows as videos and include audio
* Flexible customizable print package creation so your print package layouts are all your own
* Film grain simulation tool for enhancing your images to look as gritty as you want
* New import handling designed to make importing streamlined and easy
* More flexible online publishing options so you can post your images online to certain online photo sharing sites directly from inside Lightroom 3 beta (may require third-party plug-ins)

The official Adobe announcement: http://labs.adobe.com/technologies/lightroom3/?PID=3154956

A first look review from Terry White: http://terrywhite.com/techblog/archives/3747

And Adobe Lightroom 3 videos are available here: http://www.photoshopuser.com/lightroom3/

A big suisse retailler said that the Sony Alpha 900 firmware should be released in few days!

via: http://www.mi-fo.de/forum/index.php?showtopic=25046 (german)

In the new edition of Popular Photography, they say a new replacement is coming out soon:

“…(the A700) may be an oldie, but it’s still a goodie for its rugged build, fine imaging, and thoughtful design. We strongly suspect Sony will bring out a replacement soon.”

via: alphamountworld

The alphamountadministrators explains very well why this is more than a simple rumor:”For Popular Photography to make such a strong suggestion tells me quite a bit. It’s highly doubtful they would make such a strong statement such as that without some sort of inside knowledge, of which they could not of course confirm nor deny.”

So finally the Sony Alpha 730 is coming soon?

We are still waiting to have the Sony A550 in our hands. In the meanwhile you can enjoy the new Sony A550 commercial. And there is also a backstage video:

The teaser has been taken from here: Sony Pro website

via photorumors

Sony announced that sales of the new camera Sony A550 does not begin on October 22, as previously announced, but November 5.

In the meanwhile you should read the article “Massimo in Argentina for Sony’s Twilight Football“. Massimo won the Sony Twilight Football contest and flew to Argentina and gained the honour to play with the new Sony A550. Lucky guy!

Amazon has four in Stock again! Click here: Sony Alpha DSLRA850 24.6MP Digital SLR Camera (Body Only)

P.S.: The Kindle Wireless Reading Device (international) ships worldwide! starting from tomorrow!