You are browsing the archive for news Archives - Page 4 of 471 - sonyalpharumors.

September 13, 2017
Posted in news

Phase One introduces the first Trichromatic sensor made in collaboration with Sony!

Phase One worked with Sony to create this custom-made new Trichromatic 100MP digital back. Phase One says it is “designed to capture color as perceived by the human eye“. What’s also cool is that it has an impressive Low ISO of 35!

Our reader Conurus explained what’s so special with this:

This is Bayer with better color filtration. The red channel is only red with little green mixed in, ditto for the green, blue channels.
Anyone with experience with color filter in the good old days of black and white film photography knows that you can make the color filter be “purer” and does a better job of rejecting unwanted colors, but this will result in greater light loss. Applied to digital sensors this means you can always sacrifice high-ISO performance in return for better color fidelity. For the clientèle of a medium format system like this, this trade-off makes perfect sense.

Press text:

Introducing the Phase One IQ3 100MP

Trichromatic Digital Back
The art of expression. The science of color.

COPENHAGEN, September 13, 2017 – Phase One today announced the Phase One IQ3 100MP Trichromatic Digital Back, based on a new CMOS sensor designed to capture color as perceived by the human eye. The new sensor technology in the IQ3 100MP Trichromatic Digital Back is the brainchild of a longstanding collaboration between Sony and Phase One. The result is astonishing color definition – with which champions of photography are able to create and express their artistic visions more accurately than ever before.

In this way, Phase One’s latest product brings unsurpassed color quality to the hands of the finest photographers across the globe.

The 100MP CMOS sensor in the IQ3 100MP Trichromatic Digital Back incorporates new Bayer Filter color technology, the result of Phase One’s close working relationship with Sony. Available exclusively through Phase One, this new technology transforms digital color capabilities to render color more authentically than ever – giving the world’s foremost photographers 101-megapixels of unprecedented creativity.

Click on the following link to learn more about the Phase One IQ3 100MP Trichromatic Digital Back:

“As a photographer, one of the things that excites me the most is having the opportunity to use color to evoke emotion. The Trichromatic Camera System itself becomes a true extension of my vision, and what my eye sees and what my eye wants to express – the camera delivers.” – Tony Hewitt, Fine Art Photographer

This pioneering sensor design has also established the lowest and therefore cleanest base ISO of any medium format CMOS sensor. At an impressive ISO 35, the results of the IQ3 100MP Trichromatic are crisp and clean, providing the absolute lowest digital noise for any CMOS system of its size.

“The ability to capture an image that reflects exactly what you see the moment you press the shutter button, with little interpretation or conjecture, is a fantastic leap for photography and more importantly, for the integrity of image quality,” said Niels Knudsen, Phase One Image Quality Professor.

Availability and Pricing:

The IQ3 100MP Trichromatic Digital Back is available now through Phase One Partners: Contact your local Phase One Partner to arrange a demo.
The Manufacturer Suggested Retail Price for the IQ3 100MP Trichromatic Digital Back is $44,990 USD.
The Manufacturer Suggested Retail Price for the XF IQ3 100MP Trichromatic Camera System, including XF Camera Body, free Prime Lens choice and a 5-year warranty is $49,990 USD.
All Phase One XF IQ3 Camera Systems are supplied with a free lens of choice from the Schneider Kreuznach Blue Ring Prime Lens range, valued up to $6,990 USD.
Phase One also announced their Feature Update #4 today, which is available immediately for downloaded free of charge for all XF Camera System owners at
For more details, please go to: or book a demo on:

September 13, 2017
Posted in news

Announced: SLR Magic CINE 18mm F2.8 E-mount lens

SLR Magic announced the new CINE 18mm F2.8 E-mount lens. This is the Press text:

Hong Kong, China (September 8, 2017)  – SLR Magic extends it’s full frame lens lineup with the SLR Magic CINE 18mm F2.8 wide angle lens.

The field of view of the SLR Magic CINE 18mm F2.8 opens up many new creative and compositional opportunities, particularly in the areas of interior, architectural and landscape cinematography and photography.

The compact size of the SLR Magic CINE 18mm F2.8 wide angle lens also makes it a good choice of lens to be used with gimbals.
We place our highest priority in the development on our lenses to fulfill the rigors and demands of professional cinematographers and photographers, to which the design and build of the SLR Magic CINE 18mm F2.8 is manufactured to be rock solid and reliable.

THE SLR Magic CINE 18mm F2.8 (MSRP: $499 US) will be available from authorized SLR Magic dealers by October, 2017.

Technical Data

SLR Magic CINE 18mm F2.8

Lens Type: Fast standard lens
Compatible Cameras: FE-mount and E-mount cameras
Optical Design: 10 elements in 8 groups
Distance Settings: Distance range: 0.20m to ∞, combined scale meter/feet
Aperture: Manually controlled diaphragm, 9 aperture blades, Lowest value 16.
Filter Mount: Internal thread for 62mm filter; filter mount does not rotate.
Surface Finish: Black anodised
Length to bayonet mount:approx. 61mm (approx. 2.40in)
Largest diameter: approx. 66mm (approx. 2.59in)
Weight: approx. 445g (approx. 15.69oz)

September 12, 2017
Posted in news

Sony announces the new RX10m4. E-mount announcement in October.

Sony announced the new RX10m4. It has 315-point phase detect system, 24 fps burst shooting and the usual 24-600mm lens. With big disappointment we have to tell that the A7III has not been announced today but I got an update saying the E-mount announcement will follow soon in October.

RX10m4 info: Press text on SAR. Full graphs and press text at RX10IV in the field with Bob Krist. Pricing at BHphoto and ParkCameras. Videos on Sony Youtube.

Note of apology on the one SR4 A7III rumor: I didn’t know for sure what would be announced today (a part of the last minute RX rumor). But the one source who said the A7III would be announced today was definitely wrong. The good news is that finally an E-mount announcement is coming soon anyway.

September 12, 2017
Posted in news

What happened to the E-mount stuff? We have to wait few weeks more only.

The Sony announcement is over and it’s a disappointing to know there was no E-mount stuff.

I didn’t know for sure what would be announced today (a part of the last minute RX rumor). But the one source who said the A7III would be announced today was definitely wrong. I owe my readers an apology for the wrong SR4 rumor (SR4 is usually 70% reliable).

Other two sources were very surprised to not see any E-mount announcement today. A trusted source who shared MANY correct info in the past was kind enough to write me this:

I was pretty (99%) sure that there will be 2 cameras announced today. This isn’t the fact so I expect next announcement soon. I am sorry I might mislead you and your readers.

I thank the source for the very kind help and message. My guts tell me you are right! The A7III specs and FE lens rumors were confirmed by multiple sources and I expect a new Sony announcement soon before the PhotoPlus show in October. So please, do not desperate, we only gained some more time to collect the money :)

September 12, 2017
Posted in news

Press text: Combines Lightning Fast AF and 24 fps Continuous Shooting with Versatile 24-600mm F2.4-F4 Zoom Lens

  • World’s Fastest[i] AF Speed of 0.03 seconds[ii], 24 fps[iii] Continuous Shooting with full AF/AE tracking
  • 315 focal-plane phase-detection AF points covering approx. 65% of the frame
  • ZEISS® Vario-Sonnar T* 24-600mm[iv] F2.4-F4 Large Aperture, High Magnification Zoom Lens
  • 4K[v] Movie Recording with full pixel readout without pixel binning

Sony today announced the new flagship model in its acclaimed Cyber-shot® RX10 series, the RX10 IV (model DSC-RX10M4).

Featuring the world’s fastesti AF acquisition time of 0.03 secondsii and up to 24 fps continuous shootingiii with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and an exceptionally versatile 24-600mmiv F2.4-F4 ZEISS® Vario-Sonnar T* lens, the new RX10 IV model delivers an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate ‘all-in-one’ solution.

The impressive RX10 IV camera is equipped with a latest 1.0-type 20.1 MP[vi] Exmor RS CMOS stacked image sensor with DRAM chip along with a powerful BIONZ X™ image processor and front-end LSI. These key components all work together to maximise overall speed of operation and performance, ultimately ensuring the highest possible image and video quality throughout the entire range of the 24-600mmiv lens.

Fast Focusing, Fast Shooting

A first for Sony’s RX10 series of cameras, the new RX10 IV model features a Fast Hybrid AF system that combines the respective advantages of 315 phase-detection AF points covering approximately 65% of the sensor and contrast-detection AF to ultimately enable the camera to lock focus in as little as 0.03 secondsii. This high speed focusing complements the extensive 24-600mmiv range of the lens, ensuring all subjects can be captured with precise detail and clarity.

Additionally, for the first time in a Cyber-shot camera, the RX10 IV model employs High-density Tracking AF technology. This advanced technology, which had only been previously available in a select few of Sony’s acclaimed line of α interchangeable lens cameras, concentrates AF points around a subject to improve tracking and focus accuracy, allowing even the most unpredictable subjects including fast-moving athletes and birds in flight to be captured with ease.

Other AF improvements in the new RX10 IV camera include an enhanced version of the popular Eye AF, Touch Focus and Focus Range Limiter[vii]. AF-ON setting is also assignable, as well as multiple AF modes including AF-S, AF-C and AF-A, which can be easily adjusted based on user preferences and shooting situations.

An ideal complement to the AF system, the RX10 IV offers continuous high-speed shooting at up to 24 fpsiii with full AF/AE tracking, with an impressive buffer limit of up to 249 images[viii]. With the significant improvements in processing power for the new camera, EVF display lag during continuous shooting has been substantially reduced, allowing shooters to capture the decisive moment with ultimate confidence. Also, for convenience during image playback, continuously shot images can be displayed in groups instead of individual shots.

The RX10 IV also has a high speed Anti-Distortion Shutter (maximum shutter speed of up to 1/32000 second) that reduces the “rolling shutter” effect commonly experienced with fast moving subjects, and can shoot completely silently in all modes, including continuous high speed shooting, when electronic shutter is engaged. A mechanical shutter mode is also available as well if required by the user.

ZEISS® Vario-Sonnar T* 24-600mm F2.4-F4 Lens

The 24-600mmiv ZEISS® Vario-Sonnar T* lens on the Cyber-shot RX10 IV camera features a large maximum aperture of F2.4-F4.0, helping it achieve outstanding image quality throughout the entire zoom range, all the way up to ultra-telephoto. It includes a super ED (extra-low dispersion) glass element and ED aspherical lenses to minimise chromatic aberration, and ZEISS® T* Coating to minimise flare and ghosting.

The lens also has built-in Optical SteadyShot™ image stabilisation that helps to reduce camera shake and image blur. When the feature is activated, it is equivalent to an approximate 4.5 steps shutter speed improvement.

Additionally, with a minimum focusing distance of 72 cm (2.36 ft) and 0.49x maximum magnification at a fully extended 600mm, the lens is capable of producing amazingly detailed tele-macro images.

Professional Video Capture

The new RX10 IV becomes the latest Cyber-shot RX camera to offer the advantages of 4K (QFHD 3840 x 2160) movie recording, with its Fast Hybrid AF system realising approximately 2x faster focusing speed compared to the RX10 III.

In 4K mode, the new RX10 IV utilises full pixel readout without pixel binning, capturing approximately 1.7x more information than is required for 4K movie output to ensure that all the finest details are captured accurately. The camera utilises the XAVC S™ [ix] codec, recording video at a high data rate of up to 100 Mbps depending on shooting mode. Users have the option of shooting at either 24p or 30p in 4K mode (100 Mbps), or in frame rates of up to 120p in Full HD mode.

The new camera also has a variety of other professional calibre video features including Picture Profile, S-Log3/S-Gamut3, Gamma Display Assist, Proxy recording, Time Code / User Bit and more, as well as input for external microphone and output for headphone monitoring.

Super slow motion[x] video recording is also available, with an extended duration of about 4 seconds (in quality priority mode) and 7 seconds (in shoot time priority). This unique feature gives users the ability to choose among 1000fps, 500fps and 250fps frame rates and among 50p, 25p and 24p playback formats[xi].

Upgraded Operation and Customization

The new RX10 IV features Sony’s latest 3.0-type 1.44M dot tiltable LCD screen with Touch Focus and Touch Pad function – another first for the Cyber-shot RX series – for quick and smooth focusing operation, and WhiteMagic™ technology, ensuring that LCD viewing is bright and clear in even the harshest outdoor lighting conditions. Additionally, it is equipped with an approx. 2.35M dot high-contrast XGA OLED Tru-Finder™, ensuring true-to-life image preview and playback functionality. Triple lens rings for aperture, zoom and focus are also available, with a completely quiet, smooth option for the aperture ring that is ideal for video shooters.

To enhance customisation, “My Menu” functionality has been added, allowing up to 30 frequently used menu items to be custom registered. Menus are colour coded for easier recognition and navigation, and a new Movie Settings menu has been introduced to improve the overall video shooting experience.

The RX10 IV is also dust and moisture resistant[xii], and Wi-Fi®, NFC™ and Bluetooth® compatible.

Pricing and Availability

The new Sony Cyber-shot RX10 IV camera will ship in October for approximately €2000. Full product details can be accessed here.

[i] Among fixed lens digital cameras with 1.0-type sensor. As of September 2017 press release, based on Sony research.

[ii] CIPA standard, internal measurement, at f=8.8mm (wide-end), EV6.8, Program Auto, Focus mode: AF-A, AF area: Centre

[iii] With “Continuous shooting mode: Hi”.

[iv] 35mm equivalent

[v] 3,840 x 2,160 pixels

[vi] Approximate effective MP

[vii] Only when 35mm-equivalent focal length is within 150-600mm range

[viii] With “Continuous shooting mode: Hi” and “Image quality: Fine

[ix] A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps.

[x] Sound cannot be recorded. A class 10 or higher SDHC/SDXC memory card is required.

[xi] In PAL mode. Switch between NTSC and PAL using the menu.

[xii] Not guaranteed to be 100% dust and moisture proof.

September 12, 2017
Posted in news

(SR5) Follow live: Sony announcement at 10am New York time!

Sony will have a product announcement today at 10am New York time. That’s 15:00 in London or 16:00 in Berlin. There may be a live streaming I can embed here on SAR. So please stay tuned to not miss anything! To not miss any rumor quickly subscribe our social network:
RSS feed:

What is likely to be announced (some of this stuff might be announced today, some may be announced later this year or be early 2018)

– A “surprising” camera. We have no details on this but it could be some sort of fixed lens RX camera.
– A7III (24Mpx (A9 sensor), 6fps with mechanical shutter, ISO up to 51200 (expanded to ISO 204800), 693 phase detection AF (which is same as a9!!), minimum focus sensitivity is EV-3, 4k 30p recording, joystick and touchscreen, A9 body and A9 battery).
– 135mm f/1.8 FE
– 400mm FE (f/2.8 or f/4.0)
– 20mm f/2.8 FE
– 16mm f/1.4 APS-C

Less likely to be announced (but still a chance)

– Sony A7rIII (A9 body, 50+ MP sensor)
– Sony A7sIII (4k 60fps)
– A77III A-mount (Same A77m2 AF-phase detection module combined with a new Hybrid-AF (on sensor AF of the A6500). It uses the 24MP A6500 sensor and has 4K recording)
– A5xxx

Nearly impossible

– Sony medium format camera
– RX5 (APS-C RX)

Damn I would love to get the 135mm GM today…

We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIII group and Sony A7rIII page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page

September 12, 2017
Posted in news

Live video stream now: Sony camera announcements!

This is the live stream of the Sony camera event. Expect a new RX (RX10m4?) and hopefully the new A7III plus new FE lenses!

Starts at 10am NYC time (16:00 Berlin)

Something else announced today: Aurora HDR for both Mac and Windows at Macphun (Click here).

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

What are Cookies?
A cookie is a small file of letters and numbers that is stored in a temporary location on your computer to allow our website to distinguish you from other users of the website. If you don't want to accept cookies, you'll still be able to browse the site and use it for research purposes. Most web browsers have cookies enabled, but at the bottom of this page you can see how to disable cookies. Please note that cookies can't harm your computer. We don't store personally identifiable information in the cookies, but we do use encrypted information gathered from them to help provide you with a good experience when you browse our website and also allow us to improve our site. You can watch a simple video from Google to find more information about cookies.

Cookies used by our Website
The Sonyalpharumors website,, uses the following cookies for the collection of website usage statistics and to ensure that we can . These are anonymous and temporary. By using our website, you agree that we may place these types of cookies on your device.
Read how Google uses data when you use our partners' sites or apps:
Google Analytics Cookie Usage on Websites: Addthis cookies:
Disqus cookies:
Vimeo cookies:
Youtube cookies:

Disabling/Enabling Cookies
You have the ability to accept or decline cookies by modifying the settings in your browser. Please note however that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site. For information about how to disable cookies in your browser please visit the About Cookies website.