June 27, 2016
Posted in reviews

FE 70-300mm review by Photographyblog: “Image sharpness is impressively high across the focal range and at all apertures”



We haven’t seen many 70-300mm FE tests yet. So let’s read the review just posted by Photographyblog:

The Sony FE 70-300mm f/4.5-5.6 G OSS makes a solid case for itself by offering a useful focal range incorporating the longest reach of any E-mount lens, and all in a relatively compact package. Of course the latter is mostly due to the lens’ variable rather than constant aperture, but this is about the only compromise you’ll have to make. Image sharpness is impressively high across the focal range and at all apertures, and while falloff is visible wide open, Sony’s in-camera lens correction automatically and effectively compensates. Sony’s FE 70-200 mm F4 G OSS remains the more pro-focussed choice, but the FE 70-300mm is very capable alternative if you need the extra reach and less bulk.
70-300 store links: Amazon, B&H, Adorama, eBay.

It’s not a coincidence the new 70-300mm FE lens is the number one new release in Amazon’s lens category (Click here).

Photographyblog also tested the new 50mm FE lens and the conclusion is less…”exciting” than the 70-300mm FE review:

This lens has been a long time coming for full-frame E-mount cameras, and it certainly makes a welcome addition to Sony’s lens line-up if you’re in the market for a fast, well-priced standard prime that offers excellent image quality.
It is however a pity that next to a Canon EF 50mm f/1.8 STM or Nikon and AF-S NIKKOR 50mm f/1.8G, the FE 50mm f/1.8’s AF system is primitive, slow and noisy. It’s something that’s even tougher to live with when you consider the Sony lens costs noticeably more than both its Canon and Nikon counterparts. Trouble is, this is simply the price you’ll have to pay, given the complete lack of other budget-conscious options in the FE lens sector.
50mm FE store links: Amazon, B&H, Adorama, eBay

June 27, 2016
Posted in rumors

Update on the Venus Tilt Shift rumor: I’ts and adapter and not a lens!


Image of the Laowa 12mm lens which will be available shortly for both A and E-mount folks.

I got an important info about the rumored new TIlt Shift lens from Venus Optics. I have been told this is not a “lens” but a “Tilt Shift adapter” you can fit on the A or E-mount Laowa 12mm f/2.8 lens. The 12mm lens and the adapter project will be launched on Kickstarter soon.

UPDATE: An anonymous source (thanks!) sent me more info: “The Laowa 12/2.8 will be transformed into an E-mount 17mm F4 tilt-shift lens, with equivalent 10mm coverage, and the IQ will suffer very little as it is a specialized converter“.

Note: Just for comparison: The Canon TS-E lenses are quite expensive. But I expect the Venus adapter to be priced lower than those. Here is a video showing how the Canon TS-E lenses do work:


June 27, 2016
Posted in news

Bad news from Sony: Kumamoto factory damage wil lead to shortage on A7-A7r-A7s-A5100-A77II-A99 cameras


Sony Japan issued an official statement saying. Following the Kumamoto earthquake damage there is a supply issue that will cause a delay on the production of the following cameras:

α77 II

Note that the newer cameras like the second generation A7 camera series and the A63000 are not listed. It’s clear that Sony’s effort is to keep the production alive on their key products.


June 27, 2016
Posted in news

Sony Tidbits…


PlayMemories Camera Apps – “Smart Remote Control” | Sony

Full list of todays Gold Box deals at Amazon.de, Amazon.co.uk, Bhphoto, eBay and Amazon.com.
Is This the Camera that Will Save Hasselblad? (Hughbrownstone.com).
Sony A7R2 and the Tamron 150-600mm lens by Dale Matson.
Shot on Sony’s: new 6 part series about murdered and missing women in the Southeastern Ohio town of Chillicothe (Vanishingwomen.crimefeed.com).
Sony A7II + Minolta RF 5,6/250 mm (SonyAlphaForum).
To write a guest post on SAR follow the instructions on that page. Thanks!

Juan:I thought you might want to let Alpharumors viewers know that I just published the ebook titled “Top 20 Settings For Your Sony Alpha Mirrorless Camera” and it’s absolutely free. All that people have to do is go to http://alphamirrorless.com and submit their email address to download the ebook.

Juha Hansen‎:Here is our 3rd production diary from Scotland and England. We where shooting exclusively on A7 cameras. A7RII, A7s, Zeiss Batis 18mm, Sony Zeiss 50mm and 24-70. Slowmo’s on RX100IV with 250 fps. Music made with Ableton Live and Push. https://m.youtube.com/watch?v=qUOqyC3-nCw

June 26, 2016
Posted in deals

Reminder: Save up to $400 on Sony’s FE lens and accessories bundles!



We got two new Sony US deals. An accessory rebate action and a free gift card action:

This is how it works:

  1. Select on of the FE lenses below:
    Zeiss 16-35mm FE at BHphoto or Adorama.
    Zeiss 24-70mm FE at BHphoto or Adorama.
    Zeiss Distagon 35mm f/1.4 at BHphoto or Adorama.
    Zeiss 55mm at BHphoto or Adorama.
    Sony 70-20omm at BHphoto or Adorama.
    Sony 90mm FE at BHphoto or Adorama.
  2. Once you are on the BHphoto page click on the green “Build Bundle” button (below the price info and add to cart button). If you are at Adorama click on the link above the price box.
  3. Now add the Sony accessories you like and enjoy the rebate :)
  4. Note that Adorama gives you an additional up to $100 free gift card on the lenses above and also on those lenses not eligible for the accessory deal:
    Zeiss 35mm f/2.8 FE at Adorama.
    Sony 24-240mm FE at Adorama.
    Sony 28-70mm FE at Adorama.

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