Save the Date: Sony Digital Press Event at CES 2021 – Tune In and Watch Online January 11th from 5:00 – 5:30 p.m. Eastern

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There is a small chance the January 11th we might get the new A9III camera (or whatever name it will have). I repeat, I still got no evidence it will be announced at the CES show other than trusted sources saying that it will come in early 2021. So fingers crossed!

Press text:

SAN DIEGO, Dec. 9, 2020 /PRNewswire/ — Sony, heading into its landmark 50th year as an exhibitor at the Consumer Electronics Show (CES), today announced its robust participation in the upcoming 2021 event. The company will showcase its innovations at this year’s groundbreaking digital-only event, to be held January 11-14, 2021.

Sony will take the main (virtual) stage and invites CES 2021 registered media to join the live press conference. Any member of the public can also view Sony’s live press conference on Sony’s digital event platform. Members of the media can access and download the company’s CES-related resources and materials on both Sony and CTA’s Digital platforms.

Press Conference details:

WHAT: 

Sony Digital Press Event at CES 2021

WHEN:

Monday, January 11th, 5:00 – 5:30 p.m. Eastern Standard Time (U.S.)

WHO: 

Sony Corporation Executives

WHERE: 

Details will be released for registered CES attendees soon; interested members of the public will also be able to watch the live press conference and all can review Sony’s latest resources and materials on the company’s standalone event platform, which will debut shortly.

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Sigma 24-70mm f/2.8 FE review at Opticallimits

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Sigma 24-70mm FE lens at Amazon, BHphoto, Adorama, Calumet DE, FocusCamera. WexUK

Opticallimits reviewed the Sigma 24-70mm f/2.8 FE lens and concluded:

The Sigma 24-70mm f/2.8 DG DN ART shows many of the strengths and weaknesses of a fast standard zoom lens. Don’t take this as something negative – it’s just how it is. In real life you can expect perfectly sharp results across the image frame at medium aperture settings. At large apertures, the center is ultra-sharp specifically at the wide end but the corners aren’t stellar – which is something that you can usually forgive in shallow depth-of-field scenes. That’s on high-megapixel cameras. On a 24mp camera, you won’t really notice much softness really. Image distortions as well as vignetting are heavy at 24mm but image auto-correction will take care of this (mostly). Lateral CAs are quite low whereas axial CAs are on the high side. A very positive surprise is the quality of the bokeh. Standard zoom lenses are rarely ideal in this respect but the Sigma is as good as most prime lenses in this respect.

Following Sigma’s ART line tradition, the build quality is excellent. The materials are top-notch and there’s no wobbling to worry about. The lens is also sealed against the elements (dust- & splash-proof). If anything to criticize, it’s the extending zoom mechanism but none of the manufacturers has managed to fix this aspect so far. The AF speed is pretty good but remains a little short of the best in class. Needless to say but the camera plays an important role in this respect as well.

If you are in the market for a fast standard zoom lens, the Sigma 24-70mm f/2.8 DG DN ART probably qualifies as the most reasonable choice – especially if you are targeting shallow depth-of-field photography and a quality bokeh.

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Sony A7sIII shoots the Aurora Borealis From Space

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Nate Luebbe sent me this text along the video:

Hope this finds you well! My name is Nate Luebbe, a Seattle-based nature photographer. My team and I just got back from Alaska, filming a documentary in which we sent a full-frame camera up into the stratosphere with a weather balloon to capture imagery of the northern lights like has never been done before. This is truly pushing the a7S III to it’s limits (footage from the flight is at 102,400 ISO), and I think your readers would get a real kick out of it.

By the way, the Sony A7sIII is still not in Stock in US and EU: Adorama. BHphoto. Amazon. FocusCamera. Fotokoch. Calumet DE. WexUK. Park UK.

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New Sony A7C reviews by Marc Galer, TheSnapChick, ePhotozine

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Sony A7c at BHphoto, Adorama, Amazon, FocusCamera. Calumet DE. Foto-erhardt DE. Fotokoch DE. Wex UK. Park UK.

ePhotozine tested the new Sony A7C and concluded:

Yes, the Sony Alpha A7C gives great image quality, as well as high-quality video. But there are other cameras that offer 4K at 60fps (and don’t have an annoying NTSC/PAL switch to change frame rates). More importantly, we think that other cameras, with a more traditional “DSLR” style design, offer much better handling. We’re also left with disappointment due to Sony not including the updated menu system that can be found in the A7S III.
But to try and end on a positive, the Sony Alpha A7C is a compact full-frame mirrorless camera, that is capable of producing great looking photos, and could be just what someone is looking for. Sony certainly seems to think so.

Here are two new video reviews:

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