Surprise: New Viltrox(?) 35-50mm f/1.4 Full Frame zoom coming in 2026?

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A world’s first, the 35-50mm f/1.4 FE:

A new rumor circulating on Chinese social media platform Weibo hints at a groundbreaking full-frame zoom lens set to arrive in 2026: a 35–50mm f/1.4. Reportedly developed by a well-known Chinese manufacturer—possibly Viltrox—this would mark the first-ever full-frame autofocus zoom lens from a Chinese brand.

If true, this lens could steal the spotlight by offering an f/1.4 constant aperture—surpassing the current title holder, the Sigma 18–35mm f/1.8, as the fastest zoom lens available. While the 35–50mm range is relatively narrow, such a lens could effectively replace two key primes: the Sony 35mm f/1.4 GM and the Sony 50mm f/1.4 GM. It’s an ambitious move that, if real, would signal a bold leap forward for Chinese lens makers on the global stage.

One more thing:

It is reported that several Chinese optical brands are actively working on autofocus zoom E-mount lenses, with current reports pointing to at least five in development. The Weibo account reports that according to a senior executive from one Chinese manufacturer, a major milestone is on the horizon. By 2026, we can expect a wave of new autofocus zoom lens releases from various Chinese brands. These lenses—developed through in-house innovation, strategic imports, or acquisitions—represent the culmination of years of progress in optics, including advancements in glass formulation, autofocus algorithms, coatings, and motor technology.

And now let me know in the comment system if you would actually be interesting in owning a 35-50mm f/1.4 FE lens!

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Aiarty Video Enhancer V2.5: Color Correction, AV1 Export, NVIDIA Boost + Upgrade Deal

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Press text:
Aiarty Video Enhancer V2.5 delivers powerful upgrades for photographers and videographers. Fully offline for maximum privacy, it reduces noise, restores details, and enhances video quality—perfect for high-end footage from mirrorless and DSLR cameras.
What’s New in Aiarty Video Enhancer V2.5

  • Color Correction Controls: Fine-tune your footage with temperature, tint, exposure, contrast, saturation, and more.
  • Copy Subtitle Tracks: Preserve subtitles while enhancing or upscaling videos.
  • NVIDIA 50-Series Boost (Windows): Faster, smoother processing with the latest GPUs.
  • AV1 Export (Mac): Output high-quality videos with the efficient AV1 codec.

Free License & Limited-Time Upgrade Deal

Last-Minute Launch Offer: Try a free license on your footage—no watermarks.

Limited-Time Upgrade Deal: Use the exclusive coupon to get an extra discount on the Lifetime License — the best price available. This one-time payment covers up to 3 devices, includes unlimited access to all features and free updates forever, and comes with a 30-day money-back guarantee.

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A Sony A7S III User
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Tests from a Singapore Videographer

Footage recorded in 4K and slowed down by 50% using Aiarty Video Enhancer.

Footage recorded in FHD, 240fps, then upscaled to 4K using Aiarty Video Enhancer.

New! Color Correction with Precise Control

Aiarty Video Enhancer adds color correction controls in the latest version, letting you fine-tune every detail of your shots. Adjust white balance, exposure, contrast, saturation, highlights, shadows, and more—all within a single, streamlined color panel.

Key Features of Aiarty Video Enhancer

  • Reduce Noise & Recover Details – Ideal for low-light, high-ISO, or compressed footage from mirrorless and DSLR cameras.
  • Upscale to 4K for Larger Screens – Bring older FHD or drone footage to life on TVs, monitors, or projectors.
  • Refine Soft or Slightly Out-of-Focus Shots – Subtly restore natural sharpness for a more polished look.
  • Slow-Motion & Audio Enhancement – Smooth out playback and improve sound quality directly from your camera files.
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Tips to Boost Post-Production Workflow

  • Turbo Mode – Faster exports without compromising quality.
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Limited-Time Upgrade Deal

To get the most out of Aiarty Video Enhancer, you can use the coupon for a special discount on the Lifetime License. One payment lets you use it on up to 3 PCs or Macs, includes all future updates for free, and comes with a 30-day money-back guarantee for peace of mind.

Learn more or try it free at aiarty.com

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Ricoh GRIV on preorder now…the camera Sony should do!

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The Ricoh GR IV is now available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK. While it’s not a Sony camera, it’s exactly the kind of compact I wish Sony would make. Just imagine an updated Sony RX100 with an APS-C sensor—it would fly off the shelves, just like the Ricoh has.

The GR III was already notoriously hard to find in stock, and now the GR IV improves on it in nearly every way—packed into an even smaller body.

What makes the Ricoh so special? It’s the only truly pocketable premium fixed-lens camera on the market. In comparison, the Fujifilm X100VI and Sony RX1R III are significantly larger. And let’s not forget: the GR IV is also the most affordable option in its class.

Let’s hope Sony finally gives us a compact APS-C fixed-lens camera. The demand is clearly there.

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World’s BEST Bokeh King! Sigma 135mm f/1.4 AF Coming September 9

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On September 9 at 9:30 Berlin time, Sigma will officially unveil the new 135mm f/1.4 full-frame autofocus lens — a true world’s first!

The only lens even close is Sony’s 135mm f/1.8, but Sigma takes it further: 2/3 of a stop faster and delivering around 20–25% shallower depth of field. Sigma China has already teased it under the name “MASTER OF OPTICS.”

And here’s the best part: I’ve actually seen the real lens in person, and even got a sneak peek at some sample shots. While I can’t publish those images yet, here’s what I can confirm 👇

Sigma 135mm f/1.4 – Key Specs
  • Full-frame autofocus lens
  • 105mm filter thread
  • Weight: ~1320g
  • Classic black finish
  • Removable tripod collar
  • Available for Sony E and Leica L-mount
  • Announcement: September 9

The photos I’ve seen are nothing short of spectacular — perfectly round, clean bokeh balls and buttery smooth background blur unlike anything from a classic 85mm f/1.4. Yes, it’s a big lens, but still surprisingly manageable.

And there’s more: Sigma is preparing to launch two additional lenses soon:

  • 20–200mm f/3.5–6.3
  • 35mm f/1.2 II

Stay tuned — I’ll share images and full specs as soon as I’m allowed. This could be Sigma’s most exciting release yet!

Sigma 135mm f/1.4 preorder links (open on Sept 9): BHphoto, Adorama, Amazon, Fotoerhardt, Calumet, Fotokoch, WexUK.

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Sony A1 II wins the 2025 EISA Award for Best Camera of the Year

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The EISA Awards have been announced, naming the Sony A1 II as “Camera of the Year.” However, the awards remain controversial due to the organization’s close ties with the industry. With sponsorship from many of the winning brands, critics argue that the ever-expanding list of categories serves to ensure that each major company walks away with a prize. 

Here are the winners:

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