There is still plenty of new gear that is out of Stock and should ship soon:
Preorders:
Voigtlander 110mm FE lens at BHphoto and Adorama.
Tamron 28-75mm FE lens at BHphoto, Amazon, BuyDig, FocusCamera and Adorama. In Europe at Amazon DE and WexUK.
Sony A7III in USA at Adorama, BHphoto, Amazon, BestBuy, FocusCamera, BuyDig.
The leaked image of the new Zeiss 40mm f/2.0 FE Batis
These are the lenses that are likely to be announced in 2018 and 2019:
(SR4) Sony 24mm f/1.4 GM FE
Probably coming at Photokina. The lens launch got delayed from Spring to Photokina because of noise issues. The new developed version will be slightly larger.
(SR5) Zeiss Batis 40mm f/2.0 CF FE lens
Announcement likely between Photokina and PhotoPlus. Specs:
Distagon optical design
The shortest shooting distance is 0.24 m
With focus limiter (Full / ∞ ~ 0.4 m / 0.5 m to 0.24 m)
Filter diameter is 67 mm
Batis Size close to 85mm (40mm is slightly smaller)
(SR4) Sigma 70-200mm f/2.8 FE lens:
This lens could be announced at Photokina.
(SR3) 200-600mm G FE:
I heard the 200-600mm FE is on the Sony roadmap and that it should be announced some time after the 400mm FE availability.
(SR3) 500mm and 600mm f/4.0 GM FE:
Both lenses are being developed by Sony and one of these could be announced in late 2019 at earliest.
(SR4) 135mm FE GM:
The lens is scheduled to be released in 2019. I am not 100% sure about the aperture but it should be f/1.8.
(SR4) Samyang:
One more Samyang AF lens will be announced this year
(SR4) Tokina:
New super wide FE lens and and new FE zoom to be announced between Photokina and early 2019
(SR4) Sigma 50mm f/1.4 APS-C E-mount lens:
Sigma should announce this new APS-C lens at Photokina
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This is quite an unusual deal: In Ukraine they will give you a free Sony A9 when preordering the Sony 400mm f/2.8 GM. Would be nice if that deal would be extended worldwide don’t you think so? I know, this is never going to happen :/
400mm f/2.8 FE preorder at BHphoto, Adorama, Amazon, FocusCamera. In EU at Calumet.de and ParkCamera.
European can check over the Sony A6500 page at Amazon Germany. When clicking on that small button they will get a 100 Euro discount at checkout. You have to go till the end of the purchasing chain to see the discount!
This is the lowest price ever for the A6500 and maybe a hint that the A6700 launch is on the horizon.
Reminder: You get it for 510 Euro only sold directly by Amazon Spain (Click here).
Nikon D850 vs Sony a7R III: Mirrorless vs DSLR ULTIMATE FIGHT!
Canon nFD 135 f2 – One and a half pounds of glass (Theweekendlens).
On the Road with Film Photographer Ethan Covey (Explora).
Lensbaby Sol 45 Review (Photographyblog).
Leica Summarit 50mm f/1.5 on the Sony A7II (STKB).
Sony Cyber-shot RX100 Full Review (ePhotozine).
Anonymous: “https://www.youtube.com/watch?v=AulHEVz75lY I think Amazing stuff for Sony tidbits from a Sony user Brandon Li”
Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors
You save up to $400 on Sony cameras, lenses and accessories at BHphoto, Adorama and other US stores:
Cameras:
$400 off on the Sony A9 superkit at Bhphoto.
Sony FE lenses:
$100 off on the 12-24mm f/4.0 lens at Bhphoto, Adorama, BestBuy, Focus and Amazon.
$100 off on the 16-35mm f/4.0 Zeiss lens at Amazon, Adorama, BHphoto.
$100 off on the 24-240mm lens at Amazon, Adorama and BHphoto.
$50 off on the Sony 28mm FE lens at Amazon, Adorama, BHphoto.
$100 off on the 28-135mm PZ lens at Amazon, Adorama and BHphoto
$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon, Focuscamera.
$50 off on the Sony 50mm macro at BHphoto, Adorama and Amazon.
$100 off on the 70-200mm G lens at Amazon, Adorama and BHphoto.
$100 off on the 70-300mm lens at Amazon, Adorama and BHphoto.
$50 off on the Sony 85mm f/1.8 FE at Buydig, BHphoto, Amazon, Adorama and Focuscamera.
Sony APS-C lenses:
$100 off on the 10-18mm lens at Amazon, Adorama and BHphoto.
$100 off on the 16-70mm Zeiss lens at Amazon, BHphoto, Adorama.
$50 off on the 18-105mm lens at Amazon, Adorama and BHphoto.
$100 off on the Sony E PZ 18-110mm at Amazon, Adorama, BHphoto.
$100 off on the 18-135mm lens at BHphoto, Adorama, Amazon, FocusCamera and BestBuy.
$100 off on the 18-200mm lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 24mm f/1.8 lens at Amazon, Adorama and BHphoto.
$25 off on the Sony 30mm macro at Amazon, Adorama and BHphoto.
$50 off on the 35mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 50mm f/1.8 lens at Amazon, Adorama and BHphoto
A chart summarizing Sony’s rapid growth in the Full-frame market
Sony officially announced that they are number one on the Full Frame Camera market (based on dollar and unit sales between Jan. – June 2018). This is the official press text:
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Sony Celebrates No.1 Overall Position in U.S. Full-frame Cameras with Launch of Historic “Be Alpha” Campaign
— The Leader in Full-frame Empowers Creators of all Types to Continue to Innovate, to Lead, to Push the Limits, to “Be Alpha” —
SAN DIEGO, Aug. 15, 2018 – Sony Electronics, Inc. – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer – today announced that it has overtaken and held the No. 1 overall position in the United States full-frame interchangeable lens camera market in the first half of 2018, in both dollars and units (1). In fact, four out of every 10 full-frame cameras sold during this time period have come from the Sony brand (1).
Additionally, Sony has announced that within the overall mirrorless market, it has held the No. 1 position in both dollars and units for more than six years (2). These strong results can be attributed to the company’s leadership in transitioning the market from older DSLR technology to next-generation mirrorless cameras.
Much of Sony’s recent success has been driven by sales of the acclaimed α7R III and α7 III models, as well as the rapid adoption of the α9 camera amongst professional sports photographers and photojournalists. The brand’s extremely active community has played a major part as well, as evidenced by the strong engagement on key social platforms like Instagram, where the official @SonyAlpha page has just surpassed the coveted one million followers count.
As a celebration of these historic achievements, Sony has announced the launch of its extensive “Be Alpha” campaign that will connect creators of all types with the brand and its ever-growing roster of talented photographers and videographers.
“We’re extremely proud of achieving No. 1 overall share in Full-frame cameras in the US market, as well as holding a strong No. 1 share in the mirrorless market for six years running” said Neal Manowitz, vice president of Digital Imaging at Sony Electronics. “More than anything, we owe this to our community. It is our pleasure to create for you, the true creators. You pushed us to innovate, to change, to continually adapt, and your voice remains core to everything we do.”
Manowitz added, “To ‘Be Alpha’ is to be a leader, to be an innovator, to stand out amongst the crowd. It represents everything we stand for as a brand. Our campaign will celebrate the extended Sony community, while also shining a light on the topics that that we are most passionate about – diversity, conservation, equality and much more.”
Sony’s “Be Alpha” movement will be headlined by a series of community events in major markets throughout North America in 2018 and beyond, beginning with the official launch event on August 19, World Photography Day, in New York City. The campaign will encourage all creators to get involved by sharing their own “Be Alpha” content on all relevant social platforms while tagging #BeAlpha.
The “Be Alpha” campaign will also feature programs that are designed to foster growth in both the current and next generations of imaging professionals, the most notable of which being the flagship “Alpha Female” program. This multi-tiered, female exclusive program is Sony’s thoughtful response to the imaging industry’s well-documented diversity challenges. It will include a variety of grants and mentorship opportunities for female photographers and videographers, as well as the production of several large-scale industry events. Additional details to be released soon.
All key information regarding Sony’s “Be Alpha” movement, including the campaign launch video, will be hosted at www.alphauniverse.com/BeAlpha. This page will be continually updated with information on new events, content pieces and more.
A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com, Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony α brand.
–
1, Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on dollar and unit sales, Jan. – June 2018.
2, Source: Sony internal historical data sources.
3, Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on dollar sales, Jan.- Dec. 2017 vs. Jan.- Dec. 2016.
4, Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on adjusted dollar sales, Jan.- June 2018 vs. Jan.- June 2017. Sales are adjusted for 5wk Jan. 2018 vs. 4wk Jan. 2017.
