How to Make the World’s Greatest Sandwich… from Gary Yost on Vimeo.

Gary (video on top): “Hey there… I’m a DP who usually uses big cameras from Black Magic, Sony F55, etc.  I recently bought an RX100m3 to see if it could function as a b-cam and was so impressed by it that I decided to shoot a little test using just the RX100 — mostly to see how well the XAVCS files could take a grade in Davinci Resolve. Well… it’s freakin amazing.  What a little powerhouse! Here’s the result.  Entirely shot with the RX100m3 with the exception of the first shot, an aerial made with a DJI Inspire. Enjoy, and feel free to link to it if you like it. https://vimeo.com/128085280”

FE 55mm lens review at Admiringlight
A7II review at Epicmirrorless.
Sony Artisan Profile: Caroline Jensen (Sony Blog).
Shogun Firmware Update V6.21 (Atomos).
Sigma 18-35mm ART lens issues (SonyAlphaForum).
Einfach nur genial: Das Sonnar T* FE 2,8/35 ZA an der Sony alpha 7 – Teil 2 (Joerghaag).

Blue Eden: “We shot this sailing over a week in Phuket and the Phi Phi islands using a Sony a7s and Nikon D800.  Check it out, and hope you can feature it if you like it :) https://www.youtube.com/watch?v=WQVO76h-p7Q“

Our reader Joe (Thanks!) sent us the link to the newly published detailed Sony electronics presentation: sony.net/SonyInfo/IR/info/irday2015electronics_presenE.pdf. Here are the key info:

1) Sony is selling less fixed lens cameras but selling more system cameras and high end fixed lens cameras
2) The earnings volume is slightly dropping but the profit is growing
3) Sony forecasts an increase of both Interchangeable camera and lens sales.

4) Focus is on premium products. Expansion of the professional camera product lineup (Alpha Cameras and Lenses and premium fixed lens cameras).
5) Apply high-end tech in consumer models
6) Establish an Ecosystem of strong differentiated products centered around the Alpha System

7) Focus on 4K, High Frame rate and wide color Gamut technology

8) there will be 20 FE lenses by early 2016
9) One of the competitive advantages of the Alpha Lenses is word’s highest resolution. Editor’s note: Sounds like they are ready for the 50+MP camera :)
10) Reading all files it’s clear that Sony will focus on “Alpha” system in the sense of E-mount and not A-mount (that’s my interpretation).
11) Sony has 60% of the mirrorless system camera market.

In Summary: Sony will push the E-mount system, launch plenty of high end products (A7 and maybe a future A9 series) with world leading innovations. Focus is on High resolution, High ISO, High Speed and 4K technologies. Also likely to be pushed is the RX system while there is no word in those documents what’s going to happen with A-mount.

What are you first impressions about Sony’s strategy?

Video Review of the Sony PXW-FS7 by Philip Bloom from Philip Bloom Reviews & Tutorials on Vimeo.

Sony still needs to mature (Jorge Torralba).
Underway at Sea | Sony a6000 w/ kit lens (SonyAlphaForum).
Lightroom 6 Review – Best in Class Gets Better (Adorama).
Sony A7R Review at Photographylife.
Rode Videomic Pro gets an update (Newsshooter).
Schnell im Kasten: Manuel Neuer und die α6000 (Community Sony.de)
Sony Japan launches rebates on the A6000/5100/5000 cameras.

Jay: “I have a bunch of new FE lenses and just put up a video showing off what the conversion lenses get you when mounting them to the 28mm lens. HD video on a old bridge scene which offers a nice perspective effect. https://youtu.be/VAuv4YETkSA”

Sven: “If you like, have a look at my adaptation of a classic Rollei 35 Sonnar 2,8/40 on a Sony A7R http://www.meinezersaegtenkameras.de/Ea735s.html”

Venus 60mm macro image samples at Joerghaag.com.