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June 1, 2016
Posted in rumors

Christian Schätzle proves the next Loxia lens will be around 1cm longer than the 21mm Loxia.


As you may know Zeiss recently announced a new special case for Loxia lenses (available for $386 on BHphoto). The case is made to carry four Loxia lenses. Which means there is one more Loxia lens to be announced soon as we only have three in the range yet:
Loxia 21mm at Amazon, B&H, Adorama, eBay.
Loxia 35mm at Amazon, B&H, Adorama, eBay.
Loxia 50mm at Amazon, B&H, Adorama, eBay.

SAR readers Christian Schätzle got the chance to “test” the new Loxia bag and actually discovered a small interesting detail. The fourth “free spot” is actually around 1cm deeper than the 21mm Loxia spot (which is the longest lens of the three). This is another small indirect confirm that the next lens will be a tele lens (85mm likely) with 8cm lens length. Here is the video he shared today:

June 1, 2016
Posted in rumors

(SR5) Kumamoto earthquake aftermath: No Sony ILCE camera shipment til late July in Australia

A source working for a major Australian store told me that due the Kumamoto earthquake that halted the Sony sensor production for over one month we will get the following camera shipment delay:

1. Nikon DL compacts are delayed till October
2. Limited production and supply of D750, D810
3. Not expecting new shipments of all Sony ILCE until late July or August

That is very bad news. I guess this also means there will be no new A7m3 or A99II or A9 product announcement in June/July.

May 31, 2016
Posted in rumors

(SR1) Next medium format rumor by CineMartin


Alpa camera with the new IQ3 100MP System with Sony sensor

SAR readers sent me a link to a “rumor” from CineMartin. They claim they got an info via a Sony Japan contact that a medium format camera will be announced at IBC 2016:

Sony working to release new 65mm DSLR style camera to compete with Hasselblad. Email received from Sony Japan source. New Sony camera will provide 120MP photos, video at 4K 60p and +15 stops of dynamic range. Sensor to have a size of 51.10 mm x 27.11 mm. CMOS. To be announced at IBC 2016. Price to be in the range..

I found that rumor very unlikely to become true…

May 25, 2016
Posted in rumors

(SR5) 70-200mm GM pricing is £2999 on Jessops!

Screen Shot 2016-05-25 at 12.48.26

The eagerly anticipated Sony FE 70-200 mm F2.8 GM OSS is listed at £2999.00 on
Amazon US lists the lens with no price info yet but I guess the US price will be around $3499…

Thanks Danny W. for this!

May 25, 2016
Posted in rumors

(SR4) 70-200mm GM price confirmed ot be around 3.000 Euro


I have been told the price listed by is the right one. The Danish Krone price equals to around 3.000 Euro (or $3350). Of course you have to expect the real Euro or Dollar price to be slightly different due the different tax system. Interesting details of the Kamerahuset image on top: It uses one of the new FE teleconverters (the 2.x).

70-200mm GM lens is listed with no preorders option at Amazon US, BHphoto, BestBuy, Digitalrev.
Sony FE 1.4x Teleconverter at BHphoto.
Sony FE 2.0x Teleconverter BHphoto.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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