Sony Photokina press conference is over and as Sony said this was a strategy meeting. So our rumors were spot on and as expected there were no new products. I think this is the first time ever Sony does not directly announce anything at Photokina (the 24mm GM lens was announced last week).

But let’s sum up what Sony said on the Photokina press conference:

1) They announced they will release twelve more E-mount lenses…soon (whatever that means)
2) They also announced they are working on AI technology and on updating the EyeAF to make it work with animals

Sony are currently holding their press conference at Photokina, dubbed the “Sony Strategy Update”. We’ll let you know if they announce any new products…#sonyalpha #sonycamera #sonyuk #sonyeurope #photokina #photokina2018 @SonyAlpha @SonyUK @SonyEurope pic.twitter.com/L3oglGVfKp

— photographyblog (@photographyblog) September 25, 2018

That’s it folks! Take out your whiskey to drink over this disappointment and think about my next words: There will be a press conference in mid October and I am pretty sure we will get new gear there :)

–

Note: Sigma will soon announce the new E-mount lenses and Zeiss has a press conference on Sept 27

Image by DPreview

Fuji announced a new GFX-100 medium format camera with 4k30p, phase detection AF, IBIS  (world’s first on a MF camera). And it uses the brand new 100 Megapixel Sony sensor. At the same time they also announced world’s cheapest MF camera the GFX-50R (a full coverage can be seen at Fujirumors).

The day shall come Sony will do me the favour to make a medium format system mirrorless camera with their even larger 56x44mm sensor :)

Well folks, it’s not Canon nor Nikon, but it’s Panasonic that really went all-in with the features of their new S1R and S1 Full Frame L-mount camera. L-rumors.com shared these images and specs and Panasonic did everything right:

• 4K60p
• 3 axis tiltable screen
• Dual slot with one XQD and one SD
• fully weatherproofed
• EVF has a higher resolution than the Canon-Nikon-Sony cameras (Source: CameraJabber).
• L-mount partnership with Leica and Sigma

Those are the missing features on current Sony cameras. But there are some possible caveats or questions with the Panasonic cameras:

• Autofocus? Panasonic has some issues with their current tech
• No Price info ?
• missing many specs (fps and so)
• No real testing yet to see if it can deliver what it promise
• on market by March 2019 only

UPDATE: It really looks like autofocus will not match a Sony, and they really had a missed opportunity by not adding their usual fully articulating screens. And the SR1 price should be close to $4,000. So still NOT a perfect camera…

It also looks like they use the same Nikon Z6 and Nikon Z7 sensor made by Sony!

This is a great day for us Sony shooters: Now Sony has to answer quickly before the new Panasonic cameras will go on market. They have to improve ergonomic, weather sealing, video quality, LCD screen on top and fully articulating screen on the back… to match or even surpass these new Panasonic cameras!

And please follow L-rumors.com for the full info about the new Panasonic-Leica-Sigma Full Frame partnership.

What are your thoughts on this camera?

https://www.youtube.com/watch?v=Uf7TUO1OPx8

Good Morning folks!

At 10am Sony will have a 1 hour press conference at Photokina to announce…NOTHING. I hope that I will proven wrong and they might take out a rabbit from their magic hut!

UPDATE: There is a live stream on Mirrorlessons Instagram.

View this post on Instagram

#Photokina2108 begins! @bhphoto

A post shared by Hugh Brownstone (@hughbrownstone) on Sep 25, 2018 at 1:03am PDT

No comment :)

Will 1 SD card DESTROY your pictures? SCIENCE ANSWERS!

The Sony 100-400GM Review, for Landscapes! (Albert Dros).
Samyang 21mm F1.4 ED UMC CS review at SonyAlpha.blog.
Boya New Microphones for Smartphones (Personal View).
Laowa 10-18mm test at Fengniao.
Sony 400mm GM test at Pantip.
SLRmagic 35mm f/1.2 Cine lens test at Phillipreeve.net.
Sony Cybershot RX10 IV Review (Bonus)- Worth the High Price? (Photographic Central).

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors