Image courtesy: DSLRmagazine

A very exciting new lens is the 15-30mm f/2.8 DI VC USD lens. And I have been told by trusted sources this lens is definitely coming as A-mount too. The Spanish DSLRmagazine is the first website to report a hands-on of the prototype. This is what they write:

– Is less bigger than it looks on the official pictures
– The Tamron is the first of a new kind of lenses with much more elegant design and new high optical performance
– The Tamron feels of very high quality and solid in your hand. Definitely better than any other Tamron lens made in the past
– The hood can be retracted
– Tamron goal was to deliver a lens of higher quality than those of Canon and Nikon.

Reminder: Press release of the new Tamron lens can be read here on SAR.

Here are imaes from DSLRmagazine and ePhotozine. Click on them to enlarge the image size:

Sony officially launched those two new videos to explain the 4D AF technique. Expect this to be available on all future new E-mount cameras!

found via Image Sensor World.

Newsshooter at IBC 2014: Sony expand range of hotshoe audio adapters from Dan Chung on Vimeo.

Sony did not only launch the new Zeiss 16-35mm lens but also new accessories. Among them we have the new XLR-K2M audio adapter for the A7s and RX10. Just watch the video on top to learn mroe about it.
found via Newsshooter.

Preorders, price and specs (Click on store name):
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama, BHphoto.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

Loxia at BHphoto:
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount (Click here).
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount (Click here)

The new Zeiss on the A7r and A6000 (CameraSize).

We had plenty of new camera and lens announcements at Photokina (full list here on that special Amazon page). And of all those new lenses announced yesterday it is the Sony-Zeiss 16-35mm the most preorderd at Amazon US (here is the lens ranking). That’s a really good start!

Preorders, price and specs (Click on store name):
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

Loxia at BHphoto:
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount (Click here).
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount (Click here)

Sony A7 with the new Zeiss 28mm f/2.0 FE lens..

Here is a long set of pictures of all new FE lenses and converters and Loxia lenses you can see at the Sony booth (Thansk Lars). You can download the full size images (282 MB!) at Dropbox. Feel free to use and post them were you want and please be kind to mention “SonyAlphaRumors.com” as source. Thanks!

Preorders, price and specs (Click on store name):
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

Loxia at BHphoto:
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount (Click here).
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount (Click here)

Sony.net is now displaying the new Sony FE lens roadmap PDF file. A couple of thoughts I wanna share:

1) The “Large Aperture prime” is likely the rumored 85mm lens. Should be f/1.4. If it’s f/1.2 I will jump for joy and then cry because of the many $$$ Sony will charge on it :)
2) I expect the Large Aperture prime lens to be announced early 2015. But all other Six lenses (see grey lines) are likely to be available between end of 2015 and early 2016
3) Finally a Zeiss f/1.4 lens to come. This will quite down those people who were worried that FE lenses would always be 1 stop slower than their A-mount counter part
4) Among the six 2015 lenses there will be certainly tele primes and tele zooms.
5) Note that Zeiss will announce more Loxia manual FE lenses during 2015. These are not(!) included in the roadmap! And I heard of at least three more Loxias to come in 2015!

The lens I like most is the 35mm Zeiss f/1.4 But also the 24-240mm could be a n interesting lens for everyday use or travel (although quite big).

Preorders, price and specs (Click on store name):
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

Loxia at BHphoto:
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount (Click here).
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount (Click here)