A readers spotted this image of a 24mm f/1.4 GM lens from one of the journalists present at the Sony event. Looks like it’s the real thing!

This lens should be announced between today and Sept 20. I heard about an NDA running til Sept 20 but maybe that was for the reviews only and the lens might be announced today. Moreover there may be a 135mm f/1.8 FE lens too.

Reminder: Sony has a press event on Sept 25 and one in mid October. My guess for now is that the High End APS-C camera and/or the A7sIII will be announced in mid October.

—

For potential SOURCES:
If you know “something” and want to share it anonymously please use the anonymous contact form on the top right of the sidebar. Please use a nickname so that I can recognize you in future messages. You can also contact me directly at sonyalpharumors@gmail.com. Use remailer.paranoici.org to send me an anonymous message if you prefer to do so.

For READERS:
To be sure to not miss any of the upcoming news do this:
Subscribe our RSS feed (Click here).
Join us on Facebook (Click here).
Follow us on Twitter (Click here).

If you believe what’s reported on Korean forums like Clien.net and SLRclub things will start to get very interesting soon. Samsung is rumored to have partnered with Fuji and Ricoh-Pentax to deliver them new APS-C and FF sensors. These sensors would support H. 265 codec and cost 30% less than what you have to pay for equivalent Sony sensors.

P.S.: Rumors aside there is a fact: Samsung and Fuji have announced a partnership earlier this year. More about the Samsung sensor rumors at MirrorlessRumors.com

We got an update on the new Sony E-mount Lens announcement. Today and Tomorrow Sony will have a E-mount lens hands-on meeting with journalist (see bealpha event on Instagram). But the official Lens announcement should be a bit later on Thursday September 20. This means journalists will have two days time to play with the new gear. This is a bit unexpected for Sony as they usually announce the lenses first and the hand-on reviews follow right after that.

UPDATE: Jordan Drake, Chris Niccolls, Jared Polin all other are at a Sony event in San Francisco. Note: I removed my previous Jared Polin quote as I misunderstood his msg. Sorry Jared! This is what Jared said on this poadcast.

We have been told there will be two new FE lenses:

24mm f/1.4 GM and 135mm f/1.8 GM

UPDATE: Only the 24mm GM is likely to be announced on Sept 20. The 135mm GM will be announced later!

Still no info about a possible new E-mount camera. But…:

1) I have been hinted that there might be “something else” too on Sept 20 or Sept 25 (not a camera nor a lens)
2) I have been told camera announcement is much more likely in mid October

—

For potential SOURCES:
If you know “something” and want to share it anonymously please use the anonymous contact form on the top right of the sidebar. Please use a nickname so that I can recognize you in future messages. You can also contact me directly at sonyalpharumors@gmail.com. Use remailer.paranoici.org to send me an anonymous message if you prefer to do so.

For READERS:
To be sure to not miss any of the upcoming news do this:
Subscribe our RSS feed (Click here).
Join us on Facebook (Click here).
Follow us on Twitter (Click here).

And the big Sony week finally arrived! We can confirm Sony has a major press conference on Thursday September 20. SAR note: We updated the rumor. While journalists are invited to test the lenses on Tuesday Sept 18 the lens news will go out on Thursday 20. As soon as I have the exact announcement hour I will share it here on SAR. And there may be a video livestream I can embed too.

And now let’s recap what we can expect to see:

90% chances to get the Sony 24mm f/1.4 GM
70% Sony 135mm f/1.8 GM
50% Sony High End APS-C E-mount camera. Not a A6500 successor but more of a new kind of model: Mini-A9 alike features.
50% New ASP-C E-mount lens.
20% New Sony A7sIII (4k60p, 5.6 million dot EVF, fully articulating screen)
10% New Sony A5 entry level Full Frame E-mount camera
10% Some other non-rumored surprise

So as you can see our sources are pretty sure there will be new lenses. But while we are sure the High End APS-C camera rumor is solid what it’s always difficult to say is WHEN the camera will be announced. Note that:

Sony will also have a press conference at Photokina on Sept 25 and Zeiss will announce the new Batis 40mm lens and the new FF fixed lens camera on Sept 27. Moreover there should be one more press event in mid October too!

—

For potential SOURCES:
If you know “something” and want to share it anonymously please use the anonymous contact form on the top right of the sidebar. Please use a nickname so that I can recognize you in future messages. You can also contact me directly at sonyalpharumors@gmail.com. Use remailer.paranoici.org to send me an anonymous message if you prefer to do so.

For READERS:
To be sure to not miss any of the upcoming news do this:
Subscribe our RSS feed (Click here).
Join us on Facebook (Click here).
Follow us on Twitter (Click here).

A new source contacted me to tell me an interesting new rumor. I couldn’t confirm or deny this info with other sources and I therefore ranked it SR1 only (10% chance this is right). The source said:

Two months ago Sony-folks told me that they will wait for Canon and Nikon’s announcement before to decide what to announce next. If Canon and Nikon will announce a new FF mirrorless with a price tag of $2,000 they will launch a new entry-level FF E-mount camera at Photokina. This camera would be priced at around $1,500.

Regarding the A7sIII he told me this:

Last time I heard about the A7sIII Sony was undecided whether to announce a new A7sIII in late summer (with smaller upgrades) or a new A7sIII in winter with major upgrades.

Soon we will see if this is total BS or if it’s a real deal. I find it hard to believe Sony will announce a new entry level FF camera…simply because they still cannot fullfill the demand for the A7III (still 2-5 weeks shipment at Amazon).

So let’s go back to reliable rumors recap (90% chance this is right):

• UPDATED: Sony press event around September 20. It’s confirmed there will be new E-mount lenses. Most certainly a 24mm f/1.4 GM. And maybe new 135mm f/1.8 GM too
• Sony press conference on September 25. Unclear what’s going to be announced (if anything at all)
• Zeiss press conference on September 27. Batis 40mm f/2.0 and the new fixed lens FF camera from Zeiss will be announced
• One more Sony press conference and product announcement in mid-October
• We know for sure Sony has two cameras ready: The new High End APS-C E-mount camera (not a direct A6500 successor) and the new A7sIII. But we have no SR5 confirmation about when they will be announced.

—

For potential SOURCES:
If you know “something” and want to share it anonymously please use the anonymous contact form on the top right of the sidebar. Please use a nickname so that I can recognize you in future messages. You can also contact me directly at sonyalpharumors@gmail.com. Use remailer.paranoici.org to send me an anonymous message if you prefer to do so.

For READERS:
To be sure to not miss any of the upcoming news do this:
Subscribe our RSS feed (Click here).
Join us on Facebook (Click here).
Follow us on Twitter (Click here).

You can watch the Sony IBC livestream here: https://pro.sony/en_TH/event-ibc.

Like I told you before it’s extremely unlikely that Sony will announce some E-mount stuff.

The key announcements will happen between Sept 18 and Sept 27 when Sony has two conferences and Zeiss also another one. That’s what we will get with 100% certainty new E-mount lenses. Still unconfirmed is the High End APS-C camera and A7sIII will be announced at photokina or in their next press conference in mid October.

Well, we expected Canon and Nikon to launch good but not extraordinary cameras. After all they are historically conservative players in the market doing just the necessary to defend their current market share. Sony has played conservative too by holding back the A7sIII launch until some serious competition appears. Well folks this is “status quo” is going to change soon!

99,999% reliable sources from 43rumors.com report this:

– Panasonic will launch a new Full Frame system camera on September 25 (will be on market by march 2019)
– It will probably use the Leica SL mount and be compatible with their six lenses (those are expensive but also very good lenses)
– Panasonic will both offer superb video quality with 4k60p and a new very high-resolution sensor (around 50MP and sensor designed by Panasonic)
– The camera is aimed to compete with the best High End cameras from Sony, Nikon and Canon but with a much lower price rumored to be around $3,000

As you can see in one strike Panasonic will offer the top video performance of the A7sII (and future A7sIII), the speed of the Sony A9 and a higher resolution than the Sony A7rIII. All that for just around $3,000!!!

This news matters for us because it could have a cascade effect on Sony! If Panasonic is indeed going to launch this beast on September 25 Sony will have to launch the A7sIII very soon too. Plus it will have to be priced at a decent price.

And than there is a more philosophical question: If the Panasonic can do both super video and super high-resolution stills….time may come for Sony to announce one single camera that can do it all? Something like a Sony A9r with 4k60p, 60+ megapixels and the speed of the A9…ok I am dreaming…wake me up now by trolling me in the comment system :)