I received some more info the past hour: Again this is now all reliable info I got and I give i a 95% chance it’s correct:

1. I can now super confirm that today’s rumored 12-24mm f/2.8 FE lens will be announced right before (or begin) Summer and NOT at the CP+ show
2. At the CP+ show there will be at least a new PRIME lens!!!

Stay tuned…we shall get ore info about that PRIME lens soon…

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Sony will launch a new 12-24mm f/2.8 GM lens. It will be on market by Summer 2020

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This is a very solid rumor confirmed via two trusted sources. When I am back from the Louvre tour (15:00 London time) I will post this. Stay tuned!

Personal note: Broke my Voigtlander 40mm f/1.2 FE after a 50 cm fall. Damn it :(

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Now I hope this rumor is wrong :(

I got this from a single trusted source, whom rarely was wrong in the past. But I hope this is one of those rare occasions he might got the wrong info. He told me this:

1) No new E-mount camera will be announced in February ahead of the Cp+ show
2) Sony A7sIII will be announced ahead of the IBC show in August/September.

No info on the A7IV launch timing but I guess the chances stay high we will see it at Photokina. But lets’ hope I am wrong folks and we will get a new E-mount camera at CP+ already…

This is what to expect at the CP+ show (end of February): For sure we are soon getting a new compact camera model (RX or action camera). Also new E-mount lenses are likely to be announced.

Sigma will have a press conference on February 27 at 10:00–12:00 local time. I still have no 100% certain details about the possible lens announcements. But there is a fair chance we might get the rumored 70-200mm f/2.8 FE lens!

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via L-rumors

Tamron Japan made it clear that this years CP+ show will be focused on the new 70-180mm f/2.8 FE lens. There will be a special touch and try corner for this lens. Also expect pricing and market release to be announced. I got no info about the price yet but it might be something like 1,149 Euro???

This graph made by Sonyreconsidered.com shows how the camera unit sales dropped the past decade. In 2019 they sold 10% of the cameras compared to 2010. Pretty dramatic to see!

Of course the vast majority of the 2010 sales were fixed lens compact cameras. Sony (and all other companies) now (almost) completely focused their business on the (still profitable) system camera market.

Click on image to enlarge the single quarterly graph report

I am pretty sure Canon-Nikon and other companies have had a very similar decline. The real question now is if in 2020 that decline will stop. Otherwise the market really may become to small to sustain so many players.