Press text: The New ZEISS Loxia 2.4/25 – Flexibility for Photography On-the-Go

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Preorders at BHphoto and Adorama.

The New ZEISS Loxia 2.4/25 – Flexibility for Photography On-the-Go

With this compact wide-angle lens, ZEISS is adding a new focal length of modest proportions to its ZEISS Loxia lens family.

OBERKOCHEN/Germany, 2018-02-14.

With the ZEISS Loxia 2.4/25 compact wide-angle lens, ZEISS is adding a new focal length to its lens family that will benefit both landscape and architectural photographers: “High resolution across the entire image as well as low distortion ensure the perfect result,” says Product Manager Christophe Casenave. “The compact lens delivers great images thanks to the new optical design.” The ZEISS Loxia 2.4/25 also features high-quality mechanical parts, and the durable metal housing makes this a reliable lens for photographers on the road.

The right companion for years to come

Small, robust and versatile: the lenses in the ZEISS Loxia family for mirrorless cameras in the Sony Alpha series are particularly well-suited for street and travel photographers who love being inconspicuous as they capture special moments in cities and in nature without carrying around a lot of equipment. The compact design of the ZEISS Loxia lenses has been specially developed for the mirrorless full-frame Sony E-mount cameras. Used in tandem, the lens and camera enable filmmakers and photographers to achieve a high-quality result, while the equipment’s modest dimensions ensure users always have whatever they need with them. “This is a significant advantage for anyone who wants to blend into the background and is also on the road a lot,” says Product Manager Casenave. The all-round talent from the ZEISS Loxia family is also great for filming.

Bringing creativity to life through precise, manual focusing

Traditional photography and cutting-edge technology all in one: with the ZEISS Loxia 2.4/25, photographers can let their artistic creativity run free. “A steady hand and the manual focusing means users achieve impressive results,” says Casenave. The electronic interface for the ZEISS Loxia 2.4/25 transfers both lens data and focus movements to the Sony camera and then activates the focus peaking or the zoom function. Demanding photographers can achieve a wide range of creative possibilities thanks to precise, manual focusing, including a retro look and feel.

Precise and sophisticated – the ZEISS Loxia lens family featuring five focal lengths between 21 and 85 millimeters gives users a large number of creative possibilities when taking photographs or filming because of its technical refinement, linking traditional photography with modern technology.

A strong all-rounder for taking photographs and filming

The ZEISS Loxia family comprises five lenses with focal lengths between 21 and 85 millimeters. The lenses with manual focusing are all compact, durable and do not draw too much attention. With these lightweight companions, photographers and filmmakers have the necessary equipment and flexibility they need while on the road. The ZEISS Loxia lenses along with all the accessories have the same diameter and enable users to quickly and easily switch between different focal lengths during a shoot. The lenses offer the optimum foundation for capturing photographs and filming, both individually and as a set. These strong all-round talents excel at a wide range of uses.

Price and availability

The ZEISS Loxia 2.4/25 will be available at the ZEISS Webshop and at dealers from March 2018. The price of the new ZEISS Loxia 2.4/25 is €1,299 (incl. German VAT) or $1,299 US (excl. local taxes). The lens hood is included. Filmmakers can look forward to a special offer on a set comprising all five ZEISS Loxia focal lengths ranging from 21 to 85 millimeters.

For more information, please visit www.zeiss.com/photo/loxia2425

Product photos and sample images captured using the ZEISS Loxia 2.4/25 can be downloaded here: Product photos sample images

Technical Data

The new ZEISS Loxia 2.4/25 for full-format Sony E-mount cameras

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ZEISS Loxia 2.4/25: A strong all-rounder for taking photographs on the road

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UPDATE: Tamron teases a new lens…is it a new 28-75mm F/2.8 FE?

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Tamron is teasing the launch of a new lens. I have no reliable specs but I just got this from a completely new source (this means it’s not reliable info yet):

28-75mm F/2.8 Di III RXD (Model A036) for Sony E-mount (35mm full-frame)

I repeat it: I have no confirmation yet if this is indeed a new Tamron E-mount lens. But let’s hope this new source is spot on! Thanks source :)

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(SR5) Zeiss Loxia announcement today at around 11am Berlin time. And more rumors coming soon!

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Today at around 11am Berlin time Zeiss will announce the new Loxia 25mm f/2.4 lens. But during the night I got some hard evidence of more exciting stuff that will be announced the upcoming 1-2 weeks. After the Zeiss announcement I will share what I know so far…

But we definitely have EXCITING times ahead! Stay tuned on SAR and follow me on my new Instagram channel too :)

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Lightroom Classic 7.2 with better performance is released

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Adobe finally seems to have fixed the slow performance of Lightroom. They released the new Lightroom Classic 7.2 (press text here):

In the past, many users have reported that Lightroom becomes slower after a prolonged usage. This issue should have been fixed with this version. Also, resource-intensive activities, such as export, import, preview generation, and HD/panorama merge should be faster if your machine has 12 GM or more RAM.
We, specifically, have implemented changes related to Threading Building Blocks (TBB). This should be effective on machines with 12 GB or more RAM.

If you like me prefer to have a proper standalone version with no subscription check this: We can now offer a 10% discount on Capture One 11 (Click here) and Capture One 11 for Sony (Click here). Use the coupon code “AMBSAR“.

 

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Sony 400mm f/2.8 FE versus the Canon 400mm lens

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image via AP Instagram

It’s really hard to determine the exact size of the new Sony 400mm f/2.8 FE lens based on the leaked image. But we can safely assume it’s pretty much close to the size of the current Canon 400mm lens.

Little is known about the lens yet:

– Preorders will be available this September according to BHphoto.
– The lens will be priced at $10,000+
– This is a GM lens with in lens stabilization (obviously)

This is a lens 99% of our readers will not buy. But for them we have some more exciting news ahead:

What’s next on the E-mount lens front:

  • Tomorrow Zeiss will announce the new Loxia 25mm f/2.4
  • Within the next weeks Samyang will announce a new portrait lens (FE autofocus)
  • Sony could announce a new 135mm f/1.8 FE lens (unconfirmed if it’s coming at Cp+)
  • Super exciting: Sigma will show their native FE Art lens roadmap at CP+
  • Sigma will also launch a new 50mm f/1.4 for the APS-C E-mount cameras
  • Venus Optics will announce a new 9mm f/2.8 ASP-C E-mount lens
  • Tokina will showcase new FE lenses too (wide and super wide angle primes)

So you see there is plenty of stuff coming soon!

One more thing:

Sony registered a new camera code in late 2017. So there may be a new camera announcement at CP+ too. Is it for the new A7III?

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Sony announces out of focus repair program for the 24-105mm FE lens

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Sony reports:

In certain shooting conditions an out of focus issue may occur with some 24-105mm F4 Full-frame E-mount G (SEL24105G) lenses. These symptoms may occur under certain shooting conditions:

  • The lens may not focus when using autofocus with close aperture
  • The lens may be out of focus when changing the aperture after using manual focus

To address this issue, subject to the terms and conditions in the Limited Warranty that accompanied the Affected Lens, we will repair your Affected Lens, free of charge, through March 31, 2020.

To see if your lens is affected type your serial number on this page: esupport.sony.com/US/p/compatibility.pl?comp_project_id=18


Thanks Tamas and Pascal!

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