May 20-21-22 announcement:
I keep receiving more confirmations that there is a major E-mount camera announcement next week around May 20-21-22! I also got some more info about cameras I will publish soon after I get some confirmations from other sources…

Today Sony’s Australia event:
Sony Australia had a meeting today with journalists and photographers but their touch and try session has been made with the current camera/lenses . Like it happened with the A7II and the recent FE lens announcements it looks like Sony prefers to announce new products in “solo” without any special journalist/photographers meeting like other companies do. Anyway, there are only 5-6 days now we have to wait to see the new E-mount stuff!

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Back in March a trusted source told me two things:
1) The A7rII is already in production and will likely ship in June (article here).
2) Sony has also a second 50MP camera model in the works (article here).

And right now I just got that directly from another Sony “insider” anonymous source:

We heard from our rep yesterday that there would be two new ff cameras announced both a7rmkii and a8?! He seemed to think that the a7rii would be as the a7ii, just better erg and is. The a8 is apparently the high MP 50+ body.

First of all thanks to the anonymous source! And damn, let’s hope this one now becomes real just like the SR3 Batis lens rumor we posted in January :)

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Sony Alpha – Mirrorless 60″ Commercial

I have been told that tomorrow Sony Australia meeting is a “sneak preview” of Sony products. It’s still unclear if Sony will announce a new camera within the next 24 hours. But if it’s not than we will definitely see them next week. UPDATE: One of the members said:

My feel is that its the RX100M4 and A6xx and not the A7Rii … although I might be wrong.

UPDATE_2: RX100m3 preorder page leads to a blank page now. Doens’t mean anything at all yet. So don’t read too much into it…for now.

Sony lately is known for playing a lot of cat and mouse game on the real announcement date. The new FE lenses example were shown at CP+ but pricing was announced 10 days later. That said it’s pretty clear what Sony want to launch in May-June: New A6100, A7rII and new RX cameras.

A tidbit: The commercial video you see above is running on Australian TV’s this week.

At last we have a more “solid” info about the possible new E-mount camera launch!

A long time trusted source contacted me to say that there is going to be a public E-mount event the days between May 20 and May 23. He has no details about the new camera(s) specs but it’s likely that Sony will announce a new A6xxx camera. He cannot confirm if the A7x (A7rII) camera will be announced on the same event although he is sure it’s coming soon.

A second source has been told by a Sony rep that the new A6xxx will replace [shoplink 36468 ebay]the NEX-7 too[/shoplink]. Don’t know if that means the A6xxx will get the tri-navi controls.

A third trusted source confirmed there is a Sony camera announcement scheduled for late May.

I will now try to get the exact launch date of the A6100 and A7rII. And be sure to subscribe our brand new newsletter to get an email when there is a hot leak about the new cameras:

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If you have some “rumor” to share just send me an anonymous messages here:
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

UPDATED: Zeiss just posted new Batis images samples on their Flickr account (Click here). They first marked the fotos with A7rII but then they said on their FB page that it was just a typo. Not sure if it really was a typo because they erased the full EXIF data of those “A7rII” images…

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Both lenses are now available for preorder in USA and Europe (UK/Germany)
Zeiss Batis 85mm f/1.8 lens in US at Adorama, Bhphoto. In Eu at Amazon DE, WexUK. In Asia at Digitalrev.
Zeiss Batis 25mm f/2.0 lens at Adorama, Bhphoto. In EU at Amazon DE, WexUK. In Asia at Digitalrev.
Lens shade for 85mm at Adorama, Bhphoto.
Lens shade for 25mm at Adorama, Bhphoto.

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If you have some “rumor” to share just send me an anonymous messages here:
at sonyalpharumors@gmail.com or use the contact form you see on the right top of this site.

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

I still have no reliable info about when exactly Sony will announce the A99 successor. All I got are info via anonymous sources. Take them with a grain of salt:

Source 1: “New pro A-mount camera is coming in 2015. This should be the A99 replacement.”

Source 2: “I went to the Sony presentation in Toronto, ON on the 26th and actually had a chance to speak to multiple persons who work at Sony Canada, specifically in the imaging division. They informed me that a full frame camera that almost mirror’s the A77II capabilities only using a full frame sensor will be filling the product line between the A77II, and the A99 replacement. I didn’t get much more out of them than that. ”

Source 3: “AF system has been redesigned and main priorities were AF + PDAF, raw file compression algorithm, S-Log implementation and data backend throughput rather than resolution.”

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

There is a lot of noise on the web about the new A7 series camera. And a lot of other rumors sites state in bold the new camera will have 50+ Megapixel and sometimes mix the info with rumors I posted here. Therefore to avoid uncertainty I want to make it 100% clear what I know and what I don’t know about the next A7 series camera:

I am 90% sure:
– There will be a new A7 series camera between now and June (and a new A6xxx and RX series camera)

I am 75% sure:
– The camera will be a new A7r successor.
– It has 5 axis stabilization and faster focusing

I am not so sure:
– I am yet not not sure if the camera will have 50+ Megapixel. I have been told by a trusted source Sony has a 50+MP camera in the works but I have absolutely no confirmation if that camera is the A7r successor coming soon. And actually first rumors I got from anonymous sources pointed out the A7rII would have the same although “tweaked” 36Mp sensor.
– The Sony X Australia community has a touch and try session on May 15. But I am yet not 100% sure that’s for the A7 successor camera.

In summary: A7rII with 5 axis IBIS, faster focus and faster BIONZ processor is coming. But I have no info yet from trusted sources if the camera features a new 50+ sensor or a “tweaked” 36MP sensor.

One more technical note for rumor sources: Contact form did not work the last 36hours. Now it works agin. You can share the info here:

Error: Contact form not found.