Optical versus Electronic viewfinder. A new POLL!

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Today Sony made it clear once again that electronic viewfinders are the future while Nikon stated they are committed to optical viewfinders. A year ago I asked if users would prefer Sony to make camera with optical viewfinder or if they bet on the new electronic viewfinder “philosophy” from Sony. And the results were more on less on par. But one year ago we only had that not so good viewfinder technology from the A55 as reference and today we have that super high quality OLED technology from the A77/NEX-7. I am curious to see if you changed your mind and if in your opinion Sony is betting on the right horse:

I will buy the...

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In Stock status:
The only new NEX-7 I found is in Denmark and on sale on [shoplink 11147 ebay]eBay (Click here)[/shoplink].
The A77 is in Stock at Sony US (ships end of the month), Expanys USA (Click here), Expansys Canada (Click here), Expansys UK (Click here), Amazon Germany (Click here), Amazon Japan (Click here) and Amazon Cina (Click here).

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Sony Interview: The future is mirrorless!

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Imaging Resource (Click here) interviewed Mr. Mark Weir, Senior Manager of Technology and Marketing at Sony Electronics Inc.

– Sony clearly says that Optical Viewfinder DSRL are…dead: “It’s hard to imagine that 10 years from now, cameras will operate the way they did 60 years ago“. The future are mirrorless cameras!
– There is a tremendous demand for our NEX-5N and for the NEX-7: “and that cuts across the grain from what you would expect if the mirrorless segment was originally designed to attract that step-up point and shoot user who wasn’t ready for an SLR.”
– Thai flood and production status: “we’re looking forward to ramping up to meet the demand of our consumers in February and March.
– Sony is clearly committed to Full Frame even if the vast majority of the market is APS-CI. It’s a big challenge to create a big size Translucent Mirror: “so it’s not for the faint of heart, but we’ll see.

There is much more in the Interview but the general picture is easy to understand. Sony is working on a Fullframe SLT camera. But the main affords goes to the NEX system.

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New battery grip for the NEX-7? NEX-7 in Stock in Canada and soon in UK (both body and kit version!!!).

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[shoplink 8454][/shoplink]

For the (worldwide!) first time the NEX-7 with black 18-55mm kit lens is in Stock at Sony Canada (Click here). And also the body only is in Stock at Sony Canada (Click here). And in Europe both NEX-7 versions will be available within 10 days at Jessops UK (Click here). And in USA you can get a 300 mail in rebate on Epson printer when pre ordering the NEX-7 body at Adorama (Click here).

I just got a news saying that the Taiwanese company Ownuser (Click here) will soon announce a new battery grip for the NEX-7! It is a modular design that would also allow the use of [shoplink 11134 ebay]LA-EA2[/shoplink] without obstruction. The same company already made battery grips for SLT and NEX cameras:
[shoplink 6128 ebay]Click here to see the A33/A55 battery grip auctions on eBay[/shoplink].
[shoplink 6129 ebay]Click here to see the NEX-5 battery grip auctions on eBay[/shoplink].

Full NEX-7 preorder search links:
[shoplist 8454]

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New (cool!) Sony HVL-LE1 LED light flash! A77 in Stock in USA/Canada/UK.

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Sony unveiled that new hotshoe-mountable LED battery light. As you can see from the video on top it’s actually a super nice gadget you can tilt and angle. There is a dimmer you can adjust from 10% up to 100% power (1800 LUX maximum at 5500 Kelvin). There is even a filter slot for the use of a 3200 conversion filter. The It weights 250g and is priced at $250. One moge thing: you can use AA and Sony V or M batteries, the same used for the A77. Can’t wait to use that LED light on my future A99 :)

By the way, the A77 is in Stock at Expanys USA (Click here), Expansys Canada (Click here), Expansys UK (Click here).

 

 

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UPDATED: Sony price increases in Hong Kong from February 1 (but for Hong Kong only!!!=

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Our reader NSHK sent me the “official bad news”:
The following is the new official listed price in sony Hong Kong.
Effective from Feb 1
>30% up!!!
USD 1 = HKD 7.8
SAL1680Z HKD 5390 > HKD 7390 (Check in other stores: [shopcountry 5586])
SAL1635Z HKD11990 > HKD 15990 (Check in other stores: [shopcountry 9773])
SAL2470Z HKD 12590 > HKD 15990 (Check in other stores: [shopcountry 9776])
SAL85F14Z HKD 9990 > HKD 12590 (Check in other stores: [shopcountry 9786])
SAL135F18 HKD 10990 > HKD 13880 (Check in other stores: [shopcountry 9771])
SAL70300G HKD 5980 > HKD 7790 (Check in other stores: [shopcountry 9783])
SAL70400G HKD 10990 > HKD 15990 (Check in other stores: [shopcountry 9784])

UPDATE: Good news folks. The price increases will happen in Hong Kong only!!! The rest of thw world is save :)

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One more…ehm lens adapter for NEX :)

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via DC.watch

Neither DSLR/SLT users nor NEX camera owners could enjoy some real good news from the lens front at CES. We only had those two non spectacular Sigma lenses (with no offense to Sigma that can make some very superb lenses!). Now we have one more not so cool news :)

Kenko announced a new T to E mount adapter for the Tokina 400mm f/8.0 mirror lens (see picture on top). It’s an all silver edition. The adapter should be priced at $200. If you are really in the market for this I would rather go for the [shoplink 11116 ebay]Sony 500mm f/8.0 mirror (Click here to see them on eBay)[/shoplink] or the [shoplink 11117 ebay]Sony 900mm f/8.0 mirror (Click here to see them on eBay)[/shoplink]. Those are A-mount lenses and you can use them with any current [shoplink 11116 ebay]cheap Chinese adapter[/shoplink] :)

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