Before you read: Nikon makes amazing products and I want them to recover as soon as possible. It’s very important for their employees and for their families. I will cross the finger for them and for all other Japanese companies! So please don’t misunderstand the following article. We are only talking about a possible future market share shift (from a “cold” marketing perspective, no fanboy thinking here!). A big hug to all Nikon employees!!!
According to (reliable!) sources from Quesabesde Nikon delayed the announcement of the mirrorless cameras because of the problems conected with the Sendai plant that has been shut down after the earthquake. Quesabesde doesn’t expect any new mirrorless camera (and No D700 and D3 replacement) before October!!!
A few days ago USA TODAY said that with the shortages in cameras, due to the crisis, “The opportunity for Sony, Olympus and even Samsung to grow a little market share in the next few months is clearly out there“. And also Thom Hogan said ”Sony’s inventory problems had been somewhat the opposite of Nikon’s: most items have been in plentiful stock, partly because they’re not as efficient as Nikon in getting a customer in a store asking for something. So, yes, USAToday’s basic premise is correct: if sales shift away from Nikon, Sony should gain.”
And on top of that Sony suprised us all with a huge Instant Rebate action in US which could put Canon and Nikon under pressure (A wonder why we europeans can never enjoy such nice offers):
-$50 on the A580 at Amazon, Adorama, B&H and J&R.
-$50 on the A55 at Amazon, Adorama, B&H, J&R, eBay.
-$50 on the A33 at Amazon, Adorama, B&H, J&R, eBay.
-$50 on the NEX-5 at Amazon, Adorama, B&H, J&R, eBay.
-$50 on the NEX-3 at Amazon, Adorama, B&H, J&R, eBay.
From what I know Sony will introduce plenty of amazing new products in 2011. You can bet on it! We expect 4-5 Zeiss lenses for Alpha, new G lenses, the Zeiss 24mm f/1.7 for NEX, 2-3 other Sony NEX lenses, Sigma and Tamron lenses, the A77, the NEX7, the NEX-C3 and NEX-C5 and the A35. yes that only in 2011! And what about fullframe cameras? Don’t worry, Sony will surprise us in 2012 ;)
Place your bet:
I say it once again: The best for all of us is that Nikon and Canon can recover soon. Best for the japanese companies, for employees and for the simple marginal reason that competition forces the companies to create even more amazing products!