Likely a mistake: Sony Hong Kong briefly said they will announce two new cameras

Share

It’s likely to be a mistake but Sony Hong Kong said:

“On Sept 15, We (Sony Hong Kong) will bring you two latest Alpha full-frame mirrorless camera product information…”

They now have removed that phrase. There are three options:

  1. It’s a mistake
  2. They mean the A7c and the new rumored 2x-60mm pancake FF lens
  3. They meant the A7IV too.

I wish it would be point 3 :)

Share

Nikkei report: “The Vlogcam Sony ZV-1 received twice as many advance orders in Japan as expected”

Share

As you can see from the graph on top the Sony electronics division’s presence in the wider corporate group has diminished due to the sharp ascent of others such as video games, music and semiconductors.

Nikkei Asia posted an article about the future of Sony’s electronics business and this is the future we can expect:

  • Electronic business could soon be relegated to the role of supporting movies, music and other operations.
  • The Vlogcam ZV-1 received twice as many advance orders in Japan as expected, a Sony official said. But a single hit product is hardly enough to lead Sony’s overall growth. The reality is that the electronics segment at present lacks a product with the kind of huge impact the Walkman had.
  • Sony still sees potential for its electronics business. “The electronics business is still the core of our technology and brand,” Ishizuka said.
Share

Sony Tidbits…

Share


The NEW Sigma 85mm 1.4 art vs Sony 85mm 1.4GM | Didn’t expect this!

f0.7 – Ultrafast Lenses – Legends, budget options, modding, and testing (MirrorlessRumors).
Dealer’s Choice: It’s new card time. Is that such a bad thing? (Dpreview).
Viltrox AF 23mm F1.4 Definitive Review (Dustin Abbott).
Best Settings for the SONY ZV-1 | A Step-by-Step Guide (Sidney Diongzon)
How does anamorphic photography work? (Dpreview).
FX9 16-bit RAW Output Sample Footage | FX9 | Sony
FX9 Guide 16-bit RAW Output | FX9 | Sony

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

Share

Sony press event on September 8. Unsure if it’s for the A7c too…

Share

On September 8 Sony will have a livestream event to announce a lot of new TV’s, projectors and other 4K gear. In theory this doesn’t sound like an event for a possible Sony A7c announcement. But there will be also a new Xperia 5II (I leaked the teaser video here). So there might be small chance to get the A7c too which is going to be marketed for vloggers and youtubers.

Sources knowing the exact Sony A7c announcement date are welcome to drop me the info using the contact box and their “nickname” so that I know it’s a legit info. Thanks!

Share