The one part that was wrong of my Sony APS-C camera rumors was the info that this would be a new High End camera. But indeed my source got mislead by Sony marketing that will present this camera as a higher end vlogger camera and the first of a new line. So this is not the A6660 replacement. And as far as I know there is no A6600 replacement coming any time soon.

So again, my apologies for that piece of wrong rumor. Understand that Sony is quite secretive on leaks…and as far as I know I am the only website on the world that at least could tell you that there is a new APS-C camera coming (and this weeks ago). And moreover you also know this will now be a new kind of model (first of it’s line in terms of naming). So you can either bitch me on the glass half empty or relax a bit and enjoy the glass that is half full. With the hope that now that I am back from my 6 month long COVID-19 project I will have more time to spend on rumor work ;)

Image on top shows the ZV-1 vlogger camera

Just like the ZV-1 replaced the Sony RX100 series this new APS-C E-mount camera will not have the A5xxx ot A6xxx nomenclature but be the first APS-C E-mount camera of a new line. Sony marketing really wants to brand is as “something different” from the previous cameras. I don’t know yet if this means that from now on all new APS-C E-mount cameras will use the new naming structure and I don’t know if from now on we will only have that kind of APS-C cameras and no more A5xxx and A6xxx.

One more thing: The camera will be announced next week!

Known specs:

• It uses a 24MP sensor
• It’s not really mean as a High End model…but more as a compact VLOGGER E-mount camera
• all usual improvement taken a bit from the A7c but in a more compact A5xxx alike shape.

Image on top shows the current Sony A7c. The new APS-C camera will take many bits from it but be smaller

Recently I rumored info about this new camera model and divided the rumors between “confirmed” and “Still to be confirmed”. Among the rumors that were NOT confirmed is that it might uses a new 32MP sensor. Well this sensor rumor turned out to be wrong while the “confirmed” rumors turned out to be correct.

I now have been able to see the real camera and I am now 100% sure about what I can tell you here:

• It uses a 24MP sensor
• It’s not really mean as a High End model…but more as a compact VLOGGER E-mount camera
• all usual improvement taken a bit from the A7c but in a more compact A5xxx alike shape.

What’s very clear is that it looks liek Sony wants to move the APS-C segment towards VLOGGING like they did with the RX series!

I should be able to tell you more about it soon…