Official Sony FE lens optical design graph (Zeiss 35mm F/1.4 and Sony 90mm macro, 28mm and 24-240mm lens).

Share

SEL90mm

Preorders:
In USA at:
Zeiss 35mm f/1.4 FE at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
Sony 90mm f/2.8 FE at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
Sony 24-240mm FE at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
Sony 28mm f/2.0 FE at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
Sony Fisheye Conversion Lens for FE 28mm F/2 at Amazon (Click here), Adorama (Click here).
Sony Ultra-Wide Conversion Lens for FE 28mm F/2 Adorama (Click here).
Sony Fisheye Converter for E 16mm F/2.8 and E 20mm F/2.8 Adorama (Click here).
Sony Ultra-Wide Fisheye Converter for E 16mm F2.8 and E 20mm F2.8 Adorama (Click here).

In Europe at:
Zeiss 35mm f/1.4 FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Sony 90mm f/2.8 FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Sony 24-240mm FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Sony 28mm f/2.0 FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.

And we also have the graphs showing the optical lens design. The 90mm macro and Zeiss 35mm obviously have the more high quality design. The 90mm lens has a unique Super ED glass while the 35mm Zeiss has an Advanced Aspherical lens. Both also have Direct Drive SSM super fast focusing.

ZEISSFE

 

FE24-240mm 28mmFE

And this is the Direct Drive SSM super fast focusing module on use on the new 90mm macro and Zeiss 35mm.

61ZpDuu8b1L._SL1200_

Share

Updated larger WPPI special deal page from BHphoto.

Share

Bildschirmfoto 2015-03-03 um 07.37.19

There is now an updated and much larger WPPI deals special page you can find on that link at BHphoto (Click here).

Amazon:
1) Save Big on Select Sony RX Series Cameras with a Qualifying Trade-in (Click here).
2) Free Premium Jacket Case with the RX100m3 (Click here).
3) Free case with the A7,A7s,A7r cameras (Click here).
4) Up to $200 off on A5000/A5100/A6000 double lens kits (Click here).

Refurbished E-mount lenses:
Save $250 on the refurbished Zeiss FE 55mm FE lens sold on [shoplink 33879 ebay]eBay (Click here)[/shoplink].
$170 off on the SEL 55-210mm lens sold on [shoplink 33882 ebay]eBay (Click here)[/shoplink].

Reminder:
Those are the BHphoto WPPI specials. Use checkout code “194517320679478786163“.

Bildschirmfoto 2015-03-02 um 11.09.11Bildschirmfoto 2015-03-02 um 11.34.12Bildschirmfoto 2015-03-02 um 11.10.22Bildschirmfoto 2015-03-02 um 11.10.12Bildschirmfoto 2015-03-02 um 11.10.07Bildschirmfoto 2015-03-02 um 11.10.34sonylenssigmatokinaeyefisandisksonysdlexartoshibapnylensbabyBildschirmfoto 2015-03-02 um 11.10.01

 

Share

Hot! New Sony FE lenses on preorder at Amazon US!

Share

ZAFE35

Preorders:
In USA at:
Zeiss 35mm f/1.4 FE at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
Sony 90mm f/2.8 FE at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
Sony 24-240mm FE at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
Sony 28mm f/2.0 FE at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
Sony Fisheye Conversion Lens for FE 28mm F/2 at Amazon (Click here), Adorama (Click here).
Sony Ultra-Wide Conversion Lens for FE 28mm F/2 Adorama (Click here).
Sony Fisheye Converter for E 16mm F/2.8 and E 20mm F/2.8 Adorama (Click here).
Sony Ultra-Wide Fisheye Converter for E 16mm F2.8 and E 20mm F2.8 Adorama (Click here).

In Europe at:
Zeiss 35mm f/1.4 FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Sony 90mm f/2.8 FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Sony 24-240mm FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Sony 28mm f/2.0 FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.

FE90mm

FE24-240mm

FE28mm

Share

First preorder for the new Voigtländer 15mm Heliar III A7 optimized lens (ships March 10).

Share

[shoplink 33910 ebay]Bildschirmfoto 2015-03-02 um 10.55.56[/shoplink]

The new Voigtländer 15mm f/4.5 Heliar III lens is now on preorder in [shoplink 33910 ebay]Germany (Here on Fotomundus)[/shoplink] and [shoplink 33949 ebay]Hong Kong (Here on Shenikon)[/shoplink] It costs 749 Euro or $899 and will ship on March 10. The lens has been redesigned by Voigtländer to improve the corner performance on the Sony A7 FF cameras. This means we can finally get a relative compact wide angle lens for decent money.

Share

Sony A7s gets Gold Award at Dpreview.

Share

One year after the announcement the A7s review just got posted at Dpreview (Click here). And it earns a Gold Award:

The more you delve into the a7S, the more it becomes apparent that it was designed primarily for video. And it’s superlative in that context: producing clean, detailed video from its large sensor, even in low light. It’s less compelling as a stills camera, and its ergonomics aren’t a great match for videography, but if you’re serious about video, it’s seriously impressive.

Sony A7s store links:
Sony A7s in USA/CA at Amazon, Adorama, BHphoto, Sony USA, Sony Canada.
Sony A7s in Eu at Sony DE, UK, ES, FR, IT, NL, BE, AT, CH, SE, NO, FI, PL. And Wex UK.
A7s Gariz leather case in [shoplink 27569 ebay]Black (Click here)[/shoplink], [shoplink 27570 ebay]Brown (Click here)[/shoplink], [shoplink 27571 ebay]Red (Click here)[/shoplink] and [shoplink 27572 ebay]Orange (Click here)[/shoplink].

Share

Only one new camera from Sony the last 6 months. And interesting Germany market analysis.

Share

large_Fotomarkt_2-5d53fbaa48478033
German photo market: DSLR sales in RED. Mirrorless sales in Grey (Unit sold in tausend).

The last few years Sony launched an impressive amount of cameras. But something changed lately. The last six months Soy did announce only one new camera, the Sony A7II. No other E-mount or A-mount or RX camera got announced. I guess Sony just like all other companies is now aware that the camera market is shrinking and it’s time to refocus the strategy.

An interesting and extremely detailed analysis of the German market has been posted on MirrorlessRumors. In very short it shows that:
– The DSLR market is shrinking
– Lens sales are dropping too
– Mirrorless system camera market is slowly growing
– Action camera market is booming

It’s not that people is stopping to take pictures..actually quite the opposite! It’s just that the tools used to take pictures and videos are becoming different and more differentiated. People nowadays uses Smartphones, Actioncameras and Wearables too. And most of the times the new tools are very user-friendly (APP support) and made to fulfill very special needs. According to the German GFK organisation the “classic” System Camera market is expected to shrink further in 2015. Sony just like all other companies now have to try to understand what’s needed to attract new buyers with their A and E-mount system.

Share