Sony at CES (Guest post by Kyle Andrew)

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Guest post by Kyle Andrew:

Sony at CES 2016
There has been a lot of backlash in the Sony community that our beloved camera manufacturer didn’t choose to make more of a splash at CES than they did, similar to the cards Nikon played by introducing the D5 and D500 SLR’s to the market. And while users of the A99/A77/A58 (despite rumours that they may not even bother) continue to wait for a newer version utilizing some of Sony’s newest, next-level technology, I take the stance that CES 2016 would have been the wrong time to introduce any major new piece of equipment, lenses included.

Nikon
Nikon made a big splash and played their 2016 hand early at this years CES and frankly I completely understand why. See as Sony users, we must understand that Nikon right now is not in the business of trumping Sony rather they likely are comfortable with not only Sony’s marketshare and current market position, but also, their working relationship using Sony’s sensor technology. No, Nikon did not take a bite out of Sony’s momentum at CES, rather, used the show to put even more distance between themselves and Canon. The introduction of the D5 puts them well out in front of Canon in the ultra high speed and ultra high end shooting space, a market that Sony currently and for the foreseeable future, rightly or wrongly, has no foothold in. Sony’s position is at the forefront of mirrorless technology, aimed at portrait shooters, street shooters, and the bulk of the mid to high end camera purchasing market. It’s a strong and smart position to be in. Their only current competition is Nikon. As Sony shooters, we should be pleased with Nikon’s newest product announcements as it is extremely important for the growth of Sony to be pushed by its main competitors. Bravo to Nikon for releasing two great new Cameras.
However their big announcement is a niche product catering to only working professionals and hardcore hobbyists. It only shoots 4k for a couple of minutes, because this length of clip is all these people need. It’s not a design flaw, it is exactly what it needs to be. I believe that Sony is wise to avoid this market for now until their focusing technology makes yet another leap forward. The A7R II was a HUGE step for Sony in terms of…. everything, but specifically focusing. However if you’ve ever used a 1Dx or D4 then you know just how far they have to go still.

Canon
Uhhhhhhhh….. guys? You may want to consider stepping back into the game soon. You need to make a move sooner rather than later. Your 5Ds is a great piece of kit but its not enough. Get your 5D MK IV out ASAP and make it the best camera you’ve ever made or I fear for your future. It seems almost ridiculous to say, but this is coming from someone who still has a 5D MK II in his bag as a backup. Congratulations on the new Pixma printer or whatever it is you announced. I’m glad I can print to it from my iPhone. But you are losing marketshare and fast, and as a professional Sony shooter the last thing I want is for Canon to stop pushing innovation.
Please step up, for all our sakes.

Sony
Amazingly, the biggest announcement for Sony at CES didn’t come from them at all, rather it came from Phase introducing their 100 megapixel medium format back complete with a Sony Backlit Sensor. Make no mistake about it, this is all the publicity Sony needed from this show. It’s a fine demonstration of what they are capable of and a reminder of what they may or may not have on the horizon in 2016.
At this point, while it seems as though an update to the A99/A77/A58 is inevitable, I believe Sony’s main focus must be to roll out more professional level lenses, as they are currently lacking in truly fast zooms covering certain common lengths. That said, Sony’s pro imaging focus is still in its infancy, and they are learning fast. While I certainly have my share of complaints about my truly beloved A7R II, I can only wait in excitement to see what they bring to use next. They are gaining market share daily because they have the best sensor technology in the markets they are embedding themselves in. Simple. The rest of it will catch up, assuming they continue to innovate and learn from their mistakes (buffering technology anyone?).

For Sony to have released any sort of game changing product at this point in the year would have almost been a waste. Seemingly daily right now, they are being handed ‘Camera of the Year’ awards left right and center, and from a business perspective they would be wise to ride that wave as long as possible. I personally expect some new professional grade lens announcements at CP+ in February!

So if you are a Sony shooter, and if you are reading this website then you probably are, you should be very happy with where we sit, at the forefront of the all important sensor technology. 2016 is already shaping up to be a major leap forward in digital camera technology, industry ride, and my advice to anyone is to spend less time worry about what’s next online, and more time out in the real world shooting with what you already have.

Kyle Andrew is working professional photographer just outside of Toronto Canada that switched to Sony Based Equipment in the fall of 2015. You can see more of his work on his website (http://www.kyleandrew.com) follow him on Twitter/Periscope (http://www.twitter.com/kyleandrewphoto and http://www.periscope.tv/kyleandrewphoto) and Instagram (http://www.instagram.com/kyle_andrew)

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Sony Tidbits…

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Sony a7R II vs. a7S II Part 1: Photography

The Best of 2015 All Made With Sony Mirrorless (Craig Litten).
Tutorial: Sunlight in Studio with Mackenzie (SonyAlphaForum).
A Black And White Walk Through CES2016 (Alphauniverse).
Leica Summicron-M 50/2 (SonyAlphaForum).
Get the most from the Smooth Reflections and Sky HDR apps (Fredmiranda).
New review of Sony RX1R II vs. RX1R, including an AF comparison and photos by Mirrorlessreviews.
Sony Zeiss 35/1.4 review with A7R full size sample shots at Pixelmania.

Heikki:Here’s some interesting looking photos I took with my A7s. https://www.facebook.com/stonelakephotography/posts/1534612653504953

Gregory:Here is a time lapse sequence of a cow being transformed into art made using a Sony A7RII and Sony 28mm F2 with attachments. https://youtu.be/Bz_YQeZP4ho

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Sony A7rII for $2,699 at eBay (1 year seller warranty).

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[shoplink 43903 ebay]A7rII[/shoplink]

eBay is promoting this on their daily deal page: Sony A7rII for $2,699 sold by [shoplink 43903 ebay]Electronicsvalley (Click here)[/shoplink]. It’s grey imported but comes with 1 year US seller warranty.

More new deals:
Sony Stereo Mic for Sony Alpha/RX cameras for $79 at Amazon US (Click here).
Tamron 18-200mm E-mount lens for $499 only on [shoplink 43793 ebay]eBay ($240 off!)[/shoplink].
Sony A-Mount to E-mount FF Lens Adaptor with free 2x FW50 Batteries and free 128 GB at FocusCamera (Click here).
$100 off on the Hasselblad 16mm E-mount lens at BHphoto (Click here).

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(SR5) Next Batis will be a new 18mm wide angle lens.

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ZeissBatis

A source sent me this:

Zeiss boss told me the Batis 18mm will be the next prime in their batis range due for release in April 2016.

Not sure 18mm is a very “popular” and “highly requested” focal length by FE owners. So let’s assume the lens will be f/2.8:

Would you consider to buy a Batis 18mm f/2.8 lens?

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Batis store links:
Zeiss Batis 85mm f/1.8 lens in US at Adorama, Bhphoto. In Eu at Amazon DE, WexUK. In Asia at Digitalrev.
Zeiss Batis 25mm f/2.0 lens at Adorama, Bhphoto. In EU at Amazon DE, WexUK. In Asia at Digitalrev.

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The Burj Khalifa – Dubai – UAE shot (by Minas Stratigos)

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post-4744-0-51401900-1451946824Minas Stratigos on SonyAlphaForum
Burj Khalifa – Dubai
Shot with a6000, Sony 10-18 OSS lens
Please visit my flickr profile for more photos https://www.flickr.com/photos/stratigm/

I noticed Minas Stratigos Burj Khalifa shot got some attention on SAR and our SonyAlphaForum. People asked how he “created” that image. I asked Minas Stratigos to explain how he took the image. He kindly sent me that guest post article:

—-

VISION
I was looking for a view of the Burj Khalifa that would be pleasing to my eye, my aim was to capture the whole building in one frame. I took different shots from around the building and I selected this photo as it had the best composition. I wanted to show not only the height of the building (tallest artificial structure in the world – 829.8 meters) but also its massive volume.
I was disappointed because the day I was there the sky was bright blue with no clouds in sight (I was looking for a long exposure to catch a few cloud streaks), so that’s when I decided that my image would have a black sky with different shades of white. I envisioned my photo to lead the eye from a total black look at the bottom to a bright top through different zones of B&W.

MY WORKFLOW
I use to follow a specific workflow to create my images, see below the basic steps I follow:

in Adobe Camera Raw
Clean spots if any,
Level and crop the image,
Adjust exposure, contrast, highlights etc and then open the file in CC 2015
in Photoshop
Reduce noise where required (by the way, with Sony a6000 I get less noise than my brand new A7RII in long exposures)
Create luminosity masks on the colored image
Create the hard selection (usually to isolate sky from buildings but not only)
Convert to B&W, usually three exposures Under, Normal, Over
Darken the sky
Work on different layers, based on the normal exposure and adjust contrast by using luminosity masks, curves, levels and gradients
Create the lights based on the envisioned image using gradients and brushes
Add grain
Dodge and Burn layer (50% grey, soft light)
Selective sharpening with one or more high pass filters
Final retouches

TECHNICAL DETAILS
This image was shot with the Sony a6000 and my favorite lens the E 10-18mm F4 OSS at 13mm (I even use it with the a7RII, works well between 13-16mm), f8, 1/250 and ISO 100
For more of my images and updates online visit either my flickr account https://www.flickr.com/photos/stratigm/
Or 500px https://500px.com/minasstratigos

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