The new Laowa 25mm f/2.8 2.5-5X ULTRA Macro for Sony FE is now available for preorder at Venuslens (Click here).

If you own the FA-WRC1M Radio Comander you can download the new firmware update here: esupport.sony.com

Sony FS5II – Newsshooter at NAB 2018

MOZA Aircross Thumb Controller + Dualhandle REVIEW (Drasko Stojadinovic).
Sony wireless triggers FA-WRC1M and FA-WRR1 review at SonyAlphaBlog.
Sony RX10 Mk IV review by Ken Rockwell.
NAB 2018: Atomos Goes Compact with Ninja V Monitor-Recorder (Explora).
iZotope Ozone 8 Overview (Personal View)
Photographs and photography locations by Barry Levin

Share your best pictures on our new Instagram SonyAlphaGallery.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

David: “I made another very interesting Video for the german SAR Readers. This time about all of the Standard-Zoom-Lenses from Sony: https://youtu.be/398fD3ywvbg
28-70, 24-70 F4 ZA, 24-70 2.8 GM and 24-105 G F4 OSS. The (not just german) watchers and readers can also Download the Full RAW Files to do their own comparison: https://mega.nz/#!uLZG2TKY!O_86Y9-c72GcPwIbgscZpKWYHrEBoqBz5k8k2-dlpM8”

#Repost from @gravityglue ・・・ New creative tool 📷 #risky #counterbalance #dontbreathe #gravityfalls #gear #sonya7rii #sonya7sii #sonya7riii #gmaster #shuremics #gravityglue

Ein Beitrag geteilt von Andrea Photographer-Explorer (@andrea_pizzini_photographer) am Apr 13, 2018 um 6:57 PDT

Sony released their mid-term strategy paper (sony.net/SonyInfo/IR/library/presen/irday/). And Sony’s goal is to become “the top brand in the overall camera market” by 2021. It’s unclear how we should define “top brand”. I doubt they mean that they want to be the number one in terms of sales. Anyway, the marketing statement sounds bullish.
They clear focus is on mirrorless, lenses and the professional market.

Overall Strategy goals:

1. Reinforce Direct to Consumer (DTC) services and content IP, and create “Communities of Interest” that bring together people who share emotional values and experiences.
2. Position Branded Hardware, which allows Sony to connect users and creators through its innovative video and audio technologies, as sustainable and consistent cash flow generating businesses.
3. In the area of CMOS image sensors that capture the real world in which we all live, and are vital to KANDO content creation, aim to maintain Sony’s global number one position in imaging applications, and become the global leader in sensing.

And in the Imaging business that’s their goal:

• Branded Hardware, is comprised of the Home Entertainment & Sound (HE&S), Imaging Products & Solutions (IP&S), and Mobile Communications (MC) segments that bear the Sony brand. Sony will aim to position Branded Hardware as sustainable and consistent cash-flow generating businesses that enable continued investment in the Sony Group’s growth. In the last fiscal year, Branded Hardware was the driving force behind Sony’s record profits, and, over the next three years, it is expected to be the business which generates the most stable cash flow. In this area, Sony will continue its policy of targeting profitability and the premium market rather than unnecessarily pursuing volume.

Sigma introduced the “Bokeh king”. This 105mm f/1.4 will be available for Sony E-mount too (it’s listed at BHphoto now). The lens is compatible with Sony’s Continuous AF, which would have not been possible by using the Sigma MC-11 adapter. That’s why this native E-mount version matters.

Nokishita reports the lens preorders will open on May 25th. The rumored price is just under $2,000.

All Sigma FE lenses:
All lenses listed on one page at BHphoto (Click here).
Sigma 14mm f/1.8 for $1,599 at BHphoto and Adorama.
Sigma 20mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 24mm f/1.4 for $849 at BHphoto and Adorama.
Sigma 35mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 50mm f/1.4 for $949 at BHphoto and Adorama.
Sigma 70mm macro for $569 at Adorama.
Sigma 85mm f/1.4 for $1,199 at BHphoto and Adorama.
Sigma 135mm f/1.8 for $1,399 at BHphoto and Adorama.

Here are all the info about this lens:

The Photojournalist’s Way with Paul Gero

Nikon D5 vs Sony a9: Which Camera Took It? (Jared Polin).
Fujifilm X-H1 vs. Sony a6500 – The Battle (Digitalrev).
Nissin Di700a flash review at SonyAlphaBlog.
NAB 2018: Blackmagic Goes Big with 4K Pocket Camera and Resolve 15 (Explora).
Ikan Pivot Gimbal, can handle large cameras (Personal View).

Share your best pictures on our new Instagram SonyAlphaGallery.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Phil: “I am Senior Reviewer for Underwater Photography magazine. uwpmag.com is a free PDF download and the current issue #102 includes my cover shot and review of the Sony A7R III and the Acquapazza underwater Housing.”

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