Why Sony G 20 f1.8 & 24-105 f4 Are Creators’ Must Have

Sony’s new trio of G Series prime Lenses | 24mm F2.8, 40mm F2.5, 50mm F2.5 (John Sison).
Sigma 35mm f/2 DG DN Lens Review and Compared to Sony 35mm f/1.8 Lens (SonyAlphaLab).
Hands-on with the Sony FX3 cinema camera (Dpreview).
Recommended External Hard Drives for Photo, Video, and Audio Production (Explora).
How do you use a tilt-shift lens? | Ask David Bergman
Tamron 70-180mm f/2.8 Di III VXD lens review with samples (Christopher Frost).
Behind the scenes with PaperBoyo and the Sony α7C (Sony Europe).

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

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SAR note: This next message is not paid advertisement. I make it because he is a very young friend of mine and started a business over a year ago with great success. He builds high end laptops for photographers with a super service where you get a replacement superquick if ever needed. So if you live in Europe check it out. This is his text:

The powerful Pera OFFICE 17 contains all the components of a high-end laptop. Therefore, it is particularly suitable for graphics-intensive work such as photo editing and video editing. This laptop also offers a variety of interfaces and an excellent display. Check Pera Technologies out, where you can order your individual high-end laptop today. https://pera-technologies.com/en/shop/

I got wild rumors about two lenses that might be announced in May:

1. 100mm f/1.4 GM
2. 70mm G (f/2.8 macro?)

I hope trusted sources can tell me more about those lenses by contacting me using their “nickname” using this contact form.

A new way for photographers to earn money is to sell their Images on NFT platforms. This is what Kurt Cobains photographer is doing! He is selling all his pics at nft.jessefrohman.com.

If you want to create NFT of your photos the easiest way is this:

1. You need ETHER to enter the network: If you want to buy a collection or if you yourself want to enter this market you have to first convert your FIAT in Ether tokens using an exchange like Coinbase (Click here) or Binance (Click here).
2. Choose a NFT platform to tokenize your work: The easiest platform to join is Opensea (Click here). You have to pay some fees in ETHER to create your NFT. And if you sell it there is a 2.5% fee to pay to Opensea.

This market is like Internet in the early 90ies. It’s full of promising projects but this also means many of them will fail. I am doing my first steps on platforms like Opensea and Foundation.ap (only on invitation). But I plan to be make more serious steps into this starting form next month…because there is a cool news I will report to you about a completely new NFT platform for us photographers…stay tuned ;)

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If you don’t know what NFT means here is an explanation via Shutterstock:

NFTs are digital assets whose ownership is verified by thousands of computers around the world using blockchain technology. Turning a regular digital asset into an NFT is called “minting,” which “tokenizes” the digital asset on the blockchain. NFT’s are sold using cryptocurrency, so the buyer and seller need a cryptocurrency wallet to participate in the transaction.

The digital asset itself is no different than non-NFT media, but its verification on the blockchain gives owners of the NFT legitimacy. While some people may buy NFTs because they like the content, many are treating NFTs as speculative assets, which are purchased because they may increase in value and sold for profit. With many NFTs selling as one-offs or in limited quantities, the digital scarcity increases the value of an NFT over time.

If you like on May 12 you can join this meeting: us06web.zoom.us/webinar/register/WN_Yhk4PgyTTlWJDFOw6iqZVQ. Also Sam Fares (Digital Media Production Center Manager Sony) will be present.

Preorders:
Sony 50mm f/1.2 GM at BHphoto. Amazon. Adorama. FocusCamera. Fotokoch Germany. Calumet Germany, Foto Erhardt. ParkCameras UK. Jessops.
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Sony Japan writes (google translated text):

The lens FE 50mm F1.2 GM “SEL50F12GM” for the digital single-lens camera α [E-mount] released on April 23, 2021 (Friday) has received orders that greatly exceeded our expectations, and is a product. It may take some time before delivery.

We are currently making every effort to meet the needs of our customers, so please wait for a while.