Weird rumors about a possible Sony A1III (or A1IIa)

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A SAR reader just sent me this:

take this with a grain of salt. I tried to purchase the Sony A1 ii from a reputable realtor in NYC and they are stating that they don’t stock the A1 ii anymore because the mark 3 is set to be released in a month or two… not sure I believe that

It’s clear now that there won’t be a new Sony A1 III anytime soon. However, if the latest information is accurate, we might soon see a Sony A1 IIa — essentially the current A1 II, but with an updated LCD panel. Sony has done this before, most recently with the release of the “new” Sony FX3a, which followed a similar minor-update strategy.

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Sony Tidbits…

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Blackmagic Design BRAW recording with the Sony FX3/FX3A, FX30, FX6 & FX9

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Opinion piece, from a professional in the San Francisco Film Industry: The Sony FX3 II will not come before an FX6 II comes.

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Our reader Tommy shared his interesting opinion about Sony’s FX strategy:

The Sony FX3 II will not come before an FX6 II comes.

The Sony FX3 and FX6 are used side by side in the film industry daily. They are go-to for almost every job out here in San Francisco. I was just on a job last week where we filmed an interview of the CEO of one of the biggest AI companies in the world, we used 3 FX3s and 1 FX6 and the Client was very happy with the image. This is extremely common. Because the FX6 and FX3 share the same sensor, they give you a very similar look, and are effortless to cut together.
If Sony comes out with an FX3 II before they come out with an FX6 II, it would ruin the market for the FX6. Because now you have a smaller, cheaper camera, with better specs than the more expensive camera.
So if Sony is going to update the FX3, they are going to have to update the FX6 first, or at least update the FX6 and FX3 at the same time. And all the clues are telling us this is not happening in 2025. The FX6 has a firmware update scheduled for February of 2026, the FX3 was updated to the FX3a, the price has only risen in the US, and an FX2 was just released with less-impressive specs than the FX3. I feel like this is Sony telling us that a v2 of the FX3/FX6 is not close.
Also, Sony would have to do A LOT to get working professionals to sell their FX3/FX6s and buy a new camera. Working professionals who need to justify the money they spend. Pretty much all of my friends who own the FX6/FX3 combo are very happy with the system and not planning to switch soon. Sony is a smart company, and they probably know this. So I feel like it’s smart for them to take their time, make something really innovative, and come out with it when it’s ready — which may take longer than we’re used to.

But yeah. Those are my thoughts! What do you think?

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