This graph shows the 10 year long drop of Sony camera sales!

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This graph made by Sonyreconsidered.com shows how the camera unit sales dropped the past decade. In 2019 they sold 10% of the cameras compared to 2010. Pretty dramatic to see!

Of course the vast majority of the 2010 sales were fixed lens compact cameras. Sony (and all other companies) now (almost) completely focused their business on the (still profitable) system camera market.

Click on image to enlarge the single quarterly graph report

I am pretty sure Canon-Nikon and other companies have had a very similar decline. The real question now is if in 2020 that decline will stop. Otherwise the market really may become to small to sustain so many players.

 

 

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Sony says “coronavirus outbreak in China could affect image sensor and electronics business enormously” !

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Nikkei reports:

Sony told investors on Tuesday that the coronavirus outbreak in China could disrupt its operations, despite raising its operating profit and revenue forecasts for the current fiscal year, mainly due to strong sales for its image sensor business.

The epidemic in China has cast a pall over the otherwise bright picture, with Sony’s Chief Financial Officer Hiroki Totoki warning: “It may negate our revised earnings outlook,” at a news conference in Tokyo the same day.  “Depending on the future progress of the virus, we cannot deny that our production and sales supply chain for the image sensor and electronics business could be affected enormously.”

Which components will be affected most?

At present, Sony assumes the virus may have the biggest effect on its smartphone image sensor and module parts production, as well as production of its PlayStation 4 gaming hardware, depending on when its plants are back in operation.

While Sony didn’t mention camera I am pretty certain their ALPHA roadmap will be affected by this. Sony cameras are produced in their Thailand factory, Sony sensors in Japan and lenses are produced in China. Still, there is a complex chain of components that travel across all Asia. And of course if the sensor business is affected we can expect supply shortages for cameras too!

Now that’s bad new considering that just yesterday CIPA reported that in 2019 the camera industry had it’s worst year of the decade :(

 

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HyperDrive GEN2: Next Generation USB-C Hub. 2X Speed & Power launched on Kickstarter

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The new HyperDrive GEN2 has been launched on Kickstarter. This might be an ideal tool to transfer your images on your mobile device. With HyperDrive GEN2, you get

  •  4K60Hz HDMI HDR (vs 4K30Hz HDMI on 1st generation USB-C hubs)
  •  300MB/s UHS-II MicroSD/SD (vs 104MB/s UHS-I MicroSD/SD)
  •  10Gb/s USB-A Gen 2 (vs 5Gb/s USB-A Gen 1)
  •  100W USB-C Power Delivery (vs 60W USB-C Power Delivery)

https://www.youtube.com/watch?v=QIl05sfrTVY

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New Sony rebates in Europe: Up to 150 Euro off on APS-C kits

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Sony Europe launched instant rebates on APS-C gear.

Sony A6600 with double 150 Amazon cashback +150 Euro  instant discount with kit lens cashback at Amazon Germany, Calumet, Amazon FR, Amazon UK.
Sony A6100 with kit lens gets 150 Instant discount at Amazon Germany, Calumet, Amazon FR, Amazon UK.
Sony 16-55mm f/2.8 gets 50 Euro off at Amazon Germany, Calumet.

Reminder: European readers now can pay the lowest price ever on those Sony and Sigma items:

  • You now get the A7III for 1,799€ only at Amazon Germany (Click here). Count in the 150‎€ free cashback and you basically pay 1.649‎€ only!
  • Sony 135mm f/.8 GM for 1.667€ at Amazon Germany (lowest price I have ever seen yet).
  • Tamron 17-28mm for 829€ at Amazon Germany (Click on the “Rabattgutschein” option to get 50 Euro discount at checkout).
  • Sony 50mm f/1.8 FE lens for 349€ at Amazon France.
  • Sigma 56mm f/1-4 APS-C E-ount lens for 349€ at Amazon Germany.

 

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Today only: $300 off on the Sigma 28mm f/1.4 FE lens sold by BHphoto

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Today only you get the Sigma 28mm f/1.4 FE lens for $1,099 only at BHphoto.

We now have a triple software deal using these checkout codes:

  1. You now get 25% off at checkout on Capture One 20 when using the coupon code “25EXTRA” (valid til February 5)
  2. Get the new DeNoise AI software for $50 only if you use the checkout code “BATCH15“. (valid til February 7)
  3. You save $10 on the new Luminar 4.1 using our coupon code “SAR” at checkout.
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