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April 18, 2017
Posted in rumors

An update on the stolen Sony Truck story…

Image on top doesn’t show the actual stolen Sony truck

As you probably all know by now the Sony Truck was stolen on the way to Las Vegas (NAB show).  Sony did not release any official note and we don’t know if this will have any kind of impact on the product announcements.

An anonymous source just sent me this:

I work for contracting company. I can confirm that the equipment was stolen. Sony is going to replace it on time. Wont admit publicly to the theft to avoid distraction from new product launch

Let’s hope the info is right and Sony will manage to show us their new gear on Sunday (press conference at 3pm Las Vegas time).

April 18, 2017
Posted in rumors

Noooo! Sony NAB gear stolen on the way to Las Vegas!

Image on top doesn’t show the actual stolen Sony truck

There are now rumors on the web saying that the truck carrying all Sony NAB gear got stolen on the way to Las Vegas! The news still got not officially confirmed by Sony. And we don’t know yet what kind of effect this will have on the Sony announcement. But we might see some A9 or A7sIII on auction on eBay soon :)

UPDATE: I just got that info:

I can confirm the truck was indeed stolen. I’m from a partner company that’s helping scramble in getting replacement supplies. I found out this morning and actually googled to see if there was any news reports online yet. Our products were also on the truck.

I will try to give you updates as soon as I can!

Curiosity note: Seven years ago two Sony trucks were stolen in Canada!

via CR

April 17, 2017
Posted in rumors

(Sony A7sIII, Sony A9, RX) What we know and what we don’t know…

On April 20 (London) or April 23 (Las Vegas) or in June Sony could announce a new High End FF E-mount camera and a new RX camera. Here is the little we know and the lot we don’t know so far:

What we know for sure so far:

  1. Sony has a press conference on April 20 in London and April 23 at around 2pm Las Vegas time. There is also one more announcement in June.
  2. Sony registered two new cameras in Asia. Usually we have to wait a couple of months after registration before those get announced.

What we can hope to get on these next three Sony press events:

  1. New Sony camcorders (NAB)
  2. Maybe a new Sony High Speed E-mount camera (A7sIII?, A9?). If not on April 20-23 that camera might be announced in May/June.
  3. Maybe a new RX camera (but that is more likely to be announced some time after the NAB show in May/June).
  4. Maybe the new 16-35mm f/2.8 GM and 100-400mm FE G lens

A source who claims to have seen the new A7/A9 camera told me this:

  1. Sony says this is the camera they made for PRO photographers
  2. The camera he saw pretty much looked like the current A7 series
  3. It’s fast and has a low resolution sensor

So to sum up the possible new Sony High End E-mount camera specs:

  1. Sony will announce a new High End E-mount camera (sometimes between that now and June)
  2. It has a low resolution sensor (could be around 20MP but it’s unconfirmed yet)
  3. It has the fastest autofocus system of all Sony E-mount cameras yet
  4. It records at around 20fps
  5. Records 4K (probably at 60fps)
  6. It’s a tiny bit larger than the A7 series but pretty much keeps the same size. It has not an integrated battery grip like the Canon 1D series
  7. Dual SD card support
  8. unlimited RAW recording (if supported by the right cards)
  9. It uses the new A6500 menu system
  10. Touchscreen
  11. It has a joystick on the back
  12. Bit longer battery life and small ergonomic improvements on the body
  13. Name is unknown yet but it might be a Sony A7sIII (but really, I have no confirmation on that yet)
  14. Price is high (probably between $4,000 and $5,000) and current A7 cameras will not be replaced that model (they will keep selling at the current pice tag)

Very wild rumors:

  1. There has been speculation and wild rumors that there might be two new FF E-mount cameras the coming months: A9 and A7sIII.

Looking further:
This High End camera will be available with high-resolution sensor (and lower speed) sometimes later (probably on market by early 2018).

As you see there is little we know so far. I hope this week Sony will not disappoint us and announce something E-mount and/or RX related. If not than we will have to wait two more months :(

Readers should really follow our RSS feed, follow us on Facebook and Twitter if they don’t want to miss the Sony April news. And if you heard “something” about the new camera contact me at or use the contact form you see on the right top of this site. Thanks!

April 15, 2017
Posted in rumors

Sony announcement week…

Sony a9 Predictions by ThatCameraGuy

Thecoming week for sure Sony will announce new products. Question is,will they announce new camcorders only or will there be also the new High Speed E-mount FF camera?

Latest info I got this morning is:

“I heard the new camera will be announced earlier than 20 April (Not London). After that, the announcement will be expanded to London, and so on.”

So maybe we will get “something” new on April 18-19 already. If not there is still the major Sony NAB announcement on Sunday April 23.

Follow our RSS feed, follow us on Facebook and Twitter to not miss any news about the upcoming Sony news and rumors!

Something very different: That L16 camera could be the first delivering FF Sensor quality on a small compact camera (more at MirrorlessRumors). Wondering if Sony could do something like that one day…

April 14, 2017
Posted in rumors

Details about the next three Sony press event dates…

As a reminder: We have three upcoming Sony events where we might see some new Sony products:

  1. April 20: Sony will have the Awards ceremony in London on April 20, 2017
    Only once did Sony announce a new camera on that event. It was three years ago for the Sony A77II. So far only one source heard that there might be “something big”. But while the source shared good info in the past that “something big” really doesn’t tell us anything yet.
  2. April 23: Sony press conference at 3pm Las Vegas time (Nab show)
    Yes, this is an event were Sony will definitely announce new products. Camcorders for sure. But will there be a new A7sIII? Three years ago Sony did indeed announce the A7s at NAB.
  3. June: It’s a classic month for RX and E-mount announcements. The A7rII was announced in June.

Mark those dates and be sure to keep following SAR!

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