Had a chat with Digicameinfo and with two of my sources. Here are the key info:

1) Digicameinfo is usally spot on wiht rumors and he told me directly the FE 24-240mm will ship on March 12 in Japan but the real announcement with full pricing info, preorders and specs is expected to be within the next few days (maybe this week already). I would usually rate the rumor SR5 because he is usally right. Hope he doesn’t make any mistake exactly that time :)

2) SR5: There is a very high chance of another Sony product announcement coming in late March (or first week of April).  SR4: And that should be for camera(s)

3) SR4: The other three FE lenses (90mm macro, 35mm Zeiss and 28mm G) price should be announced in April.

The real question is what’s coming from Sony ont he camera front. I got reliable rumor about the High Res camera, RX2 (curved sensor) and A7000. But the very same sources told me Sony Japan is keeping the release date info very secret.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

UPDATED: At last! Sony Japan will start shipping the new 24-240mm f/3.5-6.3 OSS FE lens on March 12. This means Sony will announce the price of the lens and accept preorders in a very few days already! The other three new FE lenses should be released in April.

And there are also rumors about another announcement in late March (should be for cameras!).

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via Digicameinfo.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

UPDATE: Multiple sources confirmed the Sony product announcement event. I upgraded the rumor to my max SR5 score :)

The sources “heard” that Sony will announce new “major” products in late March-very early April. They didn’t share the actual public announcement date yet. But this confirms the rumors we got the last couple of weeks suggesting that Sony would “skip” the Cp+ event to get more spotlight on their new products. I will now try to get the date of the March announcement event. And let’s hope some of the rumored cameras (a7rII, A7000 and so) will be announced on that day too!

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Reminder (SR = Sonyrumor):
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SR5=almost certainly correct!

Sony Artisan Brian Smith commented after the Canon 5Ds launch:

Canon fired the first shot in the Great Mega-Pixel War of 2015, announcing a pair of 50.6 mp Canon 5DS cameras – This is just the first shot! Expect to hear more announcements soon… Who knows, someone might just make a 50mp camera for less than 3700 bucks!

He is likely “hearing” the same rumors I got….sounds exactly like the A7rII to me ;)

Sony has now plenty of time to “fight back” with the A7rII as the Canon 5ds preorders will start on April 30 only at Amazon. And shipment is June/July.

Just a quick note: Pentax and Nikon will announce their stuff within 24 hours (Their new DSLR cameras will use Sony sensors). Maybe at the time you read this they will always have had the announcement while I am asleep in my bed :)

Sony itself will have an announcement after those companies (still not sure about exact day and hour). Four new FE lenses and two converters coming. That’s it the only 100% sure thing for now.

We will have to wait a bit more than expected to get their new FE 28-135mm lens. It will ship from February 17 only according to BHphoto (Click here). And it should ship in Europe within days too.
This is really a great lens for filmmakers although a bit “unbalanced” when used on the A7s like you see on the picture on top. We really need a serious PRO FE camera with a much larger grip for that lens!

UPDATE: Note that a small Stock of these lenses shipped in early January btu was quickly sold out. Now after one mont a new Stock is finally being shipped again!

US preorder at Amazon, Adorama, BHphoto, SonyStoreUS.
EU preorders at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.