The world’s first store accepting preorders and unveiling the price of the new Sony A7s is WexUK (Click here). But asked via Twitter they also said that the price “is given to us by Sony, but it may change between now and the release date“. For comparison: WexUk sells the A7r for 1669 pounds! The A7s costs exactly %50 more! Based on the current A7r Amazon pricing the A7s could cost around $3,450! That would be higher than expected. I hope Sony will read your comments so that they will lower the price

Note: Actually the A7r price is lower if you buy it in kit with FE lenses. U to $650 savings on these special pages at Amazon (Click here), BHphoto (Click here) and SonyStore (Click here). Hope the A7s will take part of these kit savings too.

For US readers: One single Open Box A7 sells for $1,249.99(!) at CameraLand on eBay US (Click here).

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Thanks Rob for finding the tweet!

First image sample taken with the Mitakon 50mm f/0.95 Full Frame E-mount lens.

Almost three months ago we reported about the first image samples taken with a prototype Mitakon 50mm f/0.95 Full Frame E-mount lens (SAR post here). According to one of our trusted source the lens will now be launched on April 20th! And it will cost $799. That’s $220 more than their other E-mount lens, the 35mm f/0.95 lens for ASP-C E-mount cameras (they are on auction here on eBay) which doesn’t cover the FF sensor area.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Cinema5D had the pleasure to help Sony with suggestions for the A7s development:

The cinema5D team was included in the design process and what Sony showed us yesterday was nothing short of a very pleasing result. They had listened to the shooters when they built this camera.

Good to hear Sony worked hard to get feedback from important sites. But like all other sites also Cinema5D isn’t sure about the final price:

There is no pricing on this camera yet, but it can be presumed that it will be in the $2000 range just like the previous A7 models.

By the way, notice the confusion on the price. DC.watch writes the price is a couple fo times higher than that of the A7.

Let me catch up with some A7s related news:

On top you can see Frederick Van Johnson youtube video interview about the Sony A7s. And a must watch video is this one posted by Den Lennie who is actually one of the few that had the lucky chance to test the A7s:

A7s Launch Film BTS from Den Lennie on Vimeo.

An absolute must read article for photogrpahers wondeirng why the A7s is that interesting has been written by Soundimagesplus (Click here):

The quality of the image is at least as important, if not more so, than how big it is.And that is where a camera like the A7s will really score. Better performance at high ISO’s means faster shutter speeds, narrower apertures and cleaner, sharper images. The photographer is also freed from the constraints of tripods, flash and lighting rigs in many instances. And 12MP is certainly enough for most publishing requirements. Sensors that improve dynamic range and allow us to document the non-sunlit world with clarity and definition is surely something we should applaud and encourage as photographers. I’m actually more excited about this camera than I thought I would be.

A7s eyes-on by Engadget on Youtube.
Spanish A7s NAB video by CineDigitalTV on Youtube.

A7s sites in different languages at Sony US, DE, UK, ES, FR, IT, NL, SE, FI, PL.

Adobe released Photoshop Lightroom 5.4 for Mac (Click here) and Windows (Click here). We also have the new Camera Raw 8.4 and DNG Converter 8.4 that now support the A5000 and A6000. Download for Mac (Click here) or Windows (Click here). It also contains Lens Profules for many A and E-mount lenses!

But the biggest news is that the company also released the new Adobe Lightroom mobile (for Creative Cloud Subscribers). You can read more about it here: adobe.com/products/lightroom-mobile.html. Plenty of How To videos can be seen at Adobes Youtube Channel. This may the future of photo editing?