New Sony 50mm f/1.2 GM review by Photographyblog, Jason Vong, Sidney Diongzon and Manny Ortiz: “the best 50mm lens currently available for Sony Alpha cameras”

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Preorders:
Sony 50mm f/1.2 GM at BHphoto. Amazon. Adorama. FocusCamera. Fotokoch Germany. Calumet Germany, Foto Erhardt. ParkCameras UK. Jessops.

Photographyblog tested the new Sony 50mm GM lens and concluded:

 

In short, if you don’t already have a 50mm prime lens in your camera bag, then this one should be at the top of your shopping list, as it’s simply the best 50mm lens currently available for Sony Alpha cameras.

 

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From the USA: Class action against Sony because of the A7III shutter failure

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Dpreview reports about a class action against Sony because of the failing A7III shutter:

The specific claims against Sony in the complained include breach of express warranty, implied warranty of merchantability and Magnuson Moss Warranty Act, violation of the New York General Business Law, negligent misrepresentation, fraud and unjust enrichment.

In addition to obtaining class certification and ability for his counsel (Sheehan & Associates P.C.) to represent the class, the plaintiff is also seeking an injunction, as well as an award for costs, damages, fees and other relief. According to court records, Sony was notified via summons on March 29 of the complaint.

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I am trying it out: Selling my Sony Alpha photos as NFT

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Every news today will be crazy because it’s the first of April. So I am telling you what I am doing today. There is a lot of buzz around NFT. You can read two articles on Petapixel about that here and here.

The very basic idea behind this is that your photo gets a unique token. This token can be trades, sold and purchased. Some think this is the holy grail for photographers as you could sell and make money of unique digital prints. Honesty, I really don’t know if this is the future but I guess that there is a fair chance that it might be a big thing in the years to come.

So I am trying out various platform just to see what’s the potential behind this. An example is my photo on Foundation.app (Click here). I took it with the Sony A7rIII at 5:30am in the morning on the coastline of Tuscany.  Foundation is a more “exclusive” platform where only officially invited creators can join. I for example was invited by a world class designer. And now I am allowed to invite 2 people to join the platform.

A completely open and non-exclusive platform would be opensea. But there your images get lost in the infinite collections of photos and art pieces.

There are also platform that allow you to earn a small percentage of commission on every future trade on your photos. This would allow you a steady income. It’s really a super wild field. I wonder if there will be a future platform that gets it right for all of us photographers…

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Learn From Hollywood’s Most Sought-After Photographers With This $100 Course Bundle (Pub Date 3/31)

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Even if you don’t recognize Michael Muller and Patrick Hoelck by name, you have definitely seen their images. These two photographers have produced countless promotional photos for top Hollywood movie studios.

Now, the pair are sharing their knowledge through Photo School — a 20-hour program that teaches photography and Photoshop. Lifetime access is valued at $2,990, but SonyAlphaRumors readers can join today for just $99.99.

From Guardians of the Galaxy to the Sons of Anarchy, the photography of Michael Muller can be seen all over Netflix. His high-energy style is a favorite with Hollywood studios, making him one of the most sought-after professionals in the biz.

Muller’s long-term friend and co-founder, Patrick Hoelck, is an award-winning director and celebrity portrait photographer.

In Photo School, these two masters teach you photography from scratch. The tutorials start with camera basics such as exposure, focusing, and lighting. You’ll also learn about equipment, from cameras to studio set-ups.

The training then moves into professional techniques, showing you how to pose portraits and scout locations. Several guest instructors help you explore different genres, and the final section covers enhancing your work with Photoshop.

In total, this library amounts to 13 mini courses and 100 video lessons. With lifetime on-demand access, you can revisit the content at any time.

Order today for just $99.99 to pick up this incredible resource, and save over $2,800 on the full price.

Prices subject to change.

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