Sony Japan issued a warning because the A7sIII preorders “greatly exceeded our expectations“. This means it may take more time than expected to ship out the camera.

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Sony A7sIII Preorders:
Sony A7sIII in USA at Adorama (up to $400 off with lens). BHphoto. Amazon. FocusCamera.
Sony A7sIII in EU at Fotokoch. Calumet DE. WexUK. Park UK.

New Sony A7sIII accessories:
You will also have to preorder the world’s first CFexpress Type A cards at Adorama, BHphoto. Amazon.
And of course the new Sony MRW-G2 CFexpress Type A/SD Memory Card Reader at Adorama and BHphoto.

Sony issued a new firmware update for the A7rIV (download here).

Improvements:

• The Auto Focus (AF) performance is improved when recording movies with the FE 12-24mm F2.8 GM (SEL1224GM) lens
• Improves the overall stability of the camera

And Tamron released a new firmware update for he 28-200mm FE (download here).

Improvements:

• When AF-S mode, the AF operation rarely stops in the middle and the focus indicator lights up even though it is not in focus.

rendering of a possible A5 camera (Yukai)

I am 99,9999999% sure that in mid September we will get a new Sony Full Frame E-mount camera. The only reason I am not 100% sure is because Covid-19 may mes the timeframe again if things get worse.

This camera will be something special: The first of a completely new line of cameras! It will become Sony’s new Full Frame entry line and this is what we know so far about this camera:

FACTS (What we know from the Sony Taiwan official registration):

• Battery is NP-FZ100,
• USB is Type-C.
• it has a single SD card slot
• It has both a mic-in and a headphone jack
• Wi-Fi (11a/b/g/n/ac) and Bluetooth

SOLID RUMORS: This is what I know so far about this model from TRUSTED sources:

• It’s a new Full Frame E-mount camera
• It’s an entry level model
• It’s something COMPLETELY new in the lineup (no A7 or A9) model.
• I don’t have confirmation on the name yet but I suspect it will be named A5 or A6
• Announcement around mid September (if Covid19 doesn’t mess this up)

UNCONFIRMED: This is what we I heard from new sources (unreliable yet):

• It has no EVF
• very compact A6xxx kind of size
• price around $1,000 (which makes it the cheapest “new” camera in the lineup). Of course the first generation A7 and A7II are priced below $,1000 but they weren’t that cheap when first announced.

Why is this camera HOT?
This will be the ultimate Sony FF camera to carry always with you. It will also attract plenty of new customers that might not be able to pay for the A7III. I am definitely going to buy this on!

You are excited and don’t know what to do now?
You can chat with me live on Discord about all the wild rumors I got on this camera. Also join the brand new Sony A5 Facebook group.

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Just a small warning, with all that convid-19 mess the announcement date might change like it did happen with the A7sIII (which was supposed ot be announced in June and not July).

Download it here: https://imagingedge.sony.net/en-us/ie-desktop.html

• Added clarity, fade, and sharpness range to Edit options.
• Added support for ILCE-7SM3.
• HEIF images cannot be viewed or edited.