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March 20, 2017
Posted in news

First image of the new IRIX Canon EF to Sony E autofocus adapter

This is the first image of the new IRIX Canon EF to Sony E-mount autofocus adapter. ePhotozine spotted the adapter first and writes:

Irix are also also showing the new Irix ILA-FE2EF Sony E-Mount Adapter, which is “coming soon”. The ILA-FE2EF is designed to let you used Canon EF mount lenses, such as the Irix 11mm f/4 and Irix 15mm f/2.4, on Sony E-Mount cameras. Pricing and availability is not yet known.

So it sounds like the adapter is optimized to work with IRIX lenses first. Other Canon EF lens might work less…”effectively”. This sounds a lot similar to how the Sigma MC-11 adapter works.

You can find IRIX lenses at Amazon US, Adorama, Amazon DE and Amazon UK.

March 20, 2017
Posted in news

Sony Tidbits…

Salvation Mountain- My FIRST Shoot using the Sony FE 85mm f/1.8 on the Sony A6500

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,
Sony FE 70-300mm review at Photoreview.
New ELB 1200 Elinchrom Ultimate Outdoor Unit announced.
For Your Listening Pleasure: Wired versus Wireless Headphones (Explora).
estimating the cost of jumping ship from Nikon to Sony A7ii/iii (SonyAlphaForum).
How To Shoot Video In Low Light (Harv Video).
Sony Showdown: a6500 vs RX100 V (Digitalrev).

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March 19, 2017
Posted in news

Sony interview at IR: Best Sony sensors will remain in house and not be outsourced (to Nikon).

Imaging Resource interviewed Mr. Kenji Tanaka and Mr. Yojiro Joe Asai from Sony (UPDATE: IR removed the interview). They didn’t spill out any info about future specific products but they gave a more general idea of what kind of tech they are working on:

  1. No outsourcing of best Sony sensors:
    “The sensor is a custom [design, meaning that] only Sony can use these sensors, and our strength is our in-house technology.”x
  2. FF forecast
    “I think that this segment is stable. If the segment increases, [it will do so] very slowly”
  3. Future key development:
    Now we are focused on three essential factors. One is of course the resolution, and another is the sensitivity, and third is the speed. [For example] 20 frames per second and 30 frames per burst or 100 frames per second, everybody wants to [have] that kind of functionality, but I can’t say yes. Because they don’t know how to use this kind of technology, but if we can show the benefit for that, people [will] enjoy the new technology, I think.
  4. Object recognition drive AF and Exposure is a major technological key . And that’s possible because:
    “I think that Sony has been repeatedly saying about the advantage of mirrorless, is that not having a mirror, having direct information…”
  5. FF and APS-C
    “Full-frame is our primary area. But as you said, we don’t ignore the APS-C market, and we can also grow the APS-C market.”
  6. About US customers and market:
    “I think American people still think the DSLR structure with mirror and shutter is best. But the technology can change that kind of way. And I think only Sony can do it. So I want to explain why the future is changing. And sensor is one aspect, and the lens is another one. Of course, intelligence is another aspect, but there are many technologies we have, so these things I want to tell your users. And of course [by combining] these technologies we create new cameras. So I want to show you the new camera.”

Probably it’s very interesting to hear the fact that Sony will not outsource the sensor they use on their own cameras. Which kind will give Nikon a very hard time!

March 19, 2017
Posted in news

This week SAR readers photos selection

Billchenphoto on SonyAlphaForum
Floral crown shoot
A little test shoot at home with talented florist and model. A7rii. Batis 85mm. Godox flash.
@billchenphoto Please follow my Instagram! Thank you so much! :)

1) Submit your picture with a message and picture here: or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

Read the rest of this entry →

March 18, 2017
Posted in news

Watch a Sony A7R II Mirrorless Camera Get Built from Scratch at a Factory in Thailand

Shutterbug paid a visit to the Sony Technology factory in Chonburi, Thailand last week where we shot some exclusive video of Sony A7R II mirrorless cameras being meticulously assembled, tested, and then put in boxes for sale.

Sony A7rII at Amazon, B&H, Adorama, eBay.

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