Sony Q1 reports 50% less sales in the Imaging Business because of Covid19 but says it sees “signs of recovery”

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Sony released the full Q1 financial reports (Click here to read them all). Imaging Business sales dropped by 50% because of the COvid19 forced sales and production stop:

The four major in-house and outsourcing manufacturing sites for Sony’s TV business, as well as the factories owned by Sony in China and Thailand that make digital cameras and smartphones, are currently operating as usual. Retail sales have decreased significantly due to the closure of retail stores globally, the impact of which is continuing to affect markets like Asia and Latin America. Conversely, in Japan, Europe, North America and China, retail stores are gradually reopening. In addition, although sales and profit from digital cameras were significantly impacted by a substantial slowdown in demand around the world, this business is beginning to show signs of recovery, albeit at a relatively slower pace compared to other product categories.

I bet the A7sIII and A5 sales will bring back some positive numbers by end of the year. If there would be a new A7IV too than I think tis would make the numbers look even better :)

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Sigma 85mm f/1.4 lens will be priced at $1,199

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Sigma 85mm f/1.4 FE specs (announcement on August 6 at 14:00 Berlin time)

  • Name: 85mm F1.4 DG DN
  • 15 elements in 11 groups (including 5 SLD lenses and 1 aspherical lens),
  • shortest focus distance is 0.85m,
  • maximum shooting magnification 1:8.4
  • 11 diaphragm blades (circular diaphragm)
  • filter Diameter 77mm
  • size φ82.8 x 94.1mm
  • weight 630g
  • stepping motor
  • dustproof and drop proof,
  • iris ring lock switch
  • $1199 dollars

It has the same price of the current 85mm f/1.4 lens (there is currently an additional $100 discount)

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via Nokishita

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Zenitar has announced this new 60mm f/2.8 FE macro lens

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Google translated from Photorar:

Krasnogorsk plant them. S. A. Zvereva of the Shvabe Holding of the State Corporation Rostec officially announced the development of a new lens for the Zenitar line. This is the Zenitar 2.8 / 60 Macro lens, which will be officially shown in the fall of 2020. The start of sales is scheduled for the same time.

“ The lens is designed for shooting small objects from a short distance with a high magnification – the maximum image scale is 1: 1. The novelty is distinguished by high resolution over the field of the frame at all shooting distances, even with an open aperture. The focal length of the lens is 60 mm, the minimum distance to the photographed object is 0.23 m , ”the manufacturer notes in the release text.

At the same time, Ivan Ozhgikhin, Deputy General Director of Shvabe, said that
” the quality and level of performance of the new development is comparable to that of leading manufacturers ” and called this lens the first lens in the Zenitar line with an electronically controlled diaphragm.

The official presentation of Zenitar 2.8 / 60 Macro will take place in Moscow in the fall of 2020. Also in September 2020, the Zenitar 35/2 will be announced for Sony-E cameras. Then the manufacturer commented on this future announcement as follows:

“The lens is made from 100% domestic components. Today it is presented in the E-mount version, but in the future we plan to release versions for other mirrorless cameras. Zenitar-12 will appear on the Russian market in mid-October , ”said Ivan Ozhgikhin, Deputy General Director of Shvabe.

This will be their second lens after the Zenitar 50mm f/0.95 Lens for Sony E that you can find on BHphoto.

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Tamron announces the development of the new 70-300mm F4.5-6.3 Di III RXD for E-mount

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Press text:

Tamron Announces the Development of the World’s Smallest and Lightest Telephoto Zoom Lens for Sony E-mount Full-Frame Mirrorless Cameras

70-300mm F/4.5-6.3 Di III RXD (Model A047)

August 3, 2020, Commack, NY – Tamron announces the development of a new telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, the 70-300mm F/4.5-6.3 Di III RXD (Model A047). The lens is planned to launch in Fall 2020.

While Tamron has manufactured many popular telephoto zoom lenses that extend to 300mm for DSLR cameras, the new 70-300mm F4.5-6.3 is the first model designed for full-frame mirrorless cameras. Developed with the concept of bringing the joy of easy telephoto shooting to photographers everywhere, it’s the world’s smallest and lightest 70-300mm zoom lens at 5.8 in., 19.2 oz. and maximum diameter of 77mm, and delivers exceptional image quality.

Its Moisture-Resistant Construction provides greater protection when shooting outdoors and the lens shares the 67mm filter diameter common to all members of Tamron’s lens series for full-frame mirrorless cameras. The lens also takes full advantage of in-camera features, including Sony’s Fast Hybrid AF and Eye AF that support a fantastic shooting experience. The 70-300mm F4.5-6.3 is a highly practical lens that makes the excitement of telephoto shooting easier than ever before across a diverse range of shooting styles including landscapes, sports and other athletic events, wildlife, portraits, and more.

Main features

  1. The world’s smallest and lightest size brings you the joy of easy telephoto shooting.
  2. Superb optical performance with high image quality and aberration correction.
  3. AF drive system powered by Tamron’s RXD stepping motor unit provides high-speed, high-precision and quiet operation.
  4. Moisture-Resistant Construction contributes to a comfortable, user-friendly photographic experience.

Specifications, appearance, functionality, etc. are subject to change without prior notice.

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