A couple of months ago Viltrox has announced the launch of three new E-mount lenses. Well we might not see them any time soon. Viltrox confirmed in a chat that they have to delay the launch due the Coronavirus outbreak. The problem is literally that “we are not able to get back to office” (via Dpreview Forum). I wish the Viltrox team all the best for their safety!

Here are new images of the three new Viltrox APS-C E-mount autofocus lenses:

Viltrox 23mm f/1.4 specs

• aperture range: 1.4 – 16
• 9 aperture blades
• 10 groups, 11 glasses
• filter size: 52
• weight 250g

Viltrox 33mm f/1.4 specs

• aperture range: 1.4 – 16
• 9 aperture blades
• 9 groups, 10 glasses
• filter size: 52
• weight 270g

Viltrox 56mm f/1.4 specs

• aperture range: 1.4 – 16
• 9 aperture blades
• 9 groups, 10 glasses
• filter size: 52
• weight 290g

The past hours I started to gather some more info about the Bloomberg news about Sony. And I am starting to have some doubts about the veracity of this “rumor”. Here is why:

1) Not so diligent journalist:

A reliable Japanese source told me this:

That Bloomberg news must be fake. Original news were written in Japan. https://www.bloomberg.co.jp/news/articles/2020-02-14/Q5GJW3T0AFB601
This news were writtine by 望月崇 “Mochizuki Takashi”. He is notorious for fake news about Sony PS5. Due to several fake news, he got fired by WSJ. Be careful!

2) Wrong Olympus new reporting:

Just recently Bloomberg said Olympus was considering selling their camera division and misquoted an Olympus manager to support the story. Well also this “rumor” was debunked directly by Olympus.

3) UPDATED: More Bloomberg fake story history:

Also Sonyreconsidered.com weighted in calling out Bloombergs record:

Bloomberg’s institutional credibility is severely damaged, and everything they publish should be treated with skepticism until they retract the story or provide evidence that it was true.

In summary:
These three mentioned arguments plus discussions with other folks made me realize this story might be bogus…

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Bloomberg reports the following rumor:

“Sony has already canceled some previously planned features for a new mirrorless camera due this year owing to the constrained DRAM supply, several people with knowledge of the matter said.”

And according to Bloomberg sources Sony needs to focus their limited DRAM resources for the new PS5 production. It’s unclear if the DRAM shortage is caused y the Coronavirus outbreak. The cause ins’t mentioned in the Bloomberg article.

I am also not sure if the “mirrorless camera” mentioned by Bloomberg is actually a compact camera, the A7IV or A7sIII. Back in January Sony registered what appears to be a new RX camera code and this model has still not be announced which is somewhat odd. So maybe that’s the model that got delayed?

UPDATE: There are now some DOUBTS about the quality of the Bloomberg article. Read the new post here.