Samyang 35mm f/1.4 FE lens now for $578 only

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There is a new low price on the Samyang 35mm f/1.4 FE lens. You get it for $578 at Adorama and Amazon.

And this week only you save up to $1,300 on Apple gear sold by BHphoto (Click here to see the list).

New lens preorders:
Tamron 28-75mm FE at BHphoto, Amazon, BuyDig, FocusCamera and Adorama. In Europe at Amazon DE and WexUK.
Tokina 20mm FE at BHphoto and Adorama.
Sigma 14mm f/1.8 for $1,599 at BHphoto and Adorama.
Sigma 20mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 24mm f/1.4 for $849 at BHphoto and Adorama.
Sigma 35mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 50mm f/1.4 for $949 at BHphoto and Adorama.
Sigma 70mm macro for $569 at Adorama.
Sigma 85mm f/1.4 for $1,199 at BHphoto and Adorama.
Sigma 135mm f/1.8 for $1,399 at BHphoto and Adorama.

Sony cashback:
Sony US launched their big rebates you can find listed on those pages at BHphoto, Buydig, Adorama, FocusCamera.
First time rebates:
$300 off on the Sony A9 at BHphoto, Adorama, Amazon, BestBuy. FocusCamera.
$100 off on the 18-135mm lens at BHphoto, Adorama, Amazon, FocusCamera and BestBuy.
Lowest price ever:
$300 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama, BHphoto.

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Tamron 28-75mm FE now shipping in Japan

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The first Tamron 28-75mm FE lens Stock shipoped out today in Japan. Amnd below you can find a new short hands-on review video.

Preorder at BHphoto, Amazon, BuyDig, FocusCamera and Adorama. In Europe at Amazon DE and WexUK.

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Sony Tidbits…

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Sony FS5II – Newsshooter at NAB 2018

MOZA Aircross Thumb Controller + Dualhandle REVIEW (Drasko Stojadinovic).
Sony wireless triggers FA-WRC1M and FA-WRR1 review at SonyAlphaBlog.
Sony RX10 Mk IV review by Ken Rockwell.
NAB 2018: Atomos Goes Compact with Ninja V Monitor-Recorder (Explora).
iZotope Ozone 8 Overview (Personal View)
Photographs and photography locations by Barry Levin

Share your best pictures on our new Instagram SonyAlphaGallery.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

David: “I made another very interesting Video for the german SAR Readers. This time about all of the Standard-Zoom-Lenses from Sony: https://youtu.be/398fD3ywvbg
28-70, 24-70 F4 ZA, 24-70 2.8 GM and 24-105 G F4 OSS. The (not just german) watchers and readers can also Download the Full RAW Files to do their own comparison: https://mega.nz/#!uLZG2TKY!O_86Y9-c72GcPwIbgscZpKWYHrEBoqBz5k8k2-dlpM8”

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Used 24-105mm FE lenses are now more expensive than the original new price due to lack of availability

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The 24-105mm is chronically out of Stock in US stores. That’s why you get used one for up to $236 more than the original price at Amazon US.

New lens preorders:
Tamron 28-75mm FE at BHphoto, Amazon, BuyDig, FocusCamera and Adorama. In Europe at Amazon DE and WexUK.
Tokina 20mm FE at BHphoto and Adorama.
Sigma 14mm f/1.8 for $1,599 at BHphoto and Adorama.
Sigma 20mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 24mm f/1.4 for $849 at BHphoto and Adorama.
Sigma 35mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 50mm f/1.4 for $949 at BHphoto and Adorama.
Sigma 70mm macro for $569 at Adorama.
Sigma 85mm f/1.4 for $1,199 at BHphoto and Adorama.
Sigma 135mm f/1.8 for $1,399 at BHphoto and Adorama.

Sony cashback:
Sony US launched their big rebates you can find listed on those pages at BHphoto, Buydig, Adorama, FocusCamera.
First time rebates:
$300 off on the Sony A9 at BHphoto, Adorama, Amazon, BestBuy. FocusCamera.
$100 off on the 18-135mm lens at BHphoto, Adorama, Amazon, FocusCamera and BestBuy.
Lowest price ever:
$300 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama, BHphoto.

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Sony releases camera strategy for 2021: Aims to be the top brand in the overall camera market!

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Sony released their mid-term strategy paper (sony.net/SonyInfo/IR/library/presen/irday/). And Sony’s goal is to become “the top brand in the overall camera market” by 2021. It’s unclear how we should define “top brand”. I doubt they mean that they want to be the number one in terms of sales. Anyway, the marketing statement sounds bullish.
They clear focus is on mirrorless, lenses and the professional market.

Overall Strategy goals:

  1. Reinforce Direct to Consumer (DTC) services and content IP, and create “Communities of Interest” that bring together people who share emotional values and experiences.
  2. Position Branded Hardware, which allows Sony to connect users and creators through its innovative video and audio technologies, as sustainable and consistent cash flow generating businesses.
  3. In the area of CMOS image sensors that capture the real world in which we all live, and are vital to KANDO content creation, aim to maintain Sony’s global number one position in imaging applications, and become the global leader in sensing.

And in the Imaging business that’s their goal:

  • Branded Hardware, is comprised of the Home Entertainment & Sound (HE&S), Imaging Products & Solutions (IP&S), and Mobile Communications (MC) segments that bear the Sony brand. Sony will aim to position Branded Hardware as sustainable and consistent cash-flow generating businesses that enable continued investment in the Sony Group’s growth. In the last fiscal year, Branded Hardware was the driving force behind Sony’s record profits, and, over the next three years, it is expected to be the business which generates the most stable cash flow. In this area, Sony will continue its policy of targeting profitability and the premium market rather than unnecessarily pursuing volume.
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