Alex Barrera loves the new Sony RX1rIII because it can go to places where other cameras can’t go!

Share

After all the “hate” let’s also see some positive review of the new Sony RX1rIII. While the camera has faced a mixed reception online, particularly due to its $5,100 price tag, Alex argues that many critics are missing the bigger picture.

The Power of Portability

What sets the RX1 Mark III apart is not just its 61MP full-frame sensor or the Sony 35mm f/2 Zeiss lens—but the fact that all this power fits in a body small enough to slip into a Lululemon fanny pack. For Alex, this meant no camera bag, no sling—just true everyday carry. He took it everywhere: the gym, restaurants, grocery stores, even a nightclub.

This small form factor meant the camera drew zero attention, allowing him to capture moments discreetly in places where larger cameras like his Sony A7CR would have triggered restrictions or suspicion.

While some compare the RX1R III to the Leica Q3 or the Sony A7CR, Alex insists the RX1 stands alone. The Leica may be more polished, but it’s also heavier and bulkier. The A7CR may be more flexible, but it’s not pocketable. The RX1 Mark III offers pro-grade performance in a compact, point-and-shoot-like body, and that’s its magic.

While the price is high, Alex points out that camera prices across the board have increased in 2025. Even the new Ricoh GR IV launched at nearly double the price of its predecessor. Factor in tariffs and inflation, and the RX1’s U.S. pricing isn’t that surprising.

For Alex, the RX1R III is worth it—not just for its specs, but for how it changes the way you shoot. It’s a camera that encourages spontaneity, fits into your life, and gets out of the way—while delivering beautiful results.

Sony RX1rIII in Stock at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK.

Share

July 2025 Interchangeable Lens Sales Ranking Revealed by Kitamura Camera

Share

The Japanese store Kitamura shared the bestseller list for the month of July. And it’s all an E-mount gear festival :)

Top 10 Interchangeable Lens Cameras – July 2025:

  1. Sony a7 IV Zoom Lens Kit
  2. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit
  3. Sony a7C II
  4. Sony α6400 Double Zoom Lens Kit
  5. Sony a7R V
  6. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
  7. Sony α6700 High-Power Zoom Lens Kit
  8. Nikon Z30 Double Zoom Kit
  9. Fujifilm X-M5
  10. Nikon Z5 II

Top 10 Interchangeable Lenses – July 2025:

  1. Sigma 18-50mm F2.8 DC DN Contemporary (Fujifilm X-mount)
  2. Canon RF100–400mm F5.6–8 IS USM
  3. Fujifilm XF16–55mm F2.8 R LM WR II
  4. Sigma 28–70mm F2.8 DG DN Contemporary (Sony E-mount)
  5. Sony E 70–350mm F4.5–6.3 G OSS
  6. Sigma 18–50mm F2.8 DC DN Contemporary (Sony E-mount)
  7. OM SYSTEM M.ZUIKO DIGITAL ED 75–300mm F4.8–6.7 II
  8. Sigma 16–300mm F3.5–6.7 DC OS Contemporary (Sony E-mount)
  9. Canon EF50mm F1.8 STM
  10. Tamron 28–75mm F/2.8 Di III VXD G2 (Sony E-mount)
Share

New Sigma 12mm f/1.4 APSC lens tests

Share

Preorders:
Sigma 200mm f/2.0 at BHphoto, Amazon, Adorama, FotoKoch, FotoErhardt, Calumet, WexUK.
Sigma 12mm f/1.4 at BHphoto, Amazon, Adorama, FotoKoch, FotoErhardt, Calumet, WexUK.

Sigma 12mm F1.4 DC review at SonyAlphaBlog:

The Sigma 12mm F1.4 , if the very first F1.4 wide angle for APSC, it is a little gem : light and compact, excellent sharpness on the entire frame, very good Af, color rendering, bokeh , resistance to flare and sunstars and an aperture ring

Youtube videos and reviews:

Share

Insider info: Ricoh GR IV preorders are HUGE and Sony should learn the lesson!

Share

Since today the Ricoh GR IV is available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK.

I talked to some major EU and US managers and preorder numbers for the Ricoh GR IV are huge! Sony will benefit from it as the new 25.7MP sensor is made by them. But again, I do hope Sony learns this lesson and will make a Sony RX100 with an APS-C sensor! You want this too right?

Share