Business Insider Japan interviewed Shigeki Ishizuka, Representative Director and CEO of Sony Electronics (left), and Ichiro Takagi, Executive Vice President and COO of Sony Electronics.

• Coronavirus did impact camera sales. But Sony expects sales to recover quickly after Q2
• The digital camera market is a tough market because it’s shrinking. That’s why the “Alpha brand” will focus on “video” too, to secure a certain scale.
• The MAC version for the just released Imaging Edge Webcam software will be released in “fall of 2020”
• Sony also said that they aim for a complete fusion of how to integrate the smartphone and camera. Sony is the only company in the world that has a full-fledged smartphone and camera business. Sony plans to significantly increase development investment in smartphone business and solutions for cameras and professionals, and strengthen the development in the short and long term.

I guess this blends perfectly with what Sony wants to achieve with the soon to be announced new “Sony A7c”: This camera is aimed for vloggers and travelers, the camera is light, compact, has a selfie screen and the new more simple Sony A7sIII menu. At the same time their new Xperia models will use all the classic Alpha features like high frame rate and eye af.

 

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Un post condiviso da The Sony Alpha community. (@sonyalphagallery) in data: 22 Ago 2020 alle ore 6:05 PDT

by lightingpu⁠
SUNNY MOSS
Settings: 16mm|f9|1.3s/ISO100⁠
Shot with Sony A7iii, FE 2.8/16-35MM GM-Lens⁠
NiSi V6 Filter-Kit [NiSi Landscape CPL]⁠
Edited in Lightroom & Photoshop⁠

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You can now preorder this quite impressive new Laowa 11mm f/4.5 FE lens at Venuslens.com (worldwide shipment). What’s impressive with this lens is that it’s super compact compared to the current FE wide angle lenses:

You can find full specs, image samples and info at Venuslens (Click here).

Video reviews:

More images:

The new lens is now in Stock at FocusCamera. Preordered items are also shipping out at BHphoto, Amazon, Adorama, FocusCamera. In Europe at Calumet DE, Amazon DE, Amazon UK.

Marc Alhadeff from SonyAlphaBlog tested the new Sigma and concluded:

The Sigma 85mm F1.4 (1099 euros) is a superlative lens in all domains: optical performances, artistic rendering , AF performance, ergonomics , build quality but also size and weight and price. It easily takes the first place among all the 85mm for Sony E mount
It is the ultimate 85mm lens in term of quality for a Sony A7RIV with its 61Mpix for portraits & weddings. A must have!

Gordon Laing from CameraLabs also tested the lens:

It’s an excellent example of what you can achieve when designing a new 85mm f1.4 lens from the ground-up for mirrorless cameras: not only is the 85mm f1.4 DG DN smaller and half the weight of the earlier 85mm f1.4 DG HSM but Sigma’s also improved optical performance over what was already a very respectable lens. This makes the newer DG DN version optically the best 85mm f1.4 lens I’ve tested so far. Packed with all the right features and coming at a price that’s one third less than the Sony FE 85mm f1.4 G-Master, the Sigma clearly earns a Highly Recommended!

Tamron 28-200mm f/2.8-5.6 Lens for Sony E: Versatile Outdoor Photography Lens! | Hands-on Review

Sony ZV-1 ONE MONTH REVIEW – Still Worth Buying? (Sidney Diongzon)
Samyang AF Compact Primes for Sony E-Mount: Tiny, Light, Moderately Fast, Cheap (Three Blind Men and An Elephant Productions)
Weird lens reviews: Thingify Pinhole Pro X 18-36mm Zoom (Christopher Frost Photography)
Flower Photography Tips for Beginners & Macro Photography Ideas (Explora).
What I LOVE & HATE About My Sony A7R4 (Anthony Morganti)
Sony 24-240 vs Tamron 28-200 Comparison (DigitalGoja).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

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Sony A9 group and Sony A9 page.
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Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
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Press text:

The brand new NiSi S6 150mm Filter Holder for Sony FE 12-24mm f/2.8 GM is the latest in our line of innovative filter holders for non-standard thread lenses. It is custom designed to fit the Sony FE 12-24mm f/2.8 GM and holds 2 filters + integrated circular polariser.

The newly designed locking wheel helps to keep your valuable ND filters securely attached and positioned, with the overall build showing no vignetting with the filter holder in an upright position.

Included in the NiSi S6 150mm Filter Holder for Sony FE 12-24mm f/2.8 GM filter kits are –