Digitalrev attacks Sony’s A6300&A6500 release strategy

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Digitalrev attacked Sony’s A6300 and A6500 strategy:

This is a depressingly short-sighted approach from Sony (might I add, even for Sony standards), since the A6300 was only announced in February and shipped in March. Instead of launching an A6300/A6500 hybrid as a more complete product at Photokina for example, Sony released a good, but not perfect A6300 in February.

Well I have to play the devils (Sony’s) adovcate to balance the story:

  1. The A6500 does NOT replace the A6300 and costs $400 more which is really a lot more $$$
  2. The current A6300 did not get any price drop. If you paid $1,000 for your camera and are happy with it you shouldn’t feel screwed at all.

The real weakness with the Sony APS-C E-mount system are the lenses. Sony cannot expect A6xxx camera owners to buy FE lenses only! They are bigger, have not the “right” focal length and you pay more for it than you should (more glass in use in FF lenses).

And Dpreview posted an article about “what’s changed, and what still needs to change”. They have a couple of complains and imrpovements suggestions. The touchscreen is too laggy and one more annoying thing is:

the a6500’s battery life rating has actually decreased compared to the a6300 by over 10%. It goes without saying that’s a change in the opposite direction than we would like.

Preorders (Start on October 10 at 11am NYC time):
A6500 at BHphoto, Amazon, Adorama.
RX100m5 at BHphoto, Amazon, Adorama.
New Underwater housing for all RX100 cameras at BHphoto, Adorama.

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(SR3) There is a likely a delay on the next Zeiss Batis announcement

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We always got reliable rumors about the Loxia and Batis lens specs and launch date. But it looks like Zeiss delayed the next upcoming Batis lens launch. Sources didn’t tell us the reason. We can only speculate: Easiest guess is that Zeiss wants to use production resources for the already available lenses first. Also note that the new Loxia announced in September is set to ship in late December only.

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Sony Tidbits…

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Sony 4K/HD Slow Motion System Camera HDC-4800 (HD16x)

Sony A7R2/S2 lens choices by Sean on Youtube.
A Year After Mirrorless (Contrasty).
Voigtlander 10mm f/5.6 by Eric on Youtube.
Sony Showdown: A7II vs A7RII vs A7SII (Miguel Quiles).
Sind Elektronik-Fachmessen noch zeitgemäß? – Photokina VLog
Sony FE 85mm f/1.4 GM Lens review by Neil Van Niekerk
Tokina Firin (DC.watch)
#alphaddicted – mit Sony einmal um die Welt (Sony.de).
Voigtlander 12mm F5.6 Ultra Wide Heliar Review (Photographyblog).

To write a guest post on SAR follow the instruction on that page.

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Deal of the day: Up to 40% off on Sandisk cards

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Today’s deals of the day is the up to 40% savings on the Sandisk cards sold by Amazon US (Click here). An overview of all photo deals can be seen here.

New Sony A6500 and RX100m5 preorder links:
A6500 at BHphoto, Amazon, Adorama. In EU at Calumet.de. WexUK. PCHstore.
RX100m5 at BHphoto, Amazon, Adorama. In EU at Calumet.de. WexUK. PCHstore.
New Underwater housing for all RX100 cameras at BHphoto, Adorama.

All other new Sony stuff on preorder:
Sony A99II at BHphoto, Adorama. Amazon. Calumet Germany and WexUK.
Loxia 85mm f/2.4 at BHphoto and Adorama.
Tamron 150-600mm G2 A-mount lens at Bhphoto.Rokinon 35mm f/1.2 APS-C E-mount lens at BHphoto.
Rokinon 14mm f/2.8 autofocus FE lens at Amazon and BHphoto.
Lensbaby Trio 28mm E-mount lens at BHphoto, Adorama and WexUK.

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Next Tamron 60mm f/2.8 FE lens patent

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Tamron keeps patenting designs for Full Frame mirrorless system cameras (aka Sony FE). Egami spotted a new 60mm f/2.8 FE lens design patent. The recent months Tamron published five FE lens designs:
28mm f/2.8
28-70mm f/3.5-5.6
28-320mm f/3.5-6.3
50mm f/2.8
60mm f/2.8

It’s not clear if Tamron planes to introduce these lenses with their own name or if they will sell the design to Sony or Zeiss.

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