The new Sony A7rIV will be announced at 10am New York Time. It will feature a new 61 Megapixel sensor!

Sony A7rIV preorders
Sony A7rIV in USA at BHphoto, Adorama, FocusCamera, Amazon. In EU at Calumet DE, ParkUK, WexUK.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon. In EU at ParkUK, WexUK.

via Nokishita

Today at 10am New York time Sony will have the VERY BIG cameras announcement. Here are some last minuted messages I got right now:

Reliable source 1:

the cameras coming today will WOW you

New source 2:

one of the cameras is the new A7rIV

UPDATE: Nokishita just confirmed our rumor and indeed Sony will announce the new Sony A7rIV today!!!! There will be also a new VG-C4EM battery grip.

Sony A7rIV preorders
Sony A7rIV in USA at BHphoto, Adorama, FocusCamera, Amazon. In EU at Calumet DE, ParkUK, WexUK.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon. In EU at ParkUK, WexUK.

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Hurray folks! Alphauniverse just confirmed the Sony announcement on July 16 at 10am Eastern time!  We will livestream the new camera announcement on SAR. Here are the timezones:

Sony A7rIV preorders
Sony A7rIV in USA at BHphoto, Adorama, FocusCamera, Amazon. In EU at Calumet DE, ParkUK, WexUK.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon. In EU at ParkUK, WexUK.

Note: The press release of the new cameras will be online at 12am Eastern time which will be July 17 in Asia (that’s why my sources said announcement is on July 17)

Rumor recap:

FACT: Sony has registered four new cameras. All of them will be announced within the July 16/17 and September timeframe
FACT: Sony has a big announcement day on July 16 at 10am New York time
80% reliable rumor: Sony will announce a new RX camera
80% reliable rumor: Sony will announce a new E-mount camera with EVF in the center (unclear if it’s APS-C or FF)
60% reliable rumor: Sony will announce a new A6500 successor with FZ100 battery, slightly larger body, A6500 appearance.
60% reliable rumor: New APS-C lenses to be announced along the A6500 successor
50% reliable rumor: There might be another High End camera
50% reliable rumor: all four registered camera models might be announced on July 16/17

Possible leak of the new Sony camera:

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Note: This post has been updated!

A first time source just sent me this image of a supposedly new Sony camera that would be announced on July 16. If the image is real this is what we learn from it:

1) It has the EVF in the center
2) It has a new custom dial on top of the plate
3) It has a new Lock on the exposure dial

Sony A7rIV preorders
Sony A7rIV in USA at BHphoto, Adorama, FocusCamera, Amazon. In EU at Calumet DE, ParkUK, WexUK.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon. In EU at ParkUK, WexUK.

The camera looks like an A7 styled model. But I cannot tell you know if it’s a new A7000 or A7x or A9II. It definitely looks like a high-end model and somehow reminiscent of the old NEX-7 :)

UDPATE: It’s official. The announcements will happen on July 16, at 10:00 am New York time! We will embedd the livestream here on SAR too!

Rumor recap:

FACT: Sony has registered four new cameras. All of them will be announced within the July 16/17 and September timeframe
FACT: Sony has a big announcement day on July 16 at 10am New York time
80% reliable rumor: Sony will announce a new RX camera
80% reliable rumor: Sony will announce a new E-mount camera with EVF in the center (unclear if it’s APS-C or FF)
60% reliable rumor: Sony will announce a new A6500 successor with FZ100 battery, slightly larger body, A6500 appearance.
60% reliable rumor: New APS-C lenses to be announced along the A6500 successor
50% reliable rumor: There might be another High End camera
50% reliable rumor: all four registered camera models might be announced on July 17

Support my work if you like :)
Use those affiliated links to buy your preferred Prime Day Deals at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES. Thanks :)

SUPERHOT: European Sony camer/lens prime deals Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.

General Prime Day Deal links:
Prime Day Deals started on those special pages at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
Electronic deals are listed on those pages Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
Amazon Basics gets 20% off on these pages at Amazon Germany, Amazon UK, Amazon FR, Amazon IT, Amazon ES.