Sony announces it will hold a press conference on Sunday, October 10 at 9am PT/12pm ET

Sony officially pulled out of the NAB and Infocomm show due to Covid concerns. The good news is that Sony told at Petapixel:

Sony Electronics has been closely monitoring the evolving situation of the COVID-19 Delta variant. With October on the horizon, we’ve considered the unprecedented circumstances and made the difficult decision that we will not be participating in person at next month’s NAB Show or InfoComm. While these events are an important forum to reach our customers and introduce new products, this is a choice we made to ensure we’re putting our employees’ and our partners’ health and well-being first.  As the world continues to grapple with the pandemic and businesses adopt digital alternatives and online opportunities to prevent the spread of the virus, Sony Electronics will continue to communicate and engage with our customers and partners in interactive, accessible ways that allow us to safely deliver exciting product news and updates to a wide online audience. We’ll continue to monitor the situation and look forward to participating at industry events in-person at some point in the future.

Additionally, we’re excited to announce that Sony will be hosting a press conference at NAB Show, in conjunction with the NAB, prior to the show’s opening.  Please join our online event on Sunday, October 10 at 9am PT/12pm ET at NABShow.com/Live and pro.sony, where we’ll unveil and showcase Sony’s latest professional innovations.

I don’t think they will announce the new A7IV on October 10. It will be some other Cine gear…