Use the checkout code “PERGEAR2517” to save 8% off when ordering this lens on Amazon (Click here). Use code “OFFPergear25mmF1.7” at Pergear store.

• 𝗖𝗼𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗱 𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝗔𝗣𝗦-𝗖-𝗳𝗼𝗿𝗺𝗮𝘁 𝗠𝗶𝗿𝗿𝗼𝗿𝗹𝗲𝘀𝘀 𝗖𝗮𝗺𝗲𝗿𝗮𝘀
  This lens offers a 37.5mm equivalent focal length, catering to a versatile range of subjects from everyday photography to portraits, street photography, and landscape shooting.
• 𝗙/𝟭.𝟳 𝗺𝗮𝘅𝗶𝗺𝘂𝗺 𝗔𝗽𝗲𝗿𝘁𝘂𝗿𝗲
  Enhances performance in challenging lighting scenarios while providing precise control over depth of field for selective focus applications. This wide aperture lens excels in low-light conditions and produces striking bokeh, ideal for achieving artistic defocusing effects.
• 𝗟𝗼𝘄-𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗠𝘂𝗹𝘁𝗶-𝗹𝗮𝘆𝗲𝗿 𝗰𝗼𝗮𝘁𝗶𝗻𝗴
  Multi-layer coating has been applied to individual elements to reduce flare and ghosting for greater contrast and color accuracy.
• 𝗔𝘀 𝗖𝗹𝗼𝘀𝗲 𝗮𝘀 𝟳.𝟴𝟳””/ 𝟮𝟬𝗰𝗺 𝗔𝘄𝗮𝘆
  Manual focus design permits working with subjects as close as 7.87″”/ 20 cm away, this lens delivers exceptional close-up precision, capturing intricate details with clarity.
• 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗖𝗹𝗶𝗰𝗸 𝗔𝗽𝗲𝗿𝘁𝘂𝗿𝗲 𝗗𝗲𝘀𝗶𝗴𝗻
  allowing you to effortlessly and perceptibly adjust your aperture settings for accurate exposures and smooth transitions, providing a tactile and intuitive shooting experience
• 𝗘𝘅𝗾𝘂𝗶𝘀𝗶𝘁𝗲 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗮𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗵
  With its exquisite retro aesthetics and compact, lightweight design, this lens is exceptionally well-suited for use as a go-to, walk-around lens.

Sony 20-70mm f/4 G Lens Review & vs Tamron 20-40mm f/2.8 Lens

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Best Wireless Microphones in 2024 (PetaPixel).
Hands-On Review: Peak Design’s Everyday Bags (Explora).
Best Camera Backpacks for Outdoor Photography (42West).
DSLR vs Mirrorless – Let’s Debunk Some Myths! (Robin Wong).
Tamron 70-180mm II test at Kitamura.

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We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.

Finally available! Here is the official press text just issued by Sony:

Now Available: Sony Electronics’ Custom Grid Line License
Gives Alpha Users Creative Consistency

SAN DIEGO – Apr. 18, 2024 – Sony Electronics is addressing one of the most common challenges for professional content creators – maintaining consistency and quality when capturing multiple images – with its new Custom Grid Line license. It is now available in the United States and Canada for Alpha 1, Alpha 7S III, Alpha 7 IV, Alpha 9 III, and other mirrorless camera bodies.

The license upgrade, built for volume photography and video production professionals, lets creators import up to four customized original grid lines. These can be displayed on the camera’s electronic viewfinder (EVF) and rear LCD monitor, or on an external monitor using an HDMI® output, to ensure consistent results during long shooting sessions.

Custom grid lines alleviate the burden of volume photographers working at schools, photo studios, theme parks, cruise ships or malls who often need to take similar shots repeatedly, sometimes thousands in one day. The ability to clearly see pre-set customized grid lines, especially when working quickly or in challenging lighting conditions, provides unprecedented peace of mind knowing that each shot will be framed perfectly.

Additionally, sports photographers can apply one set of gridlines for full team photos and another for individual player shots, enabling uniformity. They can also create gridlines customized for specific sports to follow the action and player movements more precisely. ​

Additionally, videographers can benefit from Sony’s Custom Grid Line license. ​ It lets creatives capture videos looking at the aspect ratio they need, allowing users to frame content that can easily be repurposed for social media or other specific uses.

The combination of Custom Grid Lines with Alpha camera features, such as Face AF and Eye AF, make it easy to line up standard family and couple photos, as well as capture dynamic activity shots.

Users can create the grid lines as PNG files – which can also contain characters, logos, and other graphic elements – and replace them as needed. They can also choose grid line colors, for example, to avoid blending with subjects’ clothing color or backgrounds.

Information about the license and how to purchase it can be found on Sony’s camera upgrade website: https://pro.sony/digital-imaging/ or at https://youtu.be/gH3X_vn2DNw. It is available for $149 USD/$202 CAD, per permanent camera license, through Sony’s Upgrade and License Management Suite at https://ulms.sony.net. Learn how to set up the license at https://youtu.be/J4pkJ8pjRsk.

While currently supported cameras include the A1, A7S III, A7 IV, and A9 III, the Custom Grid Line license will be available for other Alpha camera bodies with future compatible models announced through the web site: https://pro.sony/digital-imaging/.

Sony at NAB Show 2024 | Sony’s Custom Grid Line License

If you need an anthi-theft backpack check out the new Korin HubPack 33 on Kickstarter (Click here). It’s made by a Californian company and they are quite well know with many Germany IF Award, Red Dot Award, and more than 40 international design awards.

Indeed right from the start they alreayd collected 100k!

Sony’s Compact BRC-AM7 4K60 PTZ Camera with AI Auto-Framing (Explora).
SmallRig Drops Tripod, V-Mount Battery, and Tool Kit Collaborations (Explora).
Blackmagic Design Releases New Products for NAB 2024 (Explora).
Aputure Announces INFINIMAT Mat Lighting and Sidus Link Pro (Explora).
Core SWX Announces Powerbase Edge Snap Battery (Explora).
Cine-Style Live Production Capture with ARRI’s ALEXA 35 Live Multicam System (Explora).
Venus Optics Announces New Laowa Ranger S35 Cine Zooms (Explora).
Look Ma, Hands: The Insta360 X4 is an 8K Camera with Gesture Control (Explora).
ProGrade Digital Announces CFexpress 4.0 Type B and Type A Iridium Memory Cards and USB 4.0 Card Readers (Explora).
FREEFLY Announces Ember S2.5K with Incredibly High Frame Rates (Explora).
RØDE Announces New Products for Creators (Explora).
Sennheiser Announces MKH 8030 Mic and Headset Updates (Explora).
Sony Introduces Compact Ultra-Wide FE 16-25mm f/2.8 G Lens (Explora).

For the very first time the new Laowa 10mm f/2.8 Autofocus Full Frame E-mount lens is in Stock via Amazon US&EU (Click here). This is one of the few lenses I am actually considering to buy. Not only because of the very good performance…but because it’s a lens with a unique creative look. Something that has no match yet.