New FE lenses..#SonyCES @SonyElectronics @SonyAlphaRumors pic.twitter.com/TSex9qviC5

— LooseBalloon (@LooseBall00n) January 6, 2016

First of all: it was pretty clear in advance Sony would not announce a new Alpha camera at CES. We got no reliable rumors about possible A or E-mount camera announcement at CES. And Sony is known for launching major Alpha cameras “off” events to get the full media attention.

But: I saw the Sony CES event in live stream. And for more than 10 minutes Sony did talk about the “amazing” A7 series and so on. They did show many pictures and created a lot of focus on their cameras. And for a moment they got me and I was thinking “yeah hell!” something will be announced today! And than suddenly…after all that long talk they quickly skipped over to Audio products. So ZERO announcement. Again, I am absolute no marketing expert but I guess 95% of the people watching the stream felt like John Travolta on the video above :)

Summary: I am sure Sony will show us some real new camera soon. I am not worried about that. But I wonder what’s the “marketing point” of that CES presentation. Maybe it’s just me not understanding how corporate communications works? What was your “feeling”?

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Message to Sony CEO Hirai: Usual marketing bla bla aside I have to say Sony CEO Hirai was the best performing CEO on stage at CES. Chapeau!

On the CES stage Sony talked for almost 10minutes about the A7 series cameras but did NOT announce any new FE lens or camera. It was somehow expected to NOT get any new Alpha camera at CES but a bit strange they talked a lot about it without to announce anything :/

Here is the list of products (handycams, actioncams and so on) announced by Sony: sony.net/SonyInfo/News/Press/201601/16-001E/index.html

P.S.: A99 and A6000 successor now going to come around Cp+ in February. And hopefully those new toys will steal the spotlight from the Nikon D5 announced today.

The High ISO race restarted today: Nikon is going after the Sony A7sII with the new Nikon D5. The new D5 goes up to ISO 3,280,000 (yes Milion!).

It’s also interesting to note that Nikon’s presentation was also focused on “down playing” the mirrorless competition. Just watch for yourself from around minute eight:

Now more than ever we need Sony to make a real pro new A-mount A99 successor. And if I may add…also a future A9 E-mount camera!  A camera that is really reliable on all aspects (autofocus reliability, operation reliability and so on).

The Sony press conference will start at 5pm Las Vegas time (that’s 2:00 tonight in Berlin). You can follow the video live stream here on SonyAlphaRumors!

Today at 5pm PST (Las Vegas) time Sony will live stream their CES product announcement. Like I told you yesterday actioncameras, VR, Playstation and other non-Alpha stuff are going to be announced. There is a very small chance Sony will show the A99 successor, the A6100 or the new FE lens roadmap. Keep in mind the “pure” photo event of CP+ is taking place next month already. And as usual with Sony some of the photographic stuff may be announced “off-show”.

Still, we can hope Sony will surprises us tonight! You can follow the video live stream directly here on SAR at:
5pm Las Vegas time
8pm New York time
2:00 Berlin time (January 6 in Europe)

The Wood Carver: A Sony FS5 mini documentary

The Best Cameras Under $1000 USD In 2015 (Bokeh Digitalrev).
The 20 Best Poses for Taking Beautiful Photos of Women (Double Mesh).
a7r + FE 90mm macro – Japan; Autumn 2015 Exclusive (SonyAlphaForum).
RX1rII is the DC.watch readers best compact choice.
My Sony A7s Landscape Portfolio (SonyAlphaForum).
Sony Alpha A7S II review at Trustedreviews.
Best photography products of 2015 (Digitaltrends).

You wonder what’s the most sold photo stuff during the 2015 Holiday season? Well look here (via Corporate IR):

Most sold: Fujifilm INSTAX Mini Instant Film Twin Pack – White
Second most sold: GoPro HERO4 SILVER
Third most sold: AmazonBasics Head Strap Camera Mount for GoPro

As you see Instant Film and ActionCameras is what sells most. System Cameras are just a small niche in the market. See full ranking here: amzn.to/1O1rTOD

Looking at the Amazon camera rankings the most sold mirrorless camera seems to have been the Sony A6000. The most sold Sony lens was the 50mm f/1.8.

via Corporate IR