The 4K Sony displayed this year at NAB show (Image courtesy: Engadget).

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The swedish site Fotosidan reports the following info they got from Sony (Thanks Dennis for the translation!):

“More cameras on the way On the press meeting Yoshiyuki Nogama told us that a video-targeted system camera with A-mount is on the way/being developed. It shall compete with Canon EOS 5D Mk III and will have Ultra HD video (4K). We guess that this is a continuation of Sony a99. The Sony director also told us that further ahead Sony will launch a really fast full frame camera for action photography,”

This means Sony has not one but two A-mount cameras on roadmap!

Source: Dpreview

On top you can see an official Sony powerpoint presentation image that shows a “Hidden” new A-mount camera. It looks like Sony’s next A-mount camera will replace both, the current [shoplink 8461]Sony A77[/shoplink] and [shoplink 14165]Sony A99[/shoplink] cameras. I got a couple of info about that camera from SAR readers that attended the various Sony A7-A7r events. I am double checking the info with my sources. Will post some info about that camera soon! Rumor work never ends :)

P.S.: Thanks to all people that sent me info about the new A-mount camera!

UPDATE: It may not be causal: Sony A99 superkit deal is back at BHphoto (Click here).

Hasselblad only waited 24h to announce their own A7 clone named “Hasselblad Solar“. I can imagine now the masses of people canceling their preorder at Amazon US to get this $10,000 luxury version!  Joke ;) I really like Hasselblad for what they did in the past..and I would love to see them work on a Hassy-Sony medium format camera!

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news catched by Photorumors.

Specs and Preorders in US and Canada (Click on store name to see direct preorder page / some links via Dealsrunner):
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Specs and Preorders in Europe:
Sony A7r body at Sony DE, UK, FR, IT, FI, WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, FI, FR, WexUK, WexDE.
Sony A7 with 28-70mm kit Sony DE, UK, FR, IT, FI, FR, WexUK, WexDE.
Sony RX10 at Sony DE, WexUK, WexDE.
Zeiss 35mm at Sony DE.
Zeiss 55mm at Sony DE.

As reported on Amateur Photographer and Photographyblog Sony stressed to say that A-mount stays well alive. Both lineups will continue. And Sony even told at PB that “a new mid to high-end Alpha mount camera body is currently under development. Due to be released in 2014”

I will work on new A and E-mount rumors from today on!

Note: Because of WordPress technical issues on Aksimet only registered member can write comments for now. We hope to solve it soon!

Specs and Preorders in US and Canada (Click on store name to see direct preorder page / some links via Dealsrunner):
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Specs and Preorders in Europe:
Sony A7r body at Sony DE, UK, FR, IT, FI, WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, FI, FR, WexUK, WexDE.
Sony A7 with 28-70mm kit Sony DE, UK, FR, IT, FI, FR, WexUK, WexDE.
Sony RX10 at Sony DE, WexUK, WexDE.
Zeiss 35mm at Sony DE.
Zeiss 55mm at Sony DE.

This is the Sony FE Lens roadmap! What we can expect:
– One Zeiss fast prime lens in 2014 (hurray!)
– One Zeiss f/4.0 wide angle zoom
– One G macro lens
– By end of 2015 a total of 15 lenses will be released (today’s five announced lenses included).

Specs and Preorders in US and Canada (Click on store name to see direct preorder page / some links via Dealsrunner):
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Specs and Preorders in Europe:
Sony A7r body at Sony DE, UK, FR, IT, FI, WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, FI, FR, WexUK, WexDE.
Sony A7 with 28-70mm kit Sony DE, UK, FR, IT, FI, FR, WexUK, WexDE.
Sony RX10 at Sony DE, WexUK, WexDE.
Zeiss 35mm at Sony DE.
Zeiss 55mm at Sony DE.

Countdown to the A/-A7r and RX10 announcement (Click play on the video)

UPDATE: First press text and pictures in french:
A7 at Focus Numerique (French), LeMondeDeLaPhoto (french),
FE lenses at Focus Numerique (French), LeMondeDeLaPhoto (french),
RX10 at Focus Numerique (French), LeMondeDeLaPhoto (french),

A7r:
– Lightest FF camera with interchangeable lens ever
– 36.4 MP
– gapless lens design on sensor (no AA filter)
– each on-chip lens is optimally positioned depending on its location to accommodate the sharper angle of light entering the periphery, which is caused by larger sensor dimensions being teamed with the E-mount’s short flange-back distance
– new BIONZ X image processing engine
– 14-bit RAW image
– ISO 100-25600 (with 50 ISO extension)
– Advanced 1200-zone evaluative metering
– 4fps (Max. 1.5fps, Speed Priority Continuous shooting)
– 1/8000 to 30sec shutter
– TRILUMINOS™ Color technology (color space)
– 1080 HD uncompressed, 60p/24p and 60i frame-rates. AVCHD and MP4 codec.
– 2.4M dot OLED EVF
– 25 points contrast AF
– +/- 5EV compensation
– tiltable 3.0” (1,229k dots) Xtra Fine™ LCD
– Multi-interface Shoe for flash
– PC control with remote video capture control
– Wi-Fi®/NFC control
– Playmemories App
– weight 465g (with battery and card)
– battery 1080 mAh for 340 shots (with LCD monitor always on!)
– weather sealed body

A7 (I do only list what’s different from the A7r):
– 24 MP (has AA filter)
– 117 points (phase-detection AF), 25 points (contrast-detection AF)
– 5fps (Max. 2.5fps, Speed Priority Continuous shooting)

On top you can see the first image of the RX10 1inch sensor camera with the incredible 24-200mm f/2.8 constant zoom! And here below the images of the back,side and top from the RX10 and from the A7/A7r! And there is also a leak of the specs…in french :) and some lens images.

Images via Digicameinfo, Xitek, Xjiurumo.