Trusted sources confirmed the September 18 event (+/- 1 day depending on time zone).  They also confirmed Sony will announce new E-mount lenses. They have NO info yet about new camera announcements.
So for now know there is a 99% chance to get new lenses. But hold your horses for now if you expect a new camera.
Keep in mind there is also a second announcement at Photokina (September 25) and one more announcement in mid October!

While yet still to be 100% confirmed I expect the new 24mm f/1.4 GM and 135mm f/1.8 GM to be unveiled on September 18. The new APS-C lens should be announced along a new High End APS-C camera.

So let’s make a “rumor-summary” to keep an order on what’s going to happen:

(SR5) What’s confirmed:
1) Sony pro camcorder launch on September 14
2) Sony E-mount lens launch around September 18
3) WX700 compact camera launch on one of the upcoming events
4) Sony press conference on September 25
5) Zeiss FF fixed lens camera on September 27
6) One more Sony event in October

(SR4) What’s highly likely:
1) 24mm f/1.4 GM launch on September 18

(SR3) What’s totally in the wild yet:
1) Sony APS-C High End E-mount camera is ready to launch but we don’t know when!
2) Sony A7sIII is ready to launch but we don’t know when Sony will announce it. And it might be a longer wait than for the APS-C E-mount camera!
3) Sony 135mm f/1.8 GM could be announced on September 18
4) New APS-C lens to be announced with the new High End APS-C camera
5) There is a rumor about a completely new FF E-mount camera launch (more about that soon on SAR)
26 Zeiss Batis 40mm f/2.0 to be announced on September 10

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Please hold me accountable for SR5-SR4 rumors. SR3 ranked rumors and lower have to be confirmed first. So please keep that in mind in your discussions and expectations on the upcoming announcement days!

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Hurray folks! UPDATE: The newZeiss Batis 40mm f/2.0 FE lens should be officially announced on September 27 (and not as Sept 10 as previously rumored)

Zeiss 40mm Batis specs:

Distagon optical design
The shortest shooting distance is 0.24 m
With focus limiter (Full / ∞ ~ 0.4 m / 0.5 m to 0.24 m)
Filter diameter is 67 mm
Batis Size close to 85mm (40mm is slightly smaller)

Links to current Batis lenses:
Batis 135mm FE lens at BHphoto, Amazon and Adorama.
Batis 85mm FE lens at BHphoto, Amazon and Adorama.
Batis 25mm FE lens at BHphoto, Amazon and Adorama.
Batis 18mm FE lens at BHphoto, Amazon and Adorama.

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The image on tops shows the new Sigma 28mm T1.5 FF, 40mm T1.5 FF and 105mm T1.5 FF Cine lenses. The image shows the Canon EF mount version but they will also be available as native E-mount version.

They are going to be announced next week and be priced between $4,000 and $6,000 just like the other currently available lenses.

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via Nokishita

Canon and Nikon you had your time of glory. Now Sony is smelling blood…

In a surprise move YESTERDAY Sony communicated to the Photokina team that they decided at the very last moment to have a press conference on September 25 at 10am Berlin time. Today the Photokina officially updated the page and shows this:

But there is more. Many journalists also contacted us to say that they just got an invitation for a major E-mount event around September 18. We have yet no 100% guarantee what’s coming but I am sure this is a BIG event as it involves many days of stay on a location with new Sony gear.

I find it very interesting that they decided to make their press events in the very last-minute only. I wonder in what measure Canon and Nikon influenced their decision! To sum up we now have three(!!!) press events from Sony:

September 14 at 9.30am Berlin time: Expect a new pro camcorder. Only very small chance to get the new A7sIII tough (we will livestream the event on SAR).
September 18 (plus minus one day): Major E-mount event. Maybe for new High End APS-C E-mount camera and/or the new A7sIII?
September 25 at 10am Berlin time: Photokina press conference. Maybe they will only show the products announced on Sept 18 or maybe they have some additional gear?

Moreover we will have TWO(!!!) Zeiss events. More about that soon on SAR ;)

UPDATED: What’s going to be announced by Sony? A7xxx, A7sIII and a third camera rumors…
My speculation is that they will introduce the new very high-end APS-C E-mount camera and a couple of new lenses (24mm GM, 135mm GM and a new APS-C lens). The A7sIII launch would make more sense in October to honor the exact 5 year of the first Sony A7–A7r camera launch happened in October 16 2013. One anonymous source told me the Sept 18 event will indeed give us the A7sIII with fully articulated screen and 4k60p. Let’s hope he is right! It would kill the V-logging Canon EOS-R camera right from the start by giving V-Loggers real FF 4K without crop! But being this source anonymous let’s wait and not fly too high with our dreams yet…

UPDATE: This is also unconfirmed…but for the first time I heard about a possible new FF E-mount camera that is NOT the A7sIII and that might be announced at Photokina…

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Rumor summary
– High End APS-C E-mount camera to be announced at Photokina. Not an A6500 successor but a completely new kind of model! This is rumored to be a mini-Sony A9, 20fps, 4k60p, improved AF.
– The A7sIII is 90% likely to be announced within 1-2 months. 4k60p 5.6 million dot EVF, new color science, fully articulated screen
– New Zeiss fixed lens Full Frame camera with autofocus prime lens to be announced on September 27

The lens rumors:
– Sony 135mm f/1.8 GM probably to be announced at Photokina
– Sony 24m f/1.4 GM highly likely to be announced at or shortly AFTER Photokina
– Sony APS-C E-mount lens to be announced with the new E-mount camera
– Maybe new Voigtlander FE lenses coming
– Probably new 50mm f/1.4 APS-C E-mount from Sigma
– Highly Likely a new 70-200mm f/2.8 FF E-mount lens from Sigma.
– New Zeiss Batis 40mm f/2.0

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