Report: Sony has finally opened a crack in the sports segment

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The Nihon Keizai Shimbun reports that at the Tokyo Olympics 2020 “Sony has opened a hole in the two strongest systems of Canon and Nikon in the professional market (news camera). It seems that the usage rate of Sony machines at the Tokyo Olympics was 20 to 30%.

An interview with Mr. Masaaki Oshima, Deputy General Manager of Sony Camera Division, is also posted, and he commented that “α9” has begun to gradually spread to professionals and the results are being produced. Sony has evolved by meeting the expectations of professionals who have strict demands, and the developed functions can be reflected in general-purpose models and smartphones, and the brand power will be enhanced by professional use. It is technically not inferior to SLR cameras, and there is a growing need for video, so Sony is confident that it will be able to take advantage of its strengths.

A few days ago, the Business Journal published an interesting article about whether Canon could catch up with Sony in the future. And PetaPixel also published a a report: “Shooting 50MP Olympics Photos at 30fps”

In summary: Sony broke the Nikon-Canon duopoly and there is a chance that at the next Olympics Sony Alphas will be the most used system by sports photographers.

via DClife

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Sony Tidbits…

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Venus Optics Laowa 15mm f/2 FE Zero-D Lens Review

Affordable 50mm f/0.95 Lens from 7artisans for Sony E-Mount Cameras (Darryl Carey)
TTArtisan 7.5mm F2 Fisheye review at SonyAlphaBlog.
Purchasing Your Next Lens (Explora).
What is a Watermark? (42West).
Laowa Argus 35mm f/0.95 test at Mobile01.
The new Sigma 24mm and 90mm DG DN hands on images by Dc.watch

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

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Chinese company Higizmos made this new 60mm anamorphic E-mount lens

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The Chinese company Higizmos company released a new full-frame anamorphic cinema lens called “Great Jo”. It’s a low-cost 60mm 1.33x anamorphic lens priced at US$749. It’s made of 13 elements and 10 groups optical structure​​​​. No idea if this thing will be sold outside China too.

 

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Those are the rumored Sigma 18-50mm F2.8 DC DN Contemporary lens specs

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Probably next week Sigma will announce the new 18-50mm F2.8 DC DN Contemporary lens. Here are the specs:

13 elements in 10 groups
minimum shooting distance 12.1cm (wide angle) / 30cm (telephoto)
maximum shooting magnification 1: 2.8 (wide angle) / 1: 5 (telephoto)
filter diameter 55mm
size φ65.4 × 74.5mm (E-mount version φ61.6×76.5mm)
weight 290g.

via Nokishita

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RUMOR: Sony A7IV has 15 stops of DR

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image on top is a mockup

The A7IV tentative announcement is still scheduled for mid-end October. But it might be slightly postponed if the worldwide sensor production shortage doesn’t improve a bit. In the meantime I can share that the newly developed 33MP sensor combined with a new processor will allow to squeeze out 15 stops of dynamic range. At least that’s Sony marketing saying this. We have to see in real world test if this is a correct claim.

Sony A7IV rumored specs:

  • launch in October (if chip supply permits this)
  • Newly developed 33MP sensor
  • 15 stops of DR
  • 4k30 video is oversampled from 7K
  • 5.5 stops of IBIS (+ AS)
  • Same A7sIII body design
  • Full size HDMi
  • UHS-II SD-cards and CF Xpress cards
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