RUMOR correction: Seems like the Sony A7c EVF is fixed and not pop-up. Price is 2.100 Euro!

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It looks like there was a misunderstanding with a source. He said the A7c has no popup Flash but instead a popup EVF. The corrected himself. Yes there is no pop-up Flash but the EVF is fixed!

And one more new info: The exact price  of the body is 2.100 Euro!

Updated Sony A7c specs:

  • In mid September Sony will announce the new “Sony A7c” entry level Full Frame compact camera
  • similar Sony A7III specs (SAR note: I guess it means same 24MP sensor and same AF performance)
  • It has the same A7sIII fully articulating screen
  • body size of the A6600 with EVF in the corner
  • The camera will be marketed for vloggers and youtubers
  • Battery is NP-FZ100,
  • USB is Type-C.
  • it has a single SD card slot
  • It has both a mic-in and a headphone jack
  • Wi-Fi (11a/b/g/n/ac) and Bluetooth
  • price will be above A7III (2.100 Euro)
  • New lens line will be announced too: The compact lenses will have the code “V”

Join our new Sony A7c facebook group.

IMPORTANT: To not miss any future rumors and leaks follow me on Twitter, Facebook, Instagram and chat with me live NOW!!! on Discord.

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Sony interview at Business Insider: The focus now is on video and on smartphone+alpha integration

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Business Insider Japan interviewed Shigeki Ishizuka, Representative Director and CEO of Sony Electronics (left), and Ichiro Takagi, Executive Vice President and COO of Sony Electronics.

  • Coronavirus did impact camera sales. But Sony expects sales to recover quickly after Q2
  • The digital camera market is a tough market because it’s shrinking. That’s why the “Alpha brand” will focus on “video” too, to secure a certain scale.
  • The MAC version for the just released Imaging Edge Webcam software will be released in “fall of 2020”
  • Sony also said that they aim for a complete fusion of how to integrate the smartphone and camera. Sony is the only company in the world that has a full-fledged smartphone and camera business. Sony plans to significantly increase development investment in smartphone business and solutions for cameras and professionals, and strengthen the development in the short and long term.

I guess this blends perfectly with what Sony wants to achieve with the soon to be announced new “Sony A7c”: This camera is aimed for vloggers and travelers, the camera is light, compact, has a selfie screen and the new more simple Sony A7sIII menu. At the same time their new Xperia models will use all the classic Alpha features like high frame rate and eye af.

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Surprising little A-mount rumor: Sony might announce a new updated A to E-mount adapter?

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One single source told me he heard something unexpected. That Sony would release a new LA-EA (A to E-mount) adapter. UPDATE: I have been told more about this adapter:

This adapter doesn’t have mirror (same like LA-EA3) so it works with sensor AF from E-mount body.
However, it also have motor integrated like LA-EA4.
They call it “LA-EA5” and sounds like its natural naming ;-)

The biggest surprise is that this would be the first A-mount related product announcement since 2015 :)

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CONFIRMED: The next new Full Frame E-mount compact camera will be named “Sony A7c”

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Two solid source confirmed Sony will soon announce a super compact FF E-mount camera and that it will be named “Sony A7c“. The “c” obviously standing for “compact”. This camera will be the first and entry level camera of the new “c” line that will run on parallel to the current A7-A9 cameras. A third source (THANKS!) also told me this:

“pre-launch codes for bodies start CX, lenses start VX.”

So what he says is there will be a new line of cameras and new line of lenses. My guess is the “V” lenses will be very compact for this compact “Sony A7C” camera. Sony’s goal is to make a super compact FF series for vloggers and travelers. The camera having a popup EVF smaller than A7III body size and a new line of compact lenses.

Sony A7c specs:

  • In mid September Sony will announce the new “Sony A7c” entry level Full Frame compact camera
  • similar Sony A7III specs (SAR note: I guess it means same 24MP sensor and same AF performance)
  • It has the same A7sIII fully articulating screen
  • body size of the A6600
  • The camera will be marketed for vloggers and youtubers
  • Battery is NP-FZ100,
  • USB is Type-C.
  • it has a single SD card slot
  • It has both a mic-in and a headphone jack
  • Wi-Fi (11a/b/g/n/ac) and Bluetooth
  • price will be above A7III (slightly above $2,000)
  • New lens line will be announced too: The compact lenses will have the code “V”

Join our new Sony A7c facebook group.

IMPORTANT: To not miss any future rumors and leaks follow me on Twitter, Facebook, Instagram and chat with me live NOW!!! on Discord.

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