Quick thoughts on Sony’s CES presentation

New FE lenses..#SonyCES @SonyElectronics @SonyAlphaRumors pic.twitter.com/TSex9qviC5

— LooseBalloon (@LooseBall00n) January 6, 2016

First of all: it was pretty clear in advance Sony would not announce a new Alpha camera at CES. We got no reliable rumors about possible A or E-mount camera announcement at CES. And Sony is known for launching major Alpha cameras “off” events to get the full media attention.

But: I saw the Sony CES event in live stream. And for more than 10 minutes Sony did talk about the “amazing” A7 series and so on. They did show many pictures and created a lot of focus on their cameras. And for a moment they got me and I was thinking “yeah hell!” something will be announced today! And than suddenly…after all that long talk they quickly skipped over to Audio products. So ZERO announcement. Again, I am absolute no marketing expert but I guess 95% of the people watching the stream felt like John Travolta on the video above :)

Summary: I am sure Sony will show us some real new camera soon. I am not worried about that. But I wonder what’s the “marketing point” of that CES presentation. Maybe it’s just me not understanding how corporate communications works? What was your “feeling”?

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Message to Sony CEO Hirai: Usual marketing bla bla aside I have to say Sony CEO Hirai was the best performing CEO on stage at CES. Chapeau!