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Full A77 review at TheVerge! And A77 showcase video.

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Finally reviewers decided to test a new A77 review :)
The merit goes to TheVerge (Click here) who writes: “Ever since I got my hands on Sony’s NEX-7, I’ve had high expectations for the company’s digital cameras. For the most part, the A77 lives up to them..The A77 is an excellent camera that will serve most people very well, but it’s hard to recommend it over the Nikon D7000, the Canon EOS 60D, or even Sony’s own NEX-7, which takes equally fantastic pictures and videos in a body far smaller and at a price far lower.

Jochem De Vet (Click here) posted the video you see here o top of this post. Actually he had a quite nice idea! Read that: “As a former Canon user I have made the switch to the Sony A77. Soon I began noticing that there was little talk on the web about the Sony Alpha A77’s video/film capabilities. The A77 is not embraced by the videographing community. My idea is that it should be, because it is one the most powerful hdslr’s on the market. To showcase the power and beauty of the A77 I’ve selected a few clips from talented filmmakers on Vimeo who had the guts to switch and try something new.

Nice video!!!

And here are the links to the A77. I know fixed many of them as I noticed that some search links (like from Pixmania) where broken. Sorry! Now it should work:
[shoplist 8461]

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NEX-7 concept film (NEX-7 back in Stock again at Amazon)

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Cinematicz used the NEX-7 to shoot that commercial! What’s really interesting is to read his story about how it was to work with the NEX-7: http://vimeo.com/40049385. !

P.S.: Whenever Amazon has the NEX-7 in Stock it gets sold out after a few hours. So if you need a NEX-7 grab it now:
NEX-7 body only (Click here).
NEX-7 with 18-55mm kit lens (Click here).
More NEX-7 in Stock status links: [shopcountry 8454].

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New Sigma lens reviews roundup!

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Here are a couple of links to the Sigma 30mm and 19mm lens reviews:

SLRlensreview (Click here) tested the 30mm lens on the Sony NEX camera: “Sigma’s entry level prime indeed bests Sony’s lens in resolution department. Everything else seems to be very comparable. So the recommendation is to choose Sony’s E 30/3.5 if you’re into macro photography, while for everything else just go with Sigma’s 30/2.8 EX DN.

30mm first look at Photographybay (Click here): “So far, the Sigma 30mm f/2.8 EX DN looks like a real winner for Sony NEX cameras as a fast walkaround lens.

Another 19mm lens test on the NEX-5n can be seen within a forum post at Fred Miranda (Click here): “I think this little lens holds it own, with a muted contrast/high detail rending all it’s own, excellent ergonomics, and a ridiculously low price.

Also Photographybolly (Click here) is testing the 19mm lens: “In conclusion, for $200 this lens is great value for a very good lens. If you already have the 16mm you might decide to give this lens a miss. If you don’t, having used both, I would recommend the 19mm over the 16mm.

The 30mm lens is in Stock at Amazon US (Click here), Amazon DE (Click here), Amazon FR (Click here).
The 19mm lens is in Stock at Amazon US (Click here), Amazon DE (Click here), Amazon UK (Click here), Amazon FR (Click here).

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(SR3) Sony A37 european price leaked?

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Draft.Camera (Click here) says the A37 body will cost 499 Euro. Single lens kit price is 649 Euro and double lens kit price is 789 Euro. I never saw this website before so please take it with a grain of salt. All I know for sure is that the camera is coming soon!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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(SR3) Sony official Full Frame prototype to be shown soon?

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Rumors are growing and growing and the latest I heard from a source is that Sony plans unveil something “Full Frame” within the next few weeks!!! Don’t get too excited guys, it’s realistic to think they may show a prototype only. As I told you Sony has two different FF cameras in the works. But I guess only one of them will be shown (if the rumor is correct).

But, I have some kind of good feeling that Sony may will accelerate the Full Frame plans after the Canon 5DmarkIII and Nikon D800 announcements. I know there is people within Sony pushing the Japanese managers to release the first SLT camera sooner than Photokina. But please remain with your feet on earth for now! All we can hope is to see a prototype only…ok?

FF rumor history:
A year ago I reported that Sony’s plan was to release a new FF camera in late Spring 2012. The Thai flood delayed the A77 release and Sony decided to postpone the FF camera release because they need time to evaluate the A77 flaws and user suggestions. The latest news was that a new FF SLT camera will be announced in September. Very likely using a new 24 Megapixel sensor. But there are also rumors about a second 36 Megapixel rumor and a FF square sensor. Sony may now be ready to show us some FF prototype or roadmap within the next weeks. Or is there some room for an ulterior surprise?

P.S.: The Sony powered Nikon D800 keeps remaining the most sold camera at Amazon US (Click here). Time to offer something that can compete against it!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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Good news! Sony wants to push the Imaging Division (and 4K technology).

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Sony just issued a pdf document (Click here to download) where it describes the future strategy. And there are good news for us Alpha Camera users! One of the main goal is to Strengthen the Imaging core businesses  (Digital   Imaging,  Game,  Mobile).

Here is the detailed plan:
Sony is reinforcing its development of image sensors, signal processing technologies, lenses and other key digital imaging technologies in which it excels, and plans to leverage these technologies in both its consumer products (such as compact digital still cameras, digital video cameras and interchangeable lens digital cameras) and broadcast and professional products (such as professional use cameras and security cameras) in order to further strengthen and differentiate Sony’s overall product line. The Company also plans to extend the use of these key technologies across a wide range of business applications, from security to medical, to further expand the scope of its digital imaging business. Sony will target total sales of 1.5 trillion yen and double-digit operating income margin from the consumer, professional and image sensor businesses by FY14.

You can find another strategy presentation here: http://www.sony.net/SonyInfo/IR/financial/fr/viewer/strategy/2012/. One of the main aspects are the “acceleration of the 4K Innovation”.

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New Sony A57 reviews roundup (release delayed to fix the firmware)

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Sony Japan announced that it will dleay the release of the new Sony A57 because of firmware issues that have to be fixed before the official shipment. There is no info about the new shipment date. Meantime you can check some new reviews about the A57:

ePhotozine (Click here) posted a full Sony A57 review: “The Sony A57 is an excellent camera, capable of taking great photos, with low noise and bright saturated colour, however it just seems that the camera it replaces (the A55) was just as good, if not better?

Sony A57 preview and image samples at Techradar (Click here). Another hands-on in japanese at Ascii (Click here for the google translation).

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