Venus Optics announced the World’s Widest Rectilinear Pancake: Laowa 10mm f/4 Cookie

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Venus Optics announced the new Laowa 10mm f/4.0 pancake lens (preorder here for $299).

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Venus Optics announces the launch of the new Laowa 10mm f/4 Cookie Lens for APS-C mirrorless cameras. It is one of the world’s widest rectilinear pancake lenses for APS-C cameras. At a cookie size of 25mm(0.98”) long and weighing only 130g(0.29lbs), it literally can be put in your pocket. Most of the wide-angle pancake lenses on the market are either fisheye or pinhole. They usually have obvious barrel distortion and inferior image quality. However, this new Laowa Cookie Lens is equipped with a high-performance optical design, featuring super-low distortion and optimized image quality to ensure users take full advantage of the mirrorless system – compact and capable. Laowa 10mm f/4 Cookie is a fun and mighty option for day-to-day content creators to carry around without burden, ideal for street, urban, landscape photography and everyday snapshots. The Lens has black and silver versions for multiple mounts including Canon RF, Nikon Z, Sony E, L mount and Fuji X to match with the camera body.

Key Features:

  • Extremely Compact and Lightweight
  • World’s Widest Rectilinear Pancake for APS-C
  • Super-low Distortion
  • High Optical Performance
  • Stunning 10-Point Sunstar
  • Close Minimum Focusing Distance
  • Built-in Filter Thread

Extremely Compact and Lightweight
Laowa 10mm f/4 Cookie is a pancake-style lens specifically designed for APS-C mirrorless cameras. At just 25mm deep and weighing only 130g, you can use it with gimbals and shoot handheld easily. It’s almost like a body cap with function. With such discreet design and excellent portability, you will carry it anywhere and eventually shoot more.

World’s Widest Rectilinear Pancake
Featuring a remarkable 109.3° angle of view, Laowa 10mm f/4 Cookie is by far the world’s widest rectilinear pancake lens for APS-C on the market. With the advantages of the ultra-wide perspective and pocket-sized weight, this lens brings you a burdenless experience to capture epic moments in everyday life and explore the beauty in our surroundings.

Super-low Distortion
Most pancake lenses with a wide perspective are fisheye so heavy Barrel distortion would be expected. However, the Laowa Cookie is here to break the norm. The lens has excellent control of optical distortion. The horizontal and vertical straight lines are retained from corner to corner. As an ultra-wide-angle lens, this is essential not only to reduce the post-editing time but also to expand the possibility of genres you can do with this lens, from street and outdoor photography to shape-edged architectures and spectacular landscapes.

High Optical Performance
Laowa 10mm f/4 Cookie lens comes with 12 elements in 8 groups optical structure with 2 aspherical and 4 extra-low dispersion elements. Despite the light and compact design, the lens managed to deliver the impressive image quality and high contrast. The performance of chromatic aberration, flaring, and ghosting effects are optimized to support your day and night snapshots.

Stunning 10-point Sunstar
Built with 5 aperture blades, stunning 10-point Sunstar can be achieved easily when stop down.

Close Minimum Focusing Distance
The minimum focusing distance of Laowa 10mm f/4 Cookie is 10cm, allowing you to get super close to the subjects and create interesting wide-angle macro-like shots with nice separation between the object and background.

Built-in Filter Thread
Equipped with a 37mm filter thread for you to use screw-in filters directly. It is very convenient and cost-saving as no additional filter holder is required.

Pricing & Availability
Laowa 10mm f/4 Cookie is currently available to purchase via Venus Optics official website (http://www.venuslens.net/) and authorized resellers.
The US price for Laowa 10mm f/4 Cookie is USD299 for all mounts. Pricing varies in different countries.

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Sony Tidbits…

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Sony A7C and Sports Photography – My Preferred Settings

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Here are all the next five new E-mount lenses from Sigma, Yongnuo, Tamron and Tokina!

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Sony is momentarily pausing the new lens announcements but third party manufacturers will announce a total of five new E-mount autofocus lenses in July/August!

  • Tamron 50-400mm F / 4.5-6.3 Di III VC VXD
    Release in July
  • Yongnuo 16mm f/1.8 FE lens
    Release in August
  • Tokina 11-18mm f/2.8 E
    APS-C autofocus lens
    67mm Filter thread
    micro USB port
    On market in September
  • Sigma 20mm F1.4 DG DN Art
    Lens configuration: 17 elements in 15 groups (2 SLD glasses, 3 aspherical lenses)
    Number of aperture blades: 11 (circular aperture)
    Minimum shooting distance: 0.23m
    Maximum shooting magnification: 1: 6.1
    Filter Diameter: 82mm
    Size: φ87.8 x 111.2mm (E-mount version 113.2mm)
    Weight: 635g (E-mount version 630g)
  • Sigma 24mm F1.4 DG DN Art
    Lens configuration: 17 elements in 14 groups (1 piece of SLD glass, 2 pieces of FLD glass, 4 pieces of aspherical lens)
    Number of aperture blades: 11 pieces (circular aperture)
    Minimum shooting distance: 0.25m
    Maximum shooting magnification : 1: 7.1
    Filter diameter:
    72mm Size: φ75.7 x 95.5mm (E-mount version 97.5mm)
    Weight: 520g (E-mount version 510g)

 

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New Alexander Svet Book about Capture One: Get 10% off using our code “RUMOR”

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Alexander Svet new book about Capture One is now available here. You can download chapters and sample styles for free. And if you want to buy it use our code “RUMOR” to get 10% off!

Capture One Hidden Features eBook:

  • 200+ pro hints to enhance your Сapture One workflow
  • Capture One Hidden Features is a collection of more than 200 pro hints to improve your Capture One workflow, structured into an easy-to-read book.
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  • Capture One Hidden Features comes in two formats, PDF and ePUB, so it’s super convenient to read from your iPad, laptop, or phone.
  • The book has already been acclaimed by the top Capture One experts and industry professionals.
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  • There are four types of styles in the set: Portrait styles, Landscape styles, Travel/Street Photography styles, and Universal styles. The set includes: 17 Travel/Street Photography styles, 9 Portrait styles, 14 Universal styles, 10 Landscape styles.
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  • Travel/Street Photography styles (the TS in the name) are designed to enhance images taken on the streets or a trip.
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  • All the Pro Color Grading Set styles support layers, including B&W styles. In the case of B&W styles, the opacity will impact saturation, bringing out color into your image. Thus, it makes sense to adjust the opacity of B&W styles to get a semi-desaturated look.
  • Apart from 50 color grading styles, you’ll get 50 style brushes to draw with the same color gradings on your image quickly.

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Learn everything about the new book on Alexander Svets website.

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